2. PRESENTERS
2
JERRY RIVERA
Bank Manager
RURAL BANK OF
ALAMINOS
ANGELICA MADEL
CAMBA
Internal Auditor
RURAL BANK OF
ALAMINOS
GISELLYN ENRIQUE
Technical Clerk
SUAL POWER PLANT
MA. JOSEPHINE
College Instructor
PHINMA - UNIVERSITY of
PANGASINAN
12. Forces Influencing
Organizational Behavior
12
ENVIRONMENTAL
• Economic outlook:
Domestic and Global
• Pace of Technological
Change
ORGANIZATIONAL
Goals, Objectives and
Strategies
• Roles, relative influence,
and patterns of interaction
of buying decision
participants
GROUP
Job function, past experience
and buying motives
INDIVIDUAL
14. CONCLUSION
14
The behavior shown by an organization while buying goods
or services is called organizational buying behavior. User,
influencer, buyer, decider and gatekeeper are involved in
organizational buying process. Organizational Buying
behavior is influenced by marketing stimuli and other stimuli.
Generally, these stimuli influence selection of goods or
services, selection of suppliers, buying quantity, terms of
delivery, terms of service and terms of payment.