9. “We’re drowning in data.
What we lack are true insights.”
Interaction and effectiveness unclear
*IBM Institute for Business Value 2011 Global CMO Study
10. ROI is no longer optional
Measuring ROI is
the Top Priority among
Marketing executives
But few have
well-defined
marketing
performance metrics
*Aberdeen Group, Sales and Marketing Alignment, Dec. 2011
16. MARKETING AUTOMATION / SALES ENABLEMENT
Sales
Enablement
Targeting &
Segmentation
Campaign
Automation
Lead
Nurturing
Lead
Scoring
Social
Media
Email
Marketing
Event
Management
Data
Management
Campaign
& Tactics
Measurement
Eloqua Platform Overview
17. Solution overview
Marketing Database
“one view of the truth”
CRM Database
“gold standard”
Email, SMS, DM
Web site known &
unknown visitors
Page views and
web site form
submissions
SFDC data integrated with
eloqua
Qualified leads passed
back to SFDC
19. We work hard to drive your success
• Smart Start implementation process focused on best
practice, designed to get you up and running quickly
• Learn and share with the community at www.topliners.com
• We share market leading best practices with out customers via our
customer success coaching programme & eloqua University
22. “Digital body language” via Prospect Profiler
Summarized prospect data
presented in easy to
read, graphical format.
Easily customize the time
horizon of activities shown.
Instantly be alerted when
prospect visits your website