To succeed in the Digital Era, organizations turn to Microsoft Digital Advisory Services. Digital Advisors like myself work with organizations to reimagine and transform customer engagement, employee experiences, business models and operations, to empower organizations to reach their digital aspirations. Welcome to learn more about our Advisory Services.

1. Digital Advisory Services

2. Agenda
• Introductions
• The Digital Era
• Digital Business Discussion
• Microsoft Digital Advisory Services Approach
• 4 Digital Transformation Journeys

3. Intro
Maria Fonsell
Digital Advisor
Suomi Finland
Inari
Germanpointers
Wilderness Guide
Hunting
Kayaking
Saimaa
@fonsellCurrent Microsoft
Previous Siili, Rastor, Digia
Education University of Helsinki (MSc)
Groups
https://linkedin.com/in/fonsell
Klaukkala
#ceeärämmä

4. OpportunityThreat
The Digital Era has Arrived
“….the majority of
companies will not exist in a
meaningful way 10 to 15
years from now.”
52%
of companies in
the Fortune 500
since 2000 are
gone.
$100 Trillion
Opportunity for
Society and
Industry over
next 10 years
- World Economic
Forum

5. Business Value from Ever-Accelerating Innovation
Product Economy
Product Features and Functionality
8-25 Yrs 8-25 Yrs Winding down8-25 Yrs8-25 Yrs
Digital Era
Continuous Business Model and Offer Innovation
Experience Economy
Value from Customer Experiences
1-3Yrs 1-3Yrs 1-3Yrs1-3Yrs 1-3Yrs 1-3Yrs
Information Economy
Automation based on I.T.
3-8 Yrs 3-8 Yrs 3-8 Yrs3-8 Yrs 3-8 Yrs 3-8 Yrs 3-8 Yrs

6. Affordable Transformative Technology
Connecting Physical and Digital
Financial Services
Manufacturing
Retail & CPG
Healthcare
Public Sector
Media
3D Printers, $500
1% of 2007 Cost
Smartphones
Sensors
.3% of 2007 Cost
Solar Power
.5% of 1984 Cost
DNA Sequencing
.01% of 2007 Cost
Industrial Robots
3% of 2007 Cost
Drones, $700
1% of 2007 cost
Telecom
Automotive
Virtual Reality, $600
$600, 1% of 2007 cost

7. Digital Era Value
Digital Companies grow fast and disrupt further
$25b $50b $75b $100b $200b $300b $400b $500b
YEARSINBUSINESS

8. Disruptor Mindset
How could …disrupt my market, and win?
Amazon
Costco
Cisco
DHL
Big Bank
Google
Kayak
New Startup
Texaco
Uber
WalMart
Zillow

9. Which players
are encroaching
on your business?
RETAILERS
TECH
COMPANIES
STARTUPS
TELCOS
Source: EFMA-Infosys Feb 2015 Digital Banking Report
FINANCIAL
SERVICES

10. The Logistics Tread Radar
SOCIAL &
BUSINESS
TRENDS
TECHNOLOGY
TRENDS
HIGH HIGH
Supergrid
Logistic
Logistics
Marketplaces
Anticipatory
Logistics
On-demand
Delivery
Omni
channel
Logistics
Batch Size One
Shareconomy
Logistics
Share Energy
Logistics
Grey Power
Logistics
De-stressing
the Supply Chain
Fair &
responsible
Logistics
Convenience
Logistics
Multi-purpose
Networks
Tube
Logistics
Self-driving
Vehicles
3D Printing
Internet of
Things Robotics &
Automation
Cloud
Logistics
Big Data
Low-cost
Sensor Technology
Augmented
Reality
Bionic
Enhancement
Self-learning
System
Unmanned
Aerial Vehicles
Digital
Identifiers
Relevant in <5 years
Relevant in >5 years
LOW LOW
HIGH: Creates new
(potentially disruptive)
ways of doing business
LOW: Provides incremental
Improvement
opportunities
What does your
trend radar
look like?
Logistics Trend Radar
Source: DHL Trend Research

11. How will you put your diverse assets to work?
$25b $50b $75b $100b $200b $300b $400b $500b
YEARSINBUSINESS
buildings
relationships
global presence
reputation
scale
perseverance
plants
ships
planes
culture
hospitals
trust

12. Factory Operations
How will you monetize your capabilities?
Supply Chain
Research and Development
My Co As
A Service
My Co As
A Service
My Co As
A Service

13. #NETFLIX
The Most Feared Force In Hollywood?
#5billionMovieStudio
How will you create new revenue streams?
Streaming Recommendations Analytics $5b movie studio
Home About
TWEETS
16.4K
FOLLOWING
687
FOLLOWERS
2.05M
LIKES
6,477
LISTS
2
FOLLOW
Tweets Tweets & replies Media
Mail DVD Delivery

14. How will you create new revenue streams?
We just spent the day purchasing a car.
Purchasing, financing, and before we know it,
servicing our new car!
Posted Apr 2014
Like Comment Share
3 likes 20 comments
We just grabbed a Reach Now car subscription
vehicle to the recital. It was just what we
needed!
Posted 2 hrs ago
25 likes 15 comments
Manufacturing Leasing Financing Car Subscription
Like Comment Share
Load more comments
5 hrs Like
15 mins Like
Yesterday Like
10 hrs Like
Load more comments

15. Disruptor Mindset
How could I disrupt and win?
Amazon
Costco
Cisco
DHL
Big Bank
Google
Kayak
New Startup
Texaco
Uber
WalMart
Zillow

16. To succeed in the Digital Era, organizations turn to
Microsoft Digital Advisory Services. These services help
organizations as they reimagine and transform customer
engagements, employee experiences, business models
and operations.
Digital Advisors bring their expertise, as well as
Microsoft’s resources, experience and innovation, to
empower organizations to reach their digital aspirations.
Partnering with you, Digital Advisors drive a program of
change to build the digital business.
Digital Advisory Services

17. Build a digital innovation lab.
Bring your Book of Dreams to life.
Your Digital Dream Factory
Recruit and form your
digital transformation unit.
Your Digital Dream Team
Ideate, and document your
digital transformation journey.
Your Book of Dreams
Your Digital Transformation Journey – Our Approach

18. Create your Digital Book of Dreams
Value Scorecard
What’s the value of the
new outcomes?
Trends and Insights
What are the key trends
and insights that are
relevant to your
organization?
Solution Storyboard
What solutions would
address your scenarios?
Digital Journey Map
How do your customers
engage with your
organization?
Scenario Narrative
What are the pains, needs,
and desired outcomes of
your customers?
Roadmap
What are the phases
and milestones to
get there?
Digital Vision
How do you envision the
future reality of your
organization?
Scenario Planning
What three ideas will
you try?
Deliver
Bring your Book of Dreams to
life. Your Digital Dream Lab
Dream
Ideate, and document your
digital transformation journey.
Your Book of Dreams
Design
Build your desired state and
roadmap. Form your
Digital Dream Team

19. Economic Justification
How will this drive revenue?
Digital Transformation Unit
What team will get us there?
Recruit and Form your Digital Dream Team
ACM Plan, and Roadmap
How can we address
implementation challenges
through an adoption and change
management plan, and roadmap?
Prototype
What will the future look like?
Deliver
Bring your Book of Dreams to
life. Your Digital Dream Lab
Dream
Ideate, and document your
digital transformation journey.
Your Book of Dreams
Design
Build your desired state and
roadmap. Form your
Digital Dream Team

20. Build a Digital Dream Lab
Rapid Prototyping
Can we see it in action?
Transformation Roadmap
How will we move forward in a
prioritized manner?
Value Delivery and
Management
As we deliver, how will we
monitor and control?
Agile Storyboarding
What are the project features’
sequence and interconnectedness?
Value Engineering
Are we making the right tradeoffs
to deliver the lowest cost
consistent with required
performance, quality and
reliability?
Deliver
Bring your Book of Dreams to
life. Your Digital Dream Lab
Dream
Ideate, and document your
digital transformation journey.
Your Book of Dreams
Design
Build your desired state and
roadmap. Form your
Digital Dream Team

21. Creating a Program of
Change for Digital
Transformation
Book of Dreams

23. How do you gain insight
into customers' habits and
preferences, enabling
actionable customer
segmentation, more
informed interactions, and
new opportunities for
targeted product offerings
and cross-selling?
Can you design for
segments of one – mass
personalization at scale?
Will you create apps
that provide relevant
personalized and
seamless experiences,
regardless of how and
when the customer
interacts with the
organization?
What if you could address
your digital customers
differently from your
traditional customers?

24. Automotive Customer
Experience Journey
Banking Customer
Experience Journey
Insurance Customer
Experience Journey
Manufacturing
Journey Map
Retail Customer
Experience Journey

26. Do you recruit and
retain digital-savvy
employees that use
information to positively
impact individual, team,
and company
performance?
How do you sense,
collect, organize,
maintain, and process
data so that employees
can lead innovation,
make informed decisions,
and design business
processes?
What if you could create
seamless employee
experiences for HR,
procurement, and other
internal interaction
workflows?
Can you change the way
people work, so that the
digital transformation
advantages can be
realized?

27. Take actionOrganize work
Journey
Appointments
Files Phone calls
Organize work, schedule, priorities
Refine campaigns, develop new
products, shift investments
Stay Informed
Communicate
Contribute
Collaborate with other departments,
manufacturers, retailers, and agencies
Virtual
Meeting
Space
Plan
Tasks
Tasks
Time
Phase 3: Apply analytics
• Gain insights from product sentiment and market trends.
• Support decision making, planning, product design, and
customer connection.
Phase 2: Mobile, agile product development
productivity
• Use data from in-market products, social networks, and
analytics to uncover new opportunities and roadmap commitments.
• Enable a leaner product development organization.
• Address customer’s needs and wants into current and
future designs.
Phase 1: Connected people, teams, and products
• Enable seamless idea sharing and collaborative development
irrespective of location and time zone.
• Enable productivity across functional teams, geographical
boundaries, and supplier organizations.
• Connect devices to IT systems as the first step.
Value

29. Do you use data and
software to improve risk
and fraud management?
Can you adjust
pricing in real time?
How do you enable near-
instantaneous direct-to-
consumer fulfillment by
integrating consumer
insights and trading
partner data with
marketing, finance and
production information?
What if you could use
insights of end-to-end
processes to develop
continuous
manufacturing suites
with footprints less than
half the size of
conventional factories?

30. Manufacturing in the value chain
Use any channel to connect
with customer
Automation suppliers and OEM
manufacturing
Journey
Phase 3: Optimize and Enhance analytics and mobility
capabilities
• Continuously improve collaboration by imparting mobility and
advanced analytics capabilities
• Decentralize controls
Phase 2: Integrate telemetry and telecommunication
• Identify applicable analytics capabilities and tools
• Enable machine learning and IOT integration
• Integrate legacy and modern automation, telemetry and machine
learning in unified reporting and dashboard services
Phase 1: Establish Omni-channel communication with
Customers, Service providers and equipment manufacturers
• Enable mobility and access rights, with media content and
communication solution
• Embed IOT connectivity in target equipment
• Promote culture of remote interaction and decentralised control
Maintenance Crew
Customer and telco interact
using any channel Time
Value

32. Would you like to use
insights to create new
marketplaces, broker
deals, and advertise?
What products would
you sell if your company
had the necessary
capabilities?
Can you sell insights,
whether its raw
information, analysis and
insights, benchmarking
data?
What if you could use
new insights to drive
demand, create new
service offerings improve
customer satisfaction,
drive lower cost models,
improve the supply
chain?

33. “The Zero Footprint project here at
Zeiss was aimed for integrating new
branches rather quickly. And thanks
to the cloud services and the help of
our German Digital Advisory Services,
we had the chance to do it in less
than two months.”
-Matthias Feldmann,
Head of Enterprise Workplace
Zeiss
Empower your
employees
“(Fans) want to know their clubs and
their heroes through social networks.
They want to know what happens in
between games. Microsoft brings us
knowledge, social listening, business
intelligence, this allows us to focus
on sending the information that the
fan really desires.”
-Javier Tebas Medrano,
President
LaLiga
Engage your
customers
"Our solution will migrate, analyze,
and store millions of patient records
in the cloud ... and allows us to
provide doctors at the individual
layer the ability to analyze patients."
-Tyler Downs
VP of Development
Care Otter
Transform
your products
“JTC foresees new challenges with
our growing portfolio of estates and
buildings, as well as the management
of increasingly complex buildings,
higher customer expectations and
the need to manage our
developments’ sustainability.”
-Yim Cheng Siew
CIO
JTC
Optimize your
operations“With Azure Machine Learning, we
proved that we have the right tool to
get us where we want to go in terms
of predicting student success. It’s a
tool our educators will be able to use
to start tackling the problem of
student disengagement.”
-Shaun Taylor
CIO
Tacoma Public Schools
Optimize your
operations
“These systems are helping us be
more citizen-centric and making
Auckland a more attractive place to
live. They reduce citizen frustration,
provide information to make choices,
increase ridership, and let citizens
know that the city is working on their
behalf.”
-Roger Jones,
CIO
Auckland Transport
Engage your
customers
Optimize your
operations
“The data we are now able to gather
helps our engineers find flaws in their
designs, our quality people find flaws
in our processes, and our warranty
folks find better solutions to control
our costs, which ultimately controls
the costs to our customers. That is
extremely powerful for us.”
-Matt Pfaffenbach
Director of Connectivity
Daimler Trucks North America
Empower your
employees
Transform
your products
“Indeed, this will give industrial-sized
companies the means to create and
animate the digital profile of their
products, a real source of information
for all stakeholders in the product life
cycle.”
-Christophe Devins
Founder and CEO
Adents
Transform
your products“We’ll be able to bring you services
that make your life easier, and push
the technology into the background
and give you those things you really
want, which isn’t a blaring screen, it’s
really letting people know that you’re
running late for a meeting,”
-Zack Hicks
President and CEO
Toyota Connected
Transform
your products
Optimize your
operations
“Eventually Maersk’s vessels and
containers will be generating
terabytes of data on activities in real
time, and machines and people will
be talking to each other, learning
things about our operations and our
customers that we can’t even imagine
now.”
-Ibrahim Gokcen
CDO
Maersk
Transform
your products
Optimize your
operations
"We are using Microsoft’s connected
vehicle technologies on Azure
intelligent cloud to bring the digital
lives of our customers into the cars
they drive.“
-Guenter Butschek
CEO & MD
Tata Motors
Transform
your products
In simplest terms, after observing
another person performing an
exercise, a patient can more quickly
learn this same exercise during
physical therapy. As we learned
about the science, we wondered –
how could we make mirror-neuron
rehabilitation more scalable?
Visit the Microsoft Blog to learn
more about project KHARE
Transform
your products
Engage your
customers

34. “With Microsoft, it isn’t just about the
infrastructure, it’s end-to-end and
global. There are the skills, the
capabilities, the service offering, the
development environment, the
security. It all just fit together.”
-Nick Farrant,
SVP
Rolls-Royce
Optimize your
operations
“With a good partner like Microsoft,
we never need to think about the
technology. We can tell our story and
focus on our customer.”
-Reuben Arnold
SVP, Marketing and Customer
Experience
Virgin Atlantic
Engage your
customers
Transform
your products
“By partnering with Microsoft, ABB
will be able to offer best-in-class
operations as well as innovative
advanced services.”
-Pekka Tiitinen,
Discrete Automation and Motion
Division President
Transform
your products
“Microsoft was the only company, the
only provider who could support the
size and scope of the Court of Justice
of Sao Paulo and the population of
San Paulo without any stops in
service.”
-Rosely Padilha de Sousa,
CIO, State Court of Justice,
Sao Paulo
Engage your
customers
Empower your
employees
“What Microsoft and our digital
transformation enables is really
making sure every single patient gets
the best, most appropriate,
safest care.”
-David Feygin,
VP of Health IT Innovation and
Integration
Transform
your products
“We transform our cities into real
smart cities. With modern sensors
and the right cloud, we can make
multipurpose service stations out of
simple street lamps.”
-Uli Huener,
Head of Innovation Management
EnBW
Transform
your products
“We needed to change a mission-
critical application and Microsoft
Services is enabling this digital
transformation. We will have one
source of truth for each audit. And
that source of truth will be on the
Azure environment.”
-Antony Nettleton,
Global Assurance Leader
Grant Thornton
Engage your
customers
Empower your
employees
“A car is becoming increasingly
connected, intelligent and personal.
Partnering with Microsoft allows us
to accelerate the development of the
associated key technologies needed
to enable scenarios our customers
want and build all-new ones they
haven’t even imagined. We aim to
become the provider of connected
mobility for everyone with one single
global platform.”
-Ogi Redzic,
Senior Vice President, Connected
Vehicles and Mobility Services
Renault-Nissan Alliance
Transform
your products
“We wanted to go beyond the
industry standard of preventative
maintenance, to offer predictive and
even pre-emptive maintenance, so
we can guarantee a higher uptime
percentage on our elevators.”
-Andreas Schierenbeck
CEO
ThyssenKrupp Elevators
Optimize your
operations
Engage your
customers
“Through digital innovation, our
business has the fantastic
opportunity to get closer to our
consumers and provide an even
better value proposition.”
-Vittorio Cretella
CIO
MARS
These digital assets are going to
create a new engagement experience
and make us smarter about how we
engage with our customers.”
-Anshu Budhraja
CEO
Amway India
Engage your
customers
“We can create a one-to-one
relationship with fans around the
planet with the Microsoft solution,
connecting this huge community of
people and making the experience of
being a supporter of Real Madrid
much better”
-José Ángel Sánchez
Chief Executive Officer
Real Madrid C.F.
Engage your
customers
Empower your
employees

35. Discussion
17%
18%
19%
20%
21%
22%
23%
24%
25%
How will we get to from new revenue
sources by ?
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025

36. Let’s Start Your Digital Transformation Journey
Digital Dream Factory Digital Dream Team
Book of Dreams

37. Digital Advisory Services
124 Countries
500 Digital Advisors
Over 750+
Engagements

38. © 2015 Microsoft Corporation. All rights reserved.