1. New specialty channel Gusto TV watched by 1 million Canadians
in its first month of operation
OTTAWA, ON January 15, 2014 – Gusto TV is pleased to announce that in its first month of operation ending
January 12, 2013, the new food and lifestyle channel registered an audience reach of over 1 million Canadians*.
'We're delighted with this strong audience interest out-of-the-gate, and deeply grateful for the support from our early
distribution partners - Bell TV, Bell Fibe and Eastlink," says Gusto TV's Vice-President and General Manager
Mark Prasuhn. "With a varied lineup of first-run food and lifestyle HD programming, Gusto is clearly attracting audiences
seeking a viewing alternative. As a newly launched independent broadcaster, we're gratified by this response.”
Gusto TV looks forward to building on this early success, working with additional distribution partners to serve up
entertaining and engaging food and lifestyle content to Canadian audiences, across multiple platforms.
Food all night, fun all day.
Gusto’s HD service offers viewers prime-time cooking shows every evening from 6pm to midnight – featuring some of
the highest-rated series from around the world, never before seen in Canada. During the day, the channel airs fun and
exciting lifestyle, home, fashion, health and wellness shows.
About Gusto TV
Gusto TV (www.gustotv.com) is Canada’s new food and lifestyle specialty channel. Its multiplatform HD service offers
exciting new programming to viewers, though television and subscription video on-demand service, as well as the
convenience of TV Everywhere via the Web, tablet and mobile devices. Gusto TV is an independent, privately owned
Ottawa-based company, founded by industry veteran Chris Knight. Knight is known for innovative and highly stylized
culinary and lifestyle programming, publishing and merchandising, as head of Knight Enterprises, one of Canada’s most
successful independent media production companies. Its award winning TV series include Cook Like a Chef, License to
Grill, Edible Roadshow, and This Food That Wine, seen in more than 170 countries worldwide.
Gusto TV airs nationally on Bell TV (Channel #619), Bell Fibe (Channel #1619) and Eastlink (Channel #743). Additional
television service providers will be announced shortly.
Web: www.gustotv.com
Twitter: @GustoTV
Facebook: www.facebook.com/GustoTV
*Source: BBM Canada, Total Canada All 2+, Cume Reach (000's, min. 5 minutes), December 12, 2013 to January 12, 2014
Media Contact: Heather Ward, Director of Marketing, Email: hward@gustotv.com Tel: (613) 730-1728 x. 232