2. Introduction to Blue Ocean Strategy
Red Ocean Strategy
Head to Head Competition
• Compete in existing markets
• Beat the competition
• Exploit existing demand
• Make the value-cost trade off
Blue Ocean Strategy
Creation of New Markets
• Create Uncontested Space
• Make the competition irrelevant
• Create and capture new demand
• Break the value-cost trade off

3. Analytical Tools & Framework

5. Focus on the Big Picture
Pioneer -
Migrator -
Settler Map

6. Strategic Sequence

7. Strategic Sequence Continued

8. Overcome Hurdles & Execute Strategy

9. Overcome Hurdles & Execute Strategy