Advice on how to engage with local and national media, grow your Facebook fan page, encourage community on Facebook.

1. Marketing & Media Training: Keeping Your Thread Consistent Allison McDonald Cassie Boorn Renee Ross Melanie Nelson

2. No Time for Flashcards http://www.notimeforflashcards.com/ Facebook http://www.facebook.com/notimeforflashcards Twitter @NoFlashCards

3. Blog Name http://www.cassieboorn.com Facebook http://www.facebook.com/cassieboorn Twitter @cassieaiden

4. Blog Name http://Cutiebootycakes.com Facebook http://reneejross Twitter @reneejross

5. Blogging Basics 101 http://www.bloggingbasics101.com/ Facebook http://www.facebook.com/BloggingBasics101 Twitter @chilihead

6. Marketing Your Blog

7. Set Your Goals Goals must be Challenging Believable Specific Measurable Written down

8. Finding & Expanding Your Audience

9. Finding Your Voice What is your blog about? Who is going to read it? How will they find you? How do you want to be perceived?

11. Shared my project and what I needed

13. Pitching Media Media doesn’t look for you. YOU have to pitch them. When to pitch How to pitch Who to pitch How to find them

14. Be Ready You’ve pitched and you’re in! Now, BE READY! Case Study: Clueless

15. Be Ready You’ve pitched and you’re in! Now, BE READY! Stay on Message!

16. Have a plan Now that you’re famous, traffic is steady. Provide content that fulfills a need Ask your readers what they want (and give it to them) Don’t take a break!

17. Sharing Your Message and Building Community

18. Sharing Your Message & Building Community Your blog isn’t your only outlet. Use Facebook and Twitter to reach even more readers.

19. Social Media Best Practices Conduct reader surveys Engage in discussions Invite collaboration Use a professional voice Share common experiences

20. Purse-a-nality Goal: Use Facebook as a sales tool Message: Come buy fashionable accessories from a fun gal.

21. Purse-a-nality How We Did It Started as a personal profile Moved to business page (facebook.com/Purseanality)

22. Purse-a-nality Multiple updates every day

23. Purse-a-nality Multiple updates every day Posts pictures several times a day

24. Purse-a-nality Multiple updates every day Posts pictures several times a day Mix of professional and personal updates

25. Purse-a-nality Multiple updates every day Posts pictures several times a day Personalized her business with updates Phone number

26. Purse-a-nality Multiple updates every day Posts pictures several times a day Personalized her business with updates Phone number Contact Form

27. Purse-a-nality Multiple updates every day Posts pictures several times a day Personalized her business with updates Phone number Contact form Respond to comments (Page Notifier)

28. Facebook Tips What happened? Her goal was to make $500/day. Within 5 weeks she was making $1500/day.

29. Take-aways Personal Profile vs. Business Page What is an application? How can apps help me? How can you create discussion?

30. Manage Your Voice & Reputation Once you’ve built an audience, they expect certain things from you. What expectations are you setting? What’s the long tail of those expectations? Are you consistent?

31. Manage Your Voice & Reputation DRAMA You will find it. Whether you participate is up to you. How will an outburst affect your brand? Find a blogging buddy you can talk to. Remember: You can have an opinion without being hurtful or unprofessional.

32. Now What? Ultimately, we all do it differently and there isn’t a fool-proof formula. Take the tools we’ve given you and make them work for you.