3. Search Engine Optimization
Search Engine Optimization, is the process of improving
the ranking of a website on Internet search engines.
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12. E-Mail Marketing
Electronic mail marketing is directly marketing a
commercial message to a group of people using email.
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17. Social Network Marketing
Social media marketing refers to the process of gaining
website traffic or attention through social media sites.
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25. Blogging
Blog software, also known as weblog software, blogging
software, or blog ware, is software designed to simplify
creating and maintaining weblogs.
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31. Web Presence
Web Presence is the number of internet locations where
information about a specific brand, company, entity or
individual can be located.
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34. Web Presence
Content nesting allows consumers to browse through
content fed to them through a single web page, or nest, so
that they don't have to click on links to individual websites
all over the World Wide Web
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41. Online Video
Video marketing allows businesses to present new
content in an engaging format that will improve the overall
diversity of their product / service.
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42. Online Video – Vodafone ZooZoo
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43. Online Video – Budweiser
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44. Online Video – ‘Neram’ Movie Trailer
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51. Podcasting and Online Radio
A podcast is a digital medium consisting of an episodic
series of audio, video, PDF, or ePub files subscribed to and
downloaded through web syndication or streamed online to
a computer or mobile device.
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56. Advantages
• Gives the ability to freely market products or services at an
incredible low cost.
• Nearly anything can be sold through internet marketing.
• Payments can be collected conveniently online. It supersedes
traditional businesses including orders and transaction.
• Products or services are placed on a world wide audience. The
product is marketed globally that can even reach the most remote
places.
• There are many available 'How to' resources' to improve
marketing strategy.
• Affiliate marketing can also be combined with online marketing
while both provide passive source of income.
• Online marketing can stay open 24 hours a day, 7 days a week.
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58. Disadvantages
• Requires tremendous amount of skill to learn.
• It can be very confusing to try, especially for
beginners.
• Online marketing sometimes loses its appeal
shortly after six months.
• It requires an overwhelming knowledge to
understand.
• Intense competition makes it very hard to succeed.
• Requires ample time for site maintenance
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