This is the ppt translation of the second part of 25 keys to sales & marketing, an audio portable MBA course, which has been developed by New York Times publishing, with the contribution of some of the best known business academicians and practitioners of the contemporary world. This is only a reproduced graphical version of the same with no commercial motive. It has been developed for better self learning and for assistance to the large community of several business practitioners & students, who are in constant pursuit for quality stuff on-line.

1. This is the ppt translation of the second part of 25 keys to sales & marketing, an audio portable MBA course, which has been developed by New York Times publishing, with the contribution of some of the best known business academicians and practitioners of the contemporary world. This is only a reproduced graphical version of the same with no commercial motive. It has been developed for better self learning and for assistance to the large community of several business practitioners & students, who are in constant pursuit for quality stuff on-line. - Saurabh

2. Key - 6 Why the lack of Marketing Research means flying blind? 25 Keys in Sales & Marketing

22. Key – 10 ( Why selling to the entire market may not be a good idea ?) It sounds reasonable to market your goods to the entire market. Isn’t it??? But, If you tend to sell everything to everyone, the image of the company becomes cloudy and its marketing communication can never be free from ambiguity. THEREFORE MARKET SEGMENTATION …..