1.
ORGANIZATION CAPABILITIES
&
STRATEGIC ADVANTAGE
PRESENTED BY
Anjali 191094
Joydeep Singh 191103

2.
INTRODUCTION
ORGANIZATION CAPABILITIES ARE THE
COLLECTIVE SKILLS, EXPERTISE, AND
ALIGNMENT OF THE PEOPLE IN YOUR COMPANY.
COMPETENCIES TEND TO BE AT AN INDIVIDUAL
LEVEL WHILE CAPABILITIES SPAN ACROSS AN
ORGANIZATION.

3.
RESEARCH
(RECIPE)
SHOP
(GROCERIES
)
COOK
(MEAL)
SERVE
HAPPY
FAMILY
LIST
TRANSPOR
T
MONEY
UTENSI
L
GAS
WATE
R
COOKING
KNOWLEDG
E

4.
STARBUCKS

5.
• BRANDEQUITY
• GLOBAL PRESENCE
• PRODUCT QUALITY
• SUPPLY CHAIN
• CUSTOMER LOYALTY

6.
•OPERATIONAL CAPABILITY
•CUSTOMER SERVICE CAPABILITY
•PRODCUT DEVELOPMENTCAPABILITY
•DYNAMIC CAPABILITY

7.
•UNIQUE DSEIGN CAPABILITY
•INNOVATION CAPABILITY
•POWERFUL BRAND IMAGE
•DIFFERENTIATION

8.
STRATEGIC ADVANTAGE
Strategic advantage is “When a company or country has a
particular characteristic or way of doing things that makes it
more successful than others.”
CAMBRIDGE ENGLISH DICTIONARY

9.
STORY TIME
• Kasparov vs Kramnik
• Joel Lautier as advisor to
Kramnik
• Lautier’s job – to find best
opening with black pieces
• Kramnik Plays – berlin
defence
Source- http://www.barnetttalks.com/2019/11/strategic-advantage.html

10.
ANALOGY
• VISION Not losing game
• MISSION Avoid mid-game complication
• ALTERNATE STRATEGIES No. of possible opening and moves
• STRATEGIC ADVANTAGE Berlin defense or trading queens
• STRENGTH defensive play

11.
RESOURCE BASED THEORY OF STRATEGY
Given by Jay Barney (1991), suggested that firm’s resources should have 4
characteristics to gain sustained competitive advantage.
• Valuable
• Rare
• Costly to imitate
• Non-substitutable
Jay B. Barney (1991), Firm resources and sustained competitive advantage, Journal of
Management.

12.
STRATEGIC
ADVANTAGE
DEVELOPMENT
FRAMEWORK
Azhar Kazmi, Adela Kazmi (2015),
Strategic Management, McGraw
Hill.

13.
STRATEGIC ADVANTAGE PROFILE (SAP)
• Proposed by Glueck in
• PURPOSE – To look for
Strategic Alternatives and
help in strategic decision-
making process

14.
EVIDENCES AND INSIGHTS FOR GAINING
STRATEGIC ADVANTAGES

15.
STRATEGIC ADVANTAGES FROM
ORGANISATIONAL ENVIRONMENT
• Roxanne Helm Stevens and Emmanuel Ogunji, in their paper argue that effective
management of diversity in organizational environments can used by companies for
achieving competitive advantage and gaining strategic advantage. Further they
propose that diversity curricula be taught in graduate business school programs to
leverage diversity capital and the resulting cultural dexterity for strategic
advantage.
• Wolfgang C. Amann and Shiv K. Tripathi, in their paper through case studies
verifies that innovative, inclusive business interventions have, by solving
development problems, helped companies successfully develop a strategic
advantage.

16.
STRATEGIC ADVANTAGES FROM
TECHNOLOGY
• Technology and Strategic advantage, Robert M. Price describe Superior utilization of
technology as the most important ingredient of economic success. In the article he
says that technology should be part of strategy and how the companies should
leverage its technological resources to have competitive edge in the market.
• Jon W. Beard and Mary Sumner, in their paper explored the ERP systems for
strategic advantage. They used VRIO framework for strategic analysis and
concluded that ERP systems may not provide strategic advantage but the planning,
proper management and post-implementation strategic alignment of ERP system
can provide competitive advantage.

17.
EVIDENCE OF STRATEGIC ADVANTAGE FOR
SMES
• Fabian Gargam in his paper, shows that weakness and vulnerability not always lead
to dead end and propose that idiosyncrasies and unique resources can unexpectedly
develop of singular way to create strategic advantages.
• Dr. Dan H. Kipley, Dr. Alfred O. Lewis, Roxanne Helm, in their paper proposes
Small and Medium Sized Not-for-Profits can adapt and successfully implement a
Knowledge Management system to competitive advantage even with challenges like
limited financial and functional capabilities.

18.
STRATEGIC ADVANTAGE THROUGH
MARKETING
• Lance A. Bettencourt, Robert F. Lusch, Stephen L. Vargo, their paper discusses the
role of marketing in achieving strategic advantage through services point of view.
• Also, they argue that strategic advantage comes less by predicting what will happen
in existing markets and more from envisioning service to help customers get jobs
done and then preparing to continually learn and re-shape value propositions over
time.

19.
REFERENCES
• Jay B. Barney (1991), Firm resources and sustained competitive advantage, Journal of
Management.
• Price, R. M. (1996). Executive Forum: Technology and Strategic Advantage. California
Management Review, 38(3), 38–56.
• Beard, J. W., & Sumner, M. (2004). Seeking strategic advantage in the post-net era: viewing
ERP systems from the resource-based perspective. The Journal of Strategic Information
Systems, 13(2), 129-150.
• Helm Stevens, R., & Ogunji, E. (2010). Managing diverse organizational environments for
strategic advantage: Exploring the value of developing business diversity curriculum in
higher education. Journal of Management Policy and Practice, 11(4), 72-85.

20.
REFERENCES
• Wolfgang C. Amann, Shiv K. Tripathi, (2018). Achieving Sustainable Strategic Advantage
through Inclusive Business: Reflections from Selected Cases. Optimization: Journal of
Research in Management.
• Bettencourt, L. A., Lusch, R. F., & Vargo, S. L. (2014). A Service Lens on Value Creation:
Marketing’s Role in Achieving Strategic Advantage. California Management Review, 57(1)
• Kipley, D., Lewis, A., & Helm, R. (2008). Achieving Strategic Advantage and Organizational
Legitimacy for Small and Medium Sized NFPs through the Implementation of Knowledge
Management. The Business Renaissance Quarterly, 3, 21.
• Gargam, F. (2020). Unlikely champions: how underdogs create strategic advantages. Journal
of Small Business & Entrepreneurship, 1-29.