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Definition ,[object Object]
Examples… ,[object Object],[object Object]
Two Types of Marketing ,[object Object],[object Object],[object Object],[object Object]
Two Types of Marketing ,[object Object],[object Object],[object Object]
Two Types of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sports Marketing ,[object Object],[object Object]
Sports Marketing ,[object Object],[object Object]
Examples of Sports Merchandising ,[object Object],[object Object],[object Object],[object Object]
Examples of Sports Merchandising ,[object Object],[object Object],[object Object],[object Object],[object Object]
Entertainment Marketing ,[object Object],[object Object],[object Object]
Entertainment ,[object Object]
Examples of Entertainment ,[object Object],[object Object],[object Object]
Examples of Entertainment ,[object Object],[object Object],[object Object],[object Object]
Section 2 ,[object Object]
Pricing ,[object Object],[object Object]
Distribution  ,[object Object],[object Object]
Promotion  ,[object Object],[object Object],[object Object]
Financing ,[object Object],[object Object],[object Object],[object Object]
Selling  ,[object Object],[object Object],[object Object],[object Object]
Selling ,[object Object],[object Object]
Marketing Information-Management ,[object Object],[object Object]
Product and service management  ,[object Object],[object Object],[object Object],[object Object]
Section 3  ,[object Object],The marketing mix consists of variables controlled by marketing professionals in an effort to satisfy the target market
Product ,[object Object]
Price ,[object Object]
Place ,[object Object]
Promotion  ,[object Object]
Applying the Marketing Mix ,[object Object]
Applying the Marketing Mix ,[object Object],[object Object],[object Object]
Applying the Marketing Mix ,[object Object],[object Object],[object Object]
Applying the Marketing Mix ,[object Object],[object Object],[object Object],[object Object]
Applying the Marketing Mix ,[object Object],[object Object],[object Object]
Section 4 ,[object Object],[object Object]
Bases for Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bases for Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Usage ,[object Object],[object Object]
Psychographic  ,[object Object],[object Object]
Benefits ,[object Object],[object Object]
Geographic  ,[object Object],[object Object],[object Object],[object Object]
Geographic ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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