This is the brochure for the upcoming strategy execution event with Jeroen De Flander at Strategy Leaders Qatar

1. www.strategyexecutionqatar.com
22 - 26
NOVEMBER
2015Hilton Hotel
Doha | Qatar
QATAR’S LEADING
EVENT FOR STRATEGY
IMPLEMENTATION
AND PERFORMANCE
MEASUREMENT
QATAR’S LEADING
EVENT FOR STRATEGY
IMPLEMENTATION
AND PERFORMANCE
MEASUREMENT
INTERNATIONAL STRATEGY IMPLEMENTATION EXPERTS
ANTONIO
NIETO-RODRIGUEZ
ROBIN
SPECULAND
JEROEN
DE FLANDER
FANTASTIC NEW EVENT
FEATURES
BALANCED SCORECARD HALL
OF FAME PANEL – BSC experts,
with practical experience in the
region, answer your questions on
implementing the BSC in Qatar
STRATEGY SCENARIO
SESSIONS – Delegates solve a
strategy implementation challenge,
with experts on hand to advise
LINE MANAGERS STRATEGY
CLINIC –Non-strategist line
managers discuss their issues in
implementation – learn tools for
effective alignment
GOVERNMENT
TRANSFORMATION
MASTERCLASS – Pre-Forum
masterclass in strategy and planning
in Government organisations
REGIONAL STRATEGY IMPLEMENTATION LEADERS
PRACTICAL TOOLS TO IMPROVE YOUR STRATEGY EXECUTION
6mASTerCLASSeS with our Academic Partner
George Washington University
See inside for more details.
NABIL KHAN
Director of Corporate
Planning
Esh’hailsat
AARN WENNEKERS
Advisor (Audit and
Corporate Governance)
QPand Ministry of
Energy and Industry
GAUTAM BELLUR
Senior vice President -
Corporate Development &
Communications
Milaha
NATARAJANGOPALAKRISHNAN
Strategic Planning manager
Qatar Steel
ROGER HICKMAN
executive Director Finance
Tasweeq
EWAN CAMERON
Chief Financial officer
Mannai
Corporation
Esh’hailsat
Milaha
#StrategyLeaders
SOFTWARE PARTNER EXHIBITOR
Strategy
Leaders Series
PART OFMEDIA PARTNERS
Digital Advert s ng
TECHNOLOGY PARTNER

2. Tel: +971 4 335 2437 Email: register-mea@informa.com Web: www.strategyexecutionqatar.com
WHo SHouLd ATTeNd THe Forum
more deLeGATe To deLeGATe INTerACTIoN – your BeST
CHANCe oF THe yeAr To exPANd your NeTWorK!
A SAmPLe oF orGANISATIoNS THAT ATTeNded PreVIouS edITIoNS
Ceos and Leaders
CEOs and organisation
leaders should attend
to discover how other
organisations in Qatar are
improving their ability to
execute their strategic plans.
CSo, Heads of Strategy,
Heads of Planning,
Heads of organisational
Performance
Professionals responsible for
developing organisational
capabilities to deliver
strategy should attend
to gain practical insights
for developing a strategy
focussed organisation.
department Heads and
Line managers
Managers who aspire
to demonstrate their
commitment and capability
to execute corporate strategy
should attend to learn
techniques and experience
from leading experts and
regional practitioners.
This is a must-attend
event for all professionals
involved in strategy planning
and implementation,
organisational development
and performance
measurement
Delegates tell us year after year that
a key reason for their attendance is
the opportunity to make new contacts
and discuss their challenges with their
industry peers. With this in mind, this
year’s forum will have more networking
sessions, more theme-based discussions
and more interaction than ever before.
This conference is part of Informa’s Strategy Leaders Series
– the region’s leading knowledge and networking events for
strategy management and business performance.
Strategy
Leaders Series
Ashghal
Doha Bank
Electricity Regulatory Authority
Gulf Drilling International
Hamad Bin Khalifa University
Mowasalat
Nehmeh Group
Ooredoo
Oryx GTL Limited
Primary Health Care Corporation
Qatar Financial Markets Authority
Qatar Foundation
Qatar Islamic Bank
Qatar Media
Qatar Museums Authority
Qatar National Broadband Network
Qatar Olympic Committee
Qatar Tourism Authority
Qatar University
Qatari Diar Real Estate Investment Co
RasGas Company Ltd.
Sidra Medical And Research Centre
Supreme Council of Health
Tasweeq
Organisations in Qatar are looking to become outstanding at executing strategy and driving performance at all levels. In the
government sector, there is a drive to transform the management of resources, improve efficiency and to develop world-class
services for citizens and businesses.
Across Qatar, significant efforts are being made to formulate strategies to achieve these ambitions. However, strategy formulation
and planning is only the first step; the most challenging part comes next – the strategy execution.
Strategy execution & Performance Qatar is the country’s only forum dedicated to exploring practical solutions for implementing
strategy. The Forum examines key issues in making plans happen, such as change management, communication, monitoring and
measuring performance. You will learn the latest best practice for creating a dashboard, risk management, prioritising initiatives and
strategic project management.
Most strategies fail when they are not supported by effective processes for implementation,
measurement and change management
WILL your PerFormANCe ImProVemeNT STrATeGy FAIL?

3. § robin Speculand is a pioneer and global specialist in strategy
implementation
§ He is currently an adjunct Professor at Singapore Management
School
§ Robin has published two international bestsellers on the subject,
Beyond Strategy–The Leader’s Role in Successful Implementation
and Bricks to Bridges–Make Your Strategy Come Alive
§ His work has been featured widely in the media, including BBC
Global, Gulf Connoisseur, CNBC, Channel News Asia, Oman
Observer, The Sunday Telegraph and The Financial Times
§ Jeroen de Flander is one of the world’s most influential
thinkers on strategy execution
§ He has helped more than 23,500+ managers in 35+
countries master the necessary execution skills
§ He has shared the stage with strategy gurus like Michael
Porter, Costas Markides and Roger Martin, three of the
world’s top 50 thinkers
§ His latest book The Execution Shortcut is a critically
acclaimed masterpiece takes on the practicalities of
making strategy happen!
Excellence in Execution: The uncommon practices of
successful organisations
See page 5 for Keynote details.
Transforming your People into Strategy Execution Heroes
See page 6 for Keynote details.
Tel: +971 4 335 2437 Email: register-mea@informa.com Web: www.strategyexecutionqatar.com
§ Antonio Nieto-rodriguez, professor and bestselling author of the
book on strategy execution The Focused Organization. Antonio has
been featured in several magazines, including PM Network, Strategy
Business Review and The Economist
§ In 2013, Antonio was elected as a member of the Board of Directors
of the Project Management Institute (PMI), currently he is the Vice-
Chair of the Board
§ Antonio is a professor for the #1 executive education school in the
world, Duke Corporate Education and regulatory lectures at leading
business schools such as IE School, Solvay and Vlerick
§ He has delivered executive programs to leaders of more than 30
multinationals on how to improve their strategy execution and
project management capabilities
Running your Business While Changing your Business
See page 5 for Keynote details.
exCLuSIVe KeyNoTeS - INTerNATIoNAL STrATeGy
ImPLemeNTATIoN exPerTS
JEROEN
de FLANder
ROBIN
SPeCuLANd
ANTONIO
NIeTo-rodrIGueZ

4. Tel: +971 4 335 2437 Email: register-mea@informa.com Web: www.strategyexecutionqatar.com
Pre-Forum MASTERCLASSES
MONday, 23 November 2015SUNday, 22 November 2015
Registration will commence at 08.00. Masterclasses run from 08:30 untill 14:30
Strategic Planning and Performance
Management in the Government Sector
A masterclass for government employees
to understand the fundamentals of linking
strategy to performance
Introduction
This masterclass will focus on the specific opportunities and
challenges of improving strategic planning in the public sector,
and in particular, capturing the value of linking performance
measurement to strategic objectives. Delegates will review
the purpose of strategic planning and why it is important to
government institutions going forward.
The masterclass will delve into best practices in utilising the
Balanced Scorecard, KPI’s and benchmarking to substantially
enhance organisational performance in a way that is integrated
with modern Quality Management constructs, like EFQM.
It will specifically address why transformations are more difficult
in Government entities and how to succeed using smarter change
management and targeted communication to achieve buy-in and
embed sustainable new processes.
The masterclass will then tackle 3 specific strategic initiatives
facing all government entities today, namely: adopting the new
performance-based budgeting requirements, ensuring alignment
to The National Vision, and lastly, moving to E-Government and
Smart government services.
Who is this masterclass for?
This one-day masterclass is suitable for all job titles responsible
for strategy, planning or organisational performance in the
government sector.
Led by:
Mazen Dauleh, CEO, Vision Strategy Management Consulting
Balanced Scorecard Masterclass– From
Concept to Implementation
An essential refresher on the BSC as strategy
execution and performance tool
Introduction
This is an interactive masterclass where practitioners can advance
their knowledge of the Balanced Scorecard concepts. The smaller
group setting will provide an ideal environment to tackle individual
questions in more depth and group exercises will enhance learning
and ‘take-away’ output.
The first session will guide you through the concept and rationale
of the BSC, its context, key aspects, various applications, the
cascading of BSC to align employees to the overall organisation.
The second session will look at the development process
including planning and output design; it will also examine how
to align existing strategic and operational plans with budget, as
well as specific methodologies including the Balanced Scorecard
Institute’s 9 steps. Session three will look at how to use the BSC
model to its best effect, including ‘ownership’, management
leadership, ‘the rules of engagement’ and dynamic scorecard
development.
Who is this masterclass for?
This one-day masterclass is suitable for all job titles responsible
for the implementation and ongoing facilitation of the Balanced
Scorecard.
Led by:
Eddy Abou Chakra, Managing Partner, Vanguards Consulting
MASTERCLASS A MASTERCLASS B
ACADEMIC PARTNER ACADEMIC PARTNER
Academic Partner
Participants will receive an Informa / George Washington certificate of
attendance provided they attend full Masterclasses and pass an assessment.
GOV
FOCUS

5. Tel: +971 4 335 2437 Email: register-mea@informa.com Web: www.strategyexecutionqatar.com
08.30 Registration and morning coffee
08.55 Chairman’s opening remarks
09.00 Guru KeyNoTe – excellence in execution - the uncommon
practices of organisations who successfully implement their
strategy
• Why most organisations are still failing at executing their
strategy
• What leaders must do differently in order for their organisation’s
to succeed
• The phenomenal revenue opportunity of successful strategy
execution
• Practical tools and techniques that work for strategy
implementation excellence
Robin Speculand, Author of the international bestselling Bricks
to Bridges and Beyond Strategy and an Adjunct Professor at
Singapore management university
10.30 SPeed NeTWorKING - A structured networking session
This unique facilitated session will give you the opportunity
to shake hands with your peers from companies representing
different sectors in the region. Bring a lot of business cards.
10.50 Morning coffee and break
11 20 A Qatar perspective on strategy planning, execution and
performance
• How Milaha’s Strategic Business Management (“SBM”) Cycle
increase focus on core business areas
• Utilising planning, budgeting and performance management for
business transformation
• Exploring and benefits of a strategic approach to organisational
performance
• Integrated talent management, competencies, performance
reviews and training & development programs
Focus: Strategy Implementation in Qatar
Gautam Bellur, Senior Vice President, Corporate Development,
milaha
11.50 INTerACTIVe PoLLING SeSSIoN - Live statistics generated by
the audience
This session will help you put matters in perspective and share
challenges and best practice
12.00 developing the correct scorecard/dashboard for your
organisation
• Establishing the key metrics that will impact the future success
of your organisation
• Keep things simple - How much measurement is too much
• Considering the “Right Side of the Brain” when building BI
systems and dashboards
• The latest trends in data science
Focus: Corporate Dashboards
Nabil Khan, Director of Corporate Planning, esh’hailsat
12.30 Networking lunch
13.30 Guru KeyNoTe – running your business while changing
business
Government and private businesses in Qatar are changing
structurally to become more effective at implementing strategic
objectives. A key challenge is to make this shift while not
compromising existing day to day operations. Learn practical
techniques to manage the transformation.
• How you can successfully manage a dual perspective approach
• Defining and prioritising ‘run the business goals’ and ‘change the
business goals’
• Prioritising initiatives and evaluating risks
• Establishing the scorecard, rewards and consequences
Focus: Strategy Execution Management
Antonio Nieto-Rodriguez, Author of the international bestselling
The Focused Organisation, Professor duke Corporate education
15.00 Afternoon coffee and networking break
15.30 STrATeGy exeCuTIoN SCeNArIo TrouBLeSHooTING -
Scenario based discussion and problem solving
This interactive session divides the audience into 4 groups, each
exploring a strategy execution related scenario. Each group is
tasked to come up with three practical tips to overcome the issue
being discussed, as well as three longer term initiatives related to
the topic.
Discussion will be moderated by a strategy expert.
Scenario one: Troubleshooting culture clash - building strategic
capability in a Qatari family business
Scenario Two: Troubleshooting leadership changeover –
maintaining the momentum of a strategy execution after a change
in CEO
Scenario Three: Troubleshooting data collection – implementing
and incentivising the timely and accurate reporting of metrics
Scenario Four: Troubleshooting a delegate requested issue - if you
would like a specific scenario explored, email your suggestion to
rob sahi@informa com
16.10 Aligning your strategy, performance management and
budgeting processes
• Evaluating the latest techniques for strategic performance
management and budgeting
• Exploring basic accounting concepts and their relevance to
strategic planning
• Successfully using Critical Success Factors and Performance
Indicators to link strategy, performance and budgeting
Focus: Linking Strategy to Budgeting
Roger Hickman, Executive Director Finance, Tasweeq
16.40 STrATeGy exeCuTIoN PANeL - The line manager’s role in
strategy execution
Line managers are the heartbeat of a strategy execution. This
panel brings together non-strategy discipline middle managers
from operations, marketing, sales and marketing that have been
successful in aligning their organisation’s corporate strategy.
Some of the questions to be answered by the panel:
How do you champion and install the new processes to your team?”
“How do you make time for the extra work required to make
measurements and report on them?”
“What kind of support can your Strategy Officer give you to help the
adjustment process?”
“Evaluating the training and up-skilling required for strategy
execution success”
“How can you position yourself as a manager focussed on delivering
corporate objectives?”
If you have a burning issue that you are trying to resolve in your
organisation please submit your question to rob sahi@informa.com.
Focus: Linking Strategy to Departmental Goals
17.20 GrouP SHArING oF SCeNArIo SeSSIoN ouTComeS
The moderators from the scenario based discussions earlier in
the afternoon will report back their group’s findings to the room.
The aim of this session is to ensure that all delegates leave with
practical ideas they can use to drive strategy execution in their
organisations
17.40 End of day one - closing remarks from the Chair
dAy oNe TueSdAy, 24 NOVEMBER 2015

6. Tel: +971 4 335 2437 Email: register-mea@informa.com Web: www.strategyexecutionqatar.com
09.00 Chairman’s opening remarks
09.10 ASK THe exPerTS – Aligning your organisation to drive strategic
objectives
In the lead up to the event and during the conference, delegates
will have the opportunity to submit questions for discussion at our
“Ask the Experts” interactive session. The panel will be made up
of strategy gurus and Qatar based Heads of Strategy, including
regional BSC Hall of Fame winners.
Some of the questions to be answered by the panel:
“What is the biggest mistake you have made in regard to strategy
execution? What would you have done differently?”
“What should the relationship be between your OSM and the work of
the PMO?”
“How can you turn your CEOs support for a strategy execution into
effective actions? “
“How do you invoke a more performance and metric focused
mentality in your workforce?”
“Can I use strategy maps and scorecards to align with partners,
suppliers and customers?”
If you have a burning issue that you are trying to resolve in your
organisation please submit your question to rob.sahi@informa.com.
Focus: Organisational Alignment
Aarn Wennekers, Advisor Audit and Corporate Governance, QP and
ministry of energy and Industry
Gautam Bellur, Senior Vice President, Corporate Development,
milaha
Christophe Matters, Acting Head of Corporate Planning, QNB
Mansoor Al Khater, Chief Strategy Officer, ooredoo
10.00 Strategic risk management (Srm) as a forward-looking tool for
strategy execution
• How can strategy management be agile in a rapidly changing
world? What yesterday seemed like the right thing to do, may
no longer be the right thing for today or tomorrow
• Utilise SRM to ensure your organisation’s attention is not just
directed to what has been but also to what could be coming
Focus: Risk Management for Strategy Execution
Andreas De Vries, Head of Performance Analysis, Qatar
Petroleum
10.30 Morning coffee and break
11.00 unlocking the magic formula: strategy execution and
technology
• Examining the benefits of deploying an Enterprise
Performance Management System
• How companies can deliver exceptional results through
effective technology selection and implementation
• Exploring practical examples from leading global organisations
Focus: Technology for Strategy Execution
Tor Inge Vasshus, CEO, Corporater
11.30 Aligning front line staff to strategy execution
• Supercharge your strategy execution by aligning to values and a
purpose
• Storytelling wins over analysis communicating in an engaging
way with front line workers
• Simplifying the operating responsibilities of strategy execution
• Aligning the development of employee competencies and
capabilities to strategic objectives
Focus: Strategy Alignment
Rachel Mathew, Senior Executive, Performance Management,
dubai Airports Freezone
12.00 BALANCed SCoreCArd HALL oF FAme PANeL – BSC
excellence in the GCC region
In the lead up to the event and during the conference, delegates
will have the opportunity to submit questions for discussion at
our “BSC Hall of Fame Panel” interactive session. The panel will
comprise of regional BSC Hall of Fame winners from the GCC.
Some of the questions to be answered by the panel:
“Please share your no 1 tip for successful BSC implementation?”
“What are the ways BSC can be used to increase customer
satisfaction?”
“Can you operate the BSC without a dedicated Office of Strategy
Management? “
“Were there any surprise costs along the way to BSC excellence?”
If you have a burning issue that you are trying to resolve in your
organisation please submit your question to rob.sahi@informa.com.
Focus: Balanced Scorecard Excellence
Mohammed Nadaf, Head of Business Excellence & Business
Development, AW rostamani Group
Rachel Mathew, Senior Executive, Performance Management,
dubai Airports Freezone
Natarajan Gopalakrishnan, Strategic Planning Manager, Qatar Steel
Shiraz Bajwa, Director, Business Process Improvement, Sidra
medical & research Center and former Director, Improvement &
OSM, The Hospital for Sick Children, Canada
12 40 Networking lunch
13 40 Guru KeyNoTe Transforming your people into Strategy
execution Heroes
Communication, and strategy communication in particular, is the
Strategy Execution weak-spot in many organisations. Research
shows that 83 percent of all employees are unhappy with strategy
communication. Want to do better? In this session, Jeroen explains
the 14 strategy communication barriers, why you need to aim for
the head, heart and hands and how you can become a master
communicator.
• Understand the 14 communication barriers
• Learn how to turn others into ambassadors of your ideas
• How your message can reach the heads, hearts and hands of
others
We hear and use the word ‘yes’ several times a day. After you have
heard Jeroen speak, the word ‘yes’ will have a whole different
meaning.
• Find the answer to ‘What’s in it for me?’
• How to get people enthusiastic about your ideas
• Learn to understand the true meaning of ‘yes’
Jeroen De Flander, one of the world’s most influential figures on
strategy execution
15 20 Afternoon coffee and networking break
15.50 CASe STudy – driving the execution of Balanced Scorecard
objectives in a Qatari conglomerate
• Building an accountability culture in your organisation
• Using metrics and an effective MIS to focus execution
• Creating an “operating rhythm” by pre-defining the
communication and interaction process between different
departments
• Improving the efficiency of delivering information in your
organisation
Focus: Balanced Scorecard Execution
Ewan Cameron, Chief Financial Officer, mannai Corporation
16.20 Installing core competencies and capabilities for effective
strategy execution
• Identifying and developing key management skills required to
support successful strategy execution
• Building an incentive system that effective supports corporate
goals
• Leveraging a Strategy Management team ability to influence
senior managers
Focus: Creating Strategic Capability
Angus Saunders, Head of Learning and Development, Aecom
16.50 Continuous Improvement through your Strategy execution
Framework
• How are high level strategic objectives are converted into
operational processes
• Linking your process and quality improvement (such as Six
Sigma, TQM, EFQM) plans to your strategy
• How to develop operational KPIs and dashboards to drive your
strategic objectives
Focus: Linking Strategy to Quality Improvement
Shiraz Bajwa, Director, Business Process Improvement, Sidra
medical & research Center
17.20 outstanding BSC execution and alignment at AW rostamani
automotive
• Examining the foundation for successful strategy execution,
including: defining the long term strategy and developing a
world class organisational framework.
• Exploring the cascading of corporate strategy into all subsidiary
offices of the UAE’s only private sector company inducted into
the Balanced Scorecard Hall of Fame
• Enabling subsidiaries to align strategic business units,
departments and individual employee incentives.
Focus: Aligning The Balanced Scorecard
Mohammed Nadaf, Head of Business Excellence & Business
Development, AW rostamani Group
17.50 End of day two - closing remarks from the Chair
dAy TWo WedNeSdAy, 25 NOVEMBER 2015

7. Tel: +971 4 335 2437 Email: register-mea@informa.com Web: www.strategyexecutionqatar.com
POST-Forum MASTERCLASSES THURSDAY, 26 November 2015
Registration will commence at 08.00
The First 100 days: Leading the Strategic
Transformation
This is a masterclass focused in the fundamental first steps of
creating effective and sustainable change in a private sector or
government organisation. We will look at the ‘softer’ factors in a
successful strategy execution.
The masterclass will highlight what is required from leadership
to define and install a culture that can successfully support your
strategy execution. This will include techniques to identify and
understand stakeholder motives and align key benefits. Delegates
will examine the role of communication as a critical factor for
instigating and inspiring change.
A focus of the session will be to define the initial quick wins that
are achievable and important for building momentum in the early
phases of transformation.
Who should attend?
Leaders, Strategists, Planners, Managers and Executives from
private and government organisations
Effectively Using KPIs for Cascading Strategy
and Organisational Alignment
This masterclass looks at Key Performance Indicators (KPIs) and
how they are used in different scenarios across organisational
levels. There will be practical exercises that will support the
understanding of key concepts, such as: KPI selection, balancing,
cascading and alignment.
Delegates will learn about KPI naming standards that ensure
quality assurance through the selection process; practice KPI
selection techniques (Value Flow Analysis, KPI balancing);
participate in a case study on cascading KPIs organisationally, at a
corporate and departmental level; and discuss the challenges of
implementing KPIs effectively in a traditional organisation.
Who should attend?
Everyone interested in the correct deployment and usage of KPIs,
from analysts to CEOs. The exercises and examples analysed will
be relevant to members of strategy and other operational teams
alike
ACADEMIC PARTNER ACADEMIC PARTNER
Excellence in Priortising and Monitoring
Strategic Initiatives
A major challenge facing many organisations is how to manage the
process of prioritising strategic initiatives.
This highly practical session will explore Project Portfolio
Management (PPM) techniques and how they are used to identify
business value and ensure organisations are investing in the
optimal portfolio of projects that will deliver the desired strategic
objectives.
Essentially, we will look at the process of converting strategy into
projects and determining the decision and prioritisation criteria.
The masterclass with also examine the buy-in and communication
aspects of managing initiatives.
Lastly we will look at the monitoring, control and reporting
processes required to ensure alignment and the creation of
business value.
Who should attend?
Strategists, Planners, Managers and Executives from private and
government organisations
Strategic Project Management Essentials
This masterclass will cover essential issues faced when converting
strategic goals into projects. It will give delegates an excellent
understanding of the key processes and change management
techniques required to make strategic project management
become reality. The masterclass will explore the impact to the
organisation, infrastructure processes and systems and how to
prepare your organisation for change.
The masterclass will also present a project portfolio framework
for strategic project selection, ranking and capacity planning.
Delegates will also explore techniques for monitoring and
reporting on project progress and ensuring strategic alignment.
Through a mix of examples and interactive exercises, attendees
will learn how to execute their strategic initiatives using effective
project management techniques.
Who should attend?
Strategists, Planners, Managers and Executives from private and
government organisations
ACADEMIC PARTNER ACADEMIC PARTNER
Academic Partner
Participants will receive an Informa / George Washington certificate of
attendance provided they attend full Masterclasses and pass an assessment.
MASTERCLASS D 08:30 - 12:30MASTERCLASS C 08:30 - 12:30
MASTERCLASS F 14:00 - 17:30MASTERCLASS E 14:00 - 17:30

8. Tel: +971 4 335 2437 Email: register-mea@informa.com Web: www.strategyexecutionqatar.com
Our SPONSORS
Technology Partner
QPR Software Plc is a publicly listed (NASDAQ OMX) software vendor focusing on Strategy Execution, Performance
Management and Process Excellence with over 20 years of experience. Our comprehensive software offering has
been highly recognized by distinguished technology industry analysts such as Gartner, and we have 1500+ customers
in both private and public sectors in over 50 countries, with more than a million licenses sold.
QPR offers comprehensive software solution for strategy execution that covers all the steps of the entire strategy
execution process. The unique solution stretches beyond the traditional scope and combines Balanced Scorecard
and Quality Management, creating a link between strategy and operations.
SOFTWARE PARTNER
Corporater was founded in 2000 by CEO Tor Inge Vasshus. Having lived through the effects of IT-controlled corporate
performance management solutions at a Fortune 200 company, his vision was to create software that could be run
by business users. Corporater’s first release was Balanced Scorecard Suite.
As a fast growing company, Corporater now has offices in the US, Norway, Sweden, UAE, India, Romania, andArgentina
to support its customers and the global partner network. Over the years, Corporater has expanded its solution suite
to provide full functionality crossing all major performance management frameworks. Strategy continues to be at the
core of the solution, and the vision of creating software for business users has remained at the forefront.
Exhibitor
The shift key in your keyboard enables regular characters to be capitalized or transformed into something completely
new. Similarly, ShiftIN Partners is a management consulting firm focused on helping clients develop and execute
strategy programs that enable them to achieve the necessary Shift, working from withIN.
With an accumulated experience in consulting of +20 years among our Senior Team , our consultants are regularly
appointed by the Leadership Teams of Ministries, Councils, Government Departments and Private Holdings in the
Middle East, to provide advice on how to overcome challenges related to Strategy, Performance Management and
Change. ShiftIN’s professionals are bound by a shared set of values and a culture of fellowship, entrepreneurship,
trust, and respect—and an unwavering willingness to go above and beyond to ensure our clients’ success.
ShiftIN Partners is headquartered in Abu Dhabi, with offices in Dubai, Riyadh, Doha and Kuwait.
Position Your Brand as a Leader in Strategy Execution
and Performance
Position yourself as a market leader in the field of strategy, business excellence and performance management and meet top
decision makers in the discipline. Our customised sponsorship packages are designed to give your brand high value exposure and
increase your client base with targeted speaking and networking opportunities.
Opportunities open to your business include:
• Exposing your company to key strategy decision makers in Qatar
through onsite and online branding
• Demonstrating consulting and facilitation skills by leading an
interactive group or discussion session
• Showcasing your expertise by leading a hands-on interactive
workshop
• Positioning yourself as a thought leader by moderating or taking
part in a panel discussion
• Exclusive business breakfast, lunch or dinner sponsorship
• Releasing your research or reports to a targeted audience
Sponsorship Categories:
• Management Consultants
• Balanced Scorecard Software Providers
• Management Software/Solution Providers
• Business Intelligence / Market Research Consultants
• Bespoke Insight & Research
• HR Consultants
• Business Schools / Executive Education
• Systems Integrators
• Industry Benchmarking Consultants
• Innovation Consultancies
To discuss these opportunities or to tailor a
package specific to your needs, speak to
Charlie Bark-Jones on +971 (0)4 407 2608 or
email sponsorship@informa.com

9. www.strategyexecutionqatar.com
REGISTER TODAY
Go to www.strategyexecutionqatar.com
Call +971 4 335 2437
Email register-mea@informa.com
*Please note that the Forum days 24th and 25th November cannot be booked separately and count as 2 days
For terms and conditions please visit www.informa-mea.com/terms-and-conditions-for-delegates
AZ3068
CALL: +971 4 335 2483
E-MAIL: a.watts@informa.com
GROUP DISCOUNTS
AVAILABLE
LEARN PRACTICAL
TECHNIQUES FOR
STRATEGY EXECUTION
AND PERFORMANCE
Measurement
Strategy and Performance Qatar Before 13th
Sep Before 25th
Oct Final Prices
5 Days
(Entire event)
$4,899 $5,099 $5,299
4 Days
(Forum + 2 Masterclass Days)
$4,299 $4,499 $4,699
Any 3 Days
(Forum + 1 Masterclass Day)
$3,599 $3,799 $3,999
Any 2 Days
(Forum or 2 Masterclass Days)
$2,199 $2,499 $2,599
1 Day
(Any Masterclass Day)
$1,399 $1,499 $1,599
For hospitality packages hospitality@informa.com
© Copyright Informa Middle East Ltd.
N
D
strategyJC/RS
Sunday
22 November
Monday
23 November
Tuesday
24 November
Wednesday
25 November
Thursday
26 November
Pre-Forum
Masterclass A
Strategic Planning
and Performance
Management in the
Government Sector
Pre-Forum
Masterclass B
Balanced
Scorecard– from
Concept to
Implementation
Strategy Execution and
Performance Forum
Strategy Implementation, Organisational
Planning and Performance Measurement
Post-Forum
Masterclass C
The First 100 Days: Leading the
Strategic Transformation
Post-Forum
Masterclass D
Effectively using KPIs for Strategy
Alignment
o o
Post-Forum
Masterclass E
Excellence in Prioritising and
Monitoring Strategic Initiatives
Post-Forum
Masterclass F
Strategic Project Management
o o o o o
AM
PM
or
or