vip1233

business environment religion education aesthetics language cultural elements culture international business macro environment marketing core marketing concepts scope of marketing promotion place price product 4ps of marketing marketing mix order cycle purchasing cycle issues in scm functions of scm distribution management logistics supply chain management scm collectivism individualism uncertainty avoidance mascultiny and feminity power distance culture and business hofstede's dimensions business porter's model environment scanning micro environment environment for business family self reference criterion international trade trade internationalisation mncs export global marketing inernational marketing international business structure for organisation ib structures organisation structure international hr internal environment micro environemnt external environment porter's five force model swot pestle communication process communication types of communication objectives of communication elements of communication business communication principles of marketing marketing concepts approaches to marketing