Upday is the in-house startup from Axel Springer, providing curated content on Samsung Smartphones.

1. 11
Medientage
26 October 2016
Ulrich Machold
Director Product & Int‘l
Hans Evert
Head of Editorial Germany

2. 2
1. What, it‘s not on iPhone?! 😱
No. It‘s this
(brief, promise):

3. 3
2. Say that again?
NEED TO KNOW aka. TOP NEWS
WANT TO KNOW aka. MY NEWS
 Top & Breaking News
 Curated by human editors
 Coverage of daily must-read stories
 Personalised stream based on
behaviour and interests
 Dynamic recommendation engine
with sophisticated algorithm
 Endless stream of content
 Over 2000 Sources across countries
A NEWS SERVICE, EXCLUSIVE TO
SAMSUNG PHONES
 Deeply integrated on OS level
 European, HQ in Berlin
 On all S7, some A-Series, some others

4. 4
3. Where we are
Germany
Berlin (9/2015)
Poland
Warsaw (9/2015)
United Kingdom
London (3/2016)
France
Paris (3/2016)
Download (sorry,
Samsung only):
upday.com/app

5. 5
4. Top News
5 editors per country in shifts
 from 5 a.m. to 11 p.m.
2
Apart from news cards
 formats to attract users
3
New story ø every 30 minutes
 30-40 stories a day
1

6. 6
5. Top News formats
Whatsapp groups as
interaction channels
for
Olympics in FR
2
Curated collections on
Medium as explainers
and for developing
stories
1

7. 7
6. How we make money
Interest-based targeting2
Display, native, video ads in-stream1

8. 8
7. What we are betting on
* Reuters Digital News Report 2016
** Millward Brown Study 2015
Platform publishing
85% of mobile news consumers prefer multiple sources**
2
Personalised publishing
Higher CTRs, higher return rates etc.
3
Mobile publishing
Almost 50% use their phones as main gateway to news*
1

9. 9
8. What people say
>5 minutes usage per user per day
>4million users per month
High retention, especially weekly and monthly

10. 10
9. What we say
Current chapter
News drive frequency
Initial visits to Top News section, then on to My News
2
Personalisation drives engagement
Majority of usage and time spent in My News section
3
Humans are nice!
Users specifically point out editors’ judgement and product voice
as positive
1
News work well on OS level
No crowding out by apps like Facebook, Flipboard etc.
(if anything, the contrary)
4

11. 11
Thank you.