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UK Social Commerce Overview and Case Study on Figleaves

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Social commerce overview, based on E-consultancy survey of online sellers and Figleaves case study.

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UK Social Commerce
Overview ,[object Object],[object Object],[object Object],[object Object]
User-Generated Content and Social Media Have Exploded Ratings and Reviews Wikis Social Networks Tagging Blogs Peer-2-peer Facebook
The Next Explosion: Social Commerce ,[object Object]
Factors Driving Social Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Commerce Report Research Methodology ,[object Object],[object Object],[object Object],[object Object]
The Current E-commerce Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object]
How are Companies Reacting? ,[object Object],[object Object],[object Object]
Online Sellers’ Adoption and Consideration of Ratings and Reviews ,[object Object],[object Object],Online sellers that are using ratings & reviews Online Sellers that are considering the use of ratings & reviews Online retailers that rank ratings & reviews as a high or medium priority 28% 52% 80%
What About Negative Reviews? 4.3 out of 5
Importance of Ratings and Reviews to Consumers ,[object Object],Source: UK Consumers, Vizu.com Polls, N=100+ How important are consumer reviews when making a purchasing decision? Would reviews impact the likelihood that you buy from that site? Do you find ratings and reviews helpful when making a purchase? 61% extremely or very important 55% “ Would be more likely to buy” 63% Yes
Benefits of Ratings and Reviews Percentage of respondents rating as ‘major benefit’ (Social Commerce Report 2007)
Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object]
Implementation of Ratings and Reviews on figleaves.com ,[object Object],[object Object],[object Object],[object Object]
The Results ,[object Object],[object Object],[object Object]
The Results ,[object Object],[object Object],Overall Average Before Going Live Overall Average After Going Live
The Results ,[object Object],Look-to-Book ratio shows the percentage of people who visit a website compared to those who actually make a purchase. This ratio is an excellent measure of ratings and reviews ability to influence the consumer to make a buying decision . No Reviews 11-20 5-10 1-4 21+ 4X
Social Commerce Context Examples
[object Object],[object Object]
Questions? Linus Gregoriadis, Head of Research E-consultancy.com Email: [email_address] Website: www.e-consultancy.com

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