Social Business is about strategy first. Social Business Strategy equals corporate strategy, with concepts/business unit strategies following. Campaigns/projects implement the strategy using connected people - employees, partners and clients - on agile, comprehensive, integrated and mobile platforms to achieve vision and mission targets and create business value. Social Business is also about reviewing and changing business models through innovation, disruption, and cultural change.

1. Social Business is about
strategy first
Social Business Strategy equals corporate strategy
concepts/business unit strategies follow
and
campaigns/projects are steps to implement the strategy

3. Social Business is about
creating business value
to achieve your vision and mission targets
with conneted people
employees, partners and clients
with
agile, comprehensive, integrated
and mobile platforms

4. People
Vision
information technology
Partners Advocates
recruiting All higher reputation
Community
Employees align reward
change improved customer
corporate torn down silos experience
culture
communication collaborate engage
participate
marketing reduced cost
interact
bridge the gap smooth processes shorten process steps
Process Value
innovate
integrate make available faster time to market
sales
increased revenue
legal Legacy Mobile
improved buyer
management
supply chain
Web 2.0 Social leverage partnerships
Technology Social External
customer service
Internal Closed
research & development Groups
Mission
Platforms

5. Social Business is about
reviewing and changing business
models
innovation in how to do business
disrupting markets
changing culture

6. Click to watch video about:
Tesco Homeplus – disrupting market, innovating value chain

7. Social Business is about
starting now
proceed by incremental steps
based on a maturity model

8. Abstainer Adventurer Practicioner Trailblazer Integrator Designer Champion
Social Media is Has a minimal Follows the Gained sufficient Feels, that taking Starts to align Social media is
needless and idea what to pattern of experience to full benefit of complete „bread and butter
dangerous to the achieve and successful make his own social media business work“ across the
image, wasted plows ahead, but projects, develops way and requires a processes to company within
money and time. does not know a plan for each experiment in corporate wide benefit from all departments;
what he's going to undertaking and new areas. and coordinated social media, the company has
get. Success is implements it. approach, involves business a focus on
possible but Individual reassesses his partners, optimizing their
generally a matter projects with corporate employees are processes.
of luck. limited scope, strategy, starts widely engaged
limited reach and remodeling the and have
as such also company and competences; the
limited ROI. seizes the company
opportunity of acquired the
social media. social media DNA.

9. Social Business is about
designing a new business
by applying methods and techniques
initially and first for business planning
& business management
then followed by methods and techniques for
marketing, supply chain, HR management, etc.

10. Value Proposition Canvas
Business Model Canvas
Methods and tools used by adwyse GmbH
to create a Social Business Strategy
Strategic Business Management Model