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Market Pulse  Telecom Market Research Practice
An Introduction… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Pulse has a Robust Telecom Practice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Clients Include Telecom Leaders Datacom
Other Clients Include Leading Brands
We Offer a Full Service Spectrum Market  Assessments New Product Research Price Sensitivity Modelling Brand Research Retail  Audits Customer Satisfaction Measurement
Extensive Experience in Retail Audits ,[object Object],[object Object],[object Object],[object Object],Market Pulse Audits - Prepaid mobile telephony - Vehicle lubricants - Mattresses - Lighting products - Wiring accessories - Cement
Our Retail Audits are Accurate & Reliable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We Have a Suite of Incisive Research Tools shareTRACK Robust framework  for tracking  retail performance serveTRACK Customized brand  tracking for  services mpEVOLUTION Demand  forecasting for  data sparse environments mPOTENTIOMETER Robust research tool for new product development CSmeter Comprehensive  satisfaction  measurement framework PROMOmeter Unique tool for  measuring impact of promotions
Market Pulse Retail Audit is an  Integral Part of the Sales Planning Process Leading mobile service players  have commissioned our firm to conduct a monthly retail survey to track retail performance in the pre-paid mobile SIMs market.  Research Design:  Stock audit & survey among a panel of 10,000 retailers in 220 towns.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Pulse Brand Research Provides  Important Inputs for Marketing Strategy  A Leading Internet Service Provider  has commissioned Market Pulse to carry out a quarterly research to track the performance of their Broadband Internet Service brand.  Research Design:  Primary survey among a sample of 1200 households and businesses (both users and intenders) across India.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Pulse Consumer Insight  Helps Evolve Business Strategy Market Pulse  has launched the single largest consumer research report in the mobile domain -  mpMOBILE , to track emerging subscriber profile, their preferences and churn patterns.  Research Design:  A sample of more than 9500 new mobile subscribers are being interviewed every quarter, across 60 cities in 19 telecom circles in India.  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market Pulse Satisfaction Measurement Helps Enhance Customer Experience Telecom Regulatory Authority of India  has commissioned Market Pulse to benchmark the service of mobile, broadband & fixed line service providers, in the Western Region.  Research Design:  Structured face-to-face, telephonic and Web-based interviews with a sample of more than 50,000 customers in 4 circles of Western India. The sample has been stratified to include prepaid & postpaid customers, as well as different socio-economic segments.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Pulse Service Audits Help  Strengthen Delivery A leading mobile service operator  commissioned Market Pulse to benchmark the service at their exclusive company owned/ franchised showrooms, against that of key competitors. Research Design:  Structured mystery audits by trained Market Pulse shoppers across 12 circles, involving more than 30 towns. Mystery audits were carried out with the help of 2 visits to each store.  ,[object Object],[object Object],[object Object],[object Object]
Market Pulse Operations & Infrastructure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Quality Processes are Rigorous ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Management Team Ejaz Hoda, Founder & CEO:  A Graduate of IIT, Delhi and a post-graduate from IIM, Bangalore, has over 18 years of experience in the area of marketing research. Specializes in retail audit and research, consumer research and market entry strategy.  Has pioneered new research tools such as  mpEVOLUTION, mPOTENTIOMETER and   promoMETER , has co-authored  i Consumer , a comprehensive research publication on Indian consumer markets and has worked on assignments for TATA TeleServices, Spice Telecom, Frito Lay, Hyundai Motor, Nokia and Nestle India. Makarand Chaurey, Principal :   A Graduate of IIT, Kanpur and a post-graduate from IIM, Ahmedabad, has over 19 years of experience in the area of marketing strategy, marketing research, finance and venture funding. Specializes in marketing strategy and business to business research. Has co-authored  i Consumer  and has worked on assignments for Asia-Pacific Communication Associates (APCA), Everest Industries Ltd., Honda Siel Cars Ltd., Baring Private Equity and Baxter (India). Pankaj Agarwal ,  Director : A Graduate of IIT, Roorkee and a post-graduate from IIM, Bangalore, has joined our Board of Directors as a strategic investor. Has over 17 years of rich experience in the area of sales and marketing in information technology (in India, North America and Europe) and currently also serves as CEO of Sopra India.  Pankaj, currently based in Vancouver, Canada, has been a recipient of a “40 under 40” award by Business in Vancouver, a leading Canadian business publication.
Every successful business has leveraged incisive market insights & out-of-the-box thinking.  Market Pulse has built enduring partnerships with such businesses. Give us a call to join this exclusive club… This is a confidential document and is intended for the recipient only. All research frameworks are proprietary tools developed by Market Pulse (A division of Metrix Research & Analytics Pvt. Ltd.) All correspondence must be marked to: Ejaz Hoda, Chief Executive Officer MARKET PULSE C 11, Sector VI, Noida – 201 301 (A suburb of Delhi) Ph: 0120 – 407 6500/ 407 8500 Fax: 0120 – 454 1157 E-mail: ejazhoda@ marketpulseindia.com

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Mp Telecom Research Practice 2009

  • 1. Market Pulse Telecom Market Research Practice
  • 2.
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  • 4. Our Clients Include Telecom Leaders Datacom
  • 5. Other Clients Include Leading Brands
  • 6. We Offer a Full Service Spectrum Market Assessments New Product Research Price Sensitivity Modelling Brand Research Retail Audits Customer Satisfaction Measurement
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  • 9. We Have a Suite of Incisive Research Tools shareTRACK Robust framework for tracking retail performance serveTRACK Customized brand tracking for services mpEVOLUTION Demand forecasting for data sparse environments mPOTENTIOMETER Robust research tool for new product development CSmeter Comprehensive satisfaction measurement framework PROMOmeter Unique tool for measuring impact of promotions
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  • 17. Management Team Ejaz Hoda, Founder & CEO: A Graduate of IIT, Delhi and a post-graduate from IIM, Bangalore, has over 18 years of experience in the area of marketing research. Specializes in retail audit and research, consumer research and market entry strategy. Has pioneered new research tools such as mpEVOLUTION, mPOTENTIOMETER and promoMETER , has co-authored i Consumer , a comprehensive research publication on Indian consumer markets and has worked on assignments for TATA TeleServices, Spice Telecom, Frito Lay, Hyundai Motor, Nokia and Nestle India. Makarand Chaurey, Principal : A Graduate of IIT, Kanpur and a post-graduate from IIM, Ahmedabad, has over 19 years of experience in the area of marketing strategy, marketing research, finance and venture funding. Specializes in marketing strategy and business to business research. Has co-authored i Consumer and has worked on assignments for Asia-Pacific Communication Associates (APCA), Everest Industries Ltd., Honda Siel Cars Ltd., Baring Private Equity and Baxter (India). Pankaj Agarwal , Director : A Graduate of IIT, Roorkee and a post-graduate from IIM, Bangalore, has joined our Board of Directors as a strategic investor. Has over 17 years of rich experience in the area of sales and marketing in information technology (in India, North America and Europe) and currently also serves as CEO of Sopra India. Pankaj, currently based in Vancouver, Canada, has been a recipient of a “40 under 40” award by Business in Vancouver, a leading Canadian business publication.
  • 18. Every successful business has leveraged incisive market insights & out-of-the-box thinking. Market Pulse has built enduring partnerships with such businesses. Give us a call to join this exclusive club… This is a confidential document and is intended for the recipient only. All research frameworks are proprietary tools developed by Market Pulse (A division of Metrix Research & Analytics Pvt. Ltd.) All correspondence must be marked to: Ejaz Hoda, Chief Executive Officer MARKET PULSE C 11, Sector VI, Noida – 201 301 (A suburb of Delhi) Ph: 0120 – 407 6500/ 407 8500 Fax: 0120 – 454 1157 E-mail: ejazhoda@ marketpulseindia.com