Bij het TMN event 'Nieuwe Business Modellen' op 16 februari 2012 was Victor van Tol aan het woord over zijn nieuwe business 'SnappCar'. Hier kan je zijn presentatie terug lezen.

1. Presentation to Topmarketeers Network
Utrecht, February16th 2012
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2. The underlying global trend for SnappCar.nl is Collaborative Consumption
The term collaborative consumption is used to
Car Owners describe the cultural and economic force away
from “hyper consumption” to re-invented
economic models of
sharing, swapping, bartering, trading or renting
that have been enabled by advances in social
media and peer-to-peer online platforms1
1 Source: Wikipedia
Reaches 1 Millionth booked
night after 3 years in operation !
A Peer2PeerVentures Company 1 TopMarketeers Network

3. Peer2Peer rocks : Great recent achievements by current initiatives and
investors eager to step into collaborative consumption businesses
• Airbnb is a trusted community marketplace for P2P homesharing
• AirBNB: >100K properties, >13K cities, has processed over 2 M transactions
• Investment of $108M in May 2011
• WhipCar was the 1st European P2P Carsharing company, based in the UK
• In London alone, in 6 months 1000 registered cars milestone was reached
• Investment of GBP 1,0M in April 2011 by Delta Capital Partners (UK)
• Relayrides was the 1st USA based P2P Carsharing company, based in Boston
• Investment of $5M by Google Ventures in 2010
• GetAround is a california based P2P Carsharing company
• Won CrunchTech competition USA in May 2011 ( 1.600 new cars in 1 day)
• Investment of $3,4M in September 2011
• P2P Car sharing, launched in France in May 2011 (in beta)
• Founded by Robin Chase, the initiator of Zipcar in USA
• Gaining momentum fast building a solid bases of owners and drivers quickly
A Peer2PeerVentures Company 2 TopMarketeers Network

4. Driven by the trend of Collaborative Consumption, the overcapacity in the Car
Market and the demand for cheaper and more flexible car rental is matched
Car Owners Drivers
• In NL: 7.5 Mio. owned cars • In NL: 10 Mio. Drivers
(excluding lease cars) Collaborative • Rental offer is limited to traditional
Consumption
• On average 10% occupancy players and asset based car sharing
• Average cost € 500/month • Rental offering is limited in scope and
(or € 50ct/km) geography/locations
• Rental is expensive, incl Greenwheels
Ownership  Access
• Expensive • Expensive
• Congestion • Reduced mobility
• Pollution • No match of demand and supply
SnappCar.nl is a revolutionary mobility model that enables Peer-2-Peer car sharing
A Peer2PeerVentures Company 3 TopMarketeers Network

5. SnappCar matches car Owners with Drivers in an easy to use, trustworthy and
reliable online community and takes care of all elements of the process
Car Owners Drivers
• Publish & Promote your car Insurance • Search a car
• Set your own rental price (make, brand, fuel, specs, emis
Contracts Community
• Set availability / period sions, location, …)
• Accept/reject rental request • Request rental with owner
• Share experiences • Bid rental price
Road Assist Payment
• Share experiences
€ 35-60 Nett profit per day Quality Control Significantly increased mobility
SnappCar’s primary revenue driver is commission on rental fees
A Peer2PeerVentures Company 4 TopMarketeers Network

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7. Our roadmap is a 3 phased approach: build a solid customer base first
(volume), then expand services (scope) and then leverage to profitability (value)
Foundation More customers Richer customers Profitable customers
- Basics - - Volume - - Revenue - - Value -
• Platform • Optimization (Q1) • Mobile App & In-car- • Scale up !
• PR • Partnerships & Technology • Paid value added
• Customer Marketing (Q2) • Owner Fees & Promotion services (differentiated)
Flow • Execution (Q3) • Adjacent verticals & Services • International Expansion
Launch Traffic & Conversion Frequency & Rental Period Transactions & Margin
1/1/2012 1/10/2012 1/7/2013
A Peer2PeerVentures Company 6 TopMarketeers Network

8. For more information, please contact us !
Victor van Tol
M: +31(6)1088 6451
E: Victor@SnappCar.nl
To view all our recent press coverage, please visit Www.SnappCar.nl
A Peer2PeerVentures Company 7 TopMarketeers Network

9. Contents
Context & Business Model
Where are we today
Online Platform
Appendix
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14. The car as a holy cow is changing rapidly: Peer2Peer Car Sharing is a go !
Trendwatchers: Collaborative Consumption rocks
Car more of a commodity (eg USA, Japan)
Peer2Peer Carsharing successes(eg UK, France, USA)
Consumer insights: 21% wants to rent out the car for sure
SnappCar takes care of all your worries (eg insurance)
Community approach: Local & Social Networks
Credibility: ANWB & Partners
A Peer2PeerVentures Company 13 TopMarketeers Network