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The	
  Force	
  Mul,plier	
  for	
  Mobile	
  Gaming	
  

Confidential. © Yodo1. All rights reserved.!
Kryptanium,	
  The	
  Force	
  Mul5plier	
  for	
  Mobile	
  Gaming	
  

Mul5ply	
  Reten5on	
  
Mul5ply	
  User	
  Interac5ons	
  
Mul5ply	
  Distribu5on	
  
Mul5ply	
  Mone5za5on	
  
Confidential. © Yodo1. All rights reserved.!
Mul5ply	
  Reten5on	
  
Instant	
  In-­‐game	
  community	
  

Share	
  screenshots	
  
and	
  achievements	
  

Get	
  Updates	
  

Ask	
  Ques5ons	
  

Find	
  Other	
  Players	
  
Share	
  Tac5cs	
  &	
  Tips	
  

Confidential. © Yodo1. All rights reserved.!
Mul5ply	
  User	
  Interac5on	
  
Turning	
  single-­‐player	
  games	
  
to	
  Mul5player	
  games	
  
Request	
  Friends	
  for	
  Help	
  

Compete	
  with	
  Friends	
  
Social	
  GiKing	
  

Invite	
  Friends	
  SNS	
  

Confidential. © Yodo1. All rights reserved.!
Mul5ply	
  Distribu5on	
  
Crea5ng	
  a	
  founda5on	
  for	
  a	
  specialized	
  Social	
  Network	
  for	
  Gamers	
  only	
  
So	
  that	
  every	
  Kryptanium-­‐Enabled	
  Game	
  
Becomes	
  a	
  Distribu,on	
  Channel	
  

Confidential. © Yodo1. All rights reserved.!
Mul5ply	
  Mone5za5on	
  

Live	
  Events	
  &	
  
Tournaments	
  

Push	
  No5fica5ons	
  
In-­‐Game	
  Promo5ons	
  

Confidential. © Yodo1. All rights reserved.!
Coming	
  Soon:	
  Friends	
  List	
  
Creates	
  A	
  Social	
  Network	
  of	
  	
  
“Friends	
  that	
  You	
  Play	
  Games	
  With”	
  

Confidential. © Yodo1. All rights reserved.!
Coming	
  Soon:	
  Social	
  GiKing	
  and	
  Leaderboard	
  

Compete,	
  Interact	
  With	
  and	
  Help:	
  
“Friends	
  that	
  You	
  Play	
  Games	
  With”	
  	
  	
  

Enables	
  Cross-­‐Game	
  Social	
  
Interac5on,	
  GiKing	
  and	
  Rewards.	
  	
  	
  
i.e.	
  	
  “Your	
  friend	
  Spencer	
  from	
  Ski	
  Safari	
  has	
  invited	
  	
  
you	
  to	
  play	
  Cavemania,	
  join	
  now	
  to	
  get	
  10	
  free	
  gems”.	
  

Confidential. © Yodo1. All rights reserved.!
Results	
  

100%	
  Adop5on	
  Rate	
  

Players	
  use	
  the	
  in-­‐game	
  community	
  1+	
  ,mes	
  per	
  game	
  session	
  

	
  
	
  
	
  

	
  
	
  

Players	
  open	
  Community	
  SDK	
  	
  

2.2	
  5mes	
  	
  
per	
  game	
  session	
  

Confidential. © Yodo1. All rights reserved.!
Results	
  

100%	
  Adop5on	
  Rate	
  

Players	
  use	
  the	
  in-­‐game	
  community	
  1+	
  ,mes	
  per	
  game	
  session	
  
	
  

11%	
  Cross	
  Promo5on	
  CTR	
  

Average	
  cross	
  promo,ons	
  click	
  through	
  rate	
  (clicks/impressions)	
  

	
  
	
  
	
  

	
  
	
  

Total	
  Clicks:	
  

192,000	
  
Average	
  CTR:	
  

11.3%	
  

Confidential. © Yodo1. All rights reserved.!
Results	
  

100%	
  Adop5on	
  Rate	
  

Players	
  use	
  the	
  in-­‐game	
  community	
  1+	
  ,mes	
  per	
  game	
  session	
  
	
  

11%	
  Cross	
  Promo5on	
  CTR	
  

Average	
  cross	
  promo,ons	
  click	
  through	
  rate	
  (clicks/impressions)	
  
	
  

High	
  Community	
  Interac5vi5es	
  
Between	
  Players	
  

	
  
	
  
	
  

	
  

5.5%	
  

User	
  Registra,on	
  Rate,	
  with	
  
36,000	
  registered	
  community	
  
users	
  
	
  
18,000	
  Discussions	
  posted	
  
8,000	
  Screenshots	
  shared	
  
	
  

Confidential. © Yodo1. All rights reserved.!
Results	
  

100%	
  Adop5on	
  Rate	
  

Players	
  use	
  the	
  in-­‐game	
  community	
  1+	
  ,mes	
  per	
  game	
  session	
  
	
  

11%	
  Cross	
  Promo5on	
  CTR	
  

Average	
  cross	
  promo,ons	
  click	
  through	
  rate	
  (clicks/impressions)	
  
	
  

High	
  Community	
  Interac5vi5es	
  
Between	
  Players	
  
	
  

Increase	
  in	
  Reten5on	
  
Average	
  7-­‐day	
  reten,on	
  Rate	
  
	
  
	
  
	
  

	
  
	
  
	
  

	
  
	
  

Increased	
  7-­‐day	
  reten,on	
  from	
  
15.36%	
  to	
  25.03%	
  

63%	
  Increases	
  

Confidential. © Yodo1. All rights reserved.!
The	
  Force	
  Mul,plier	
  for	
  Mobile	
  Gaming	
  

Confidential. © Yodo1. All rights reserved.!

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Kryptanium overview 012114

  • 1. The  Force  Mul,plier  for  Mobile  Gaming   Confidential. © Yodo1. All rights reserved.!
  • 2. Kryptanium,  The  Force  Mul5plier  for  Mobile  Gaming   Mul5ply  Reten5on   Mul5ply  User  Interac5ons   Mul5ply  Distribu5on   Mul5ply  Mone5za5on   Confidential. © Yodo1. All rights reserved.!
  • 3. Mul5ply  Reten5on   Instant  In-­‐game  community   Share  screenshots   and  achievements   Get  Updates   Ask  Ques5ons   Find  Other  Players   Share  Tac5cs  &  Tips   Confidential. © Yodo1. All rights reserved.!
  • 4. Mul5ply  User  Interac5on   Turning  single-­‐player  games   to  Mul5player  games   Request  Friends  for  Help   Compete  with  Friends   Social  GiKing   Invite  Friends  SNS   Confidential. © Yodo1. All rights reserved.!
  • 5. Mul5ply  Distribu5on   Crea5ng  a  founda5on  for  a  specialized  Social  Network  for  Gamers  only   So  that  every  Kryptanium-­‐Enabled  Game   Becomes  a  Distribu,on  Channel   Confidential. © Yodo1. All rights reserved.!
  • 6. Mul5ply  Mone5za5on   Live  Events  &   Tournaments   Push  No5fica5ons   In-­‐Game  Promo5ons   Confidential. © Yodo1. All rights reserved.!
  • 7. Coming  Soon:  Friends  List   Creates  A  Social  Network  of     “Friends  that  You  Play  Games  With”   Confidential. © Yodo1. All rights reserved.!
  • 8. Coming  Soon:  Social  GiKing  and  Leaderboard   Compete,  Interact  With  and  Help:   “Friends  that  You  Play  Games  With”       Enables  Cross-­‐Game  Social   Interac5on,  GiKing  and  Rewards.       i.e.    “Your  friend  Spencer  from  Ski  Safari  has  invited     you  to  play  Cavemania,  join  now  to  get  10  free  gems”.   Confidential. © Yodo1. All rights reserved.!
  • 9. Results   100%  Adop5on  Rate   Players  use  the  in-­‐game  community  1+  ,mes  per  game  session             Players  open  Community  SDK     2.2  5mes     per  game  session   Confidential. © Yodo1. All rights reserved.!
  • 10. Results   100%  Adop5on  Rate   Players  use  the  in-­‐game  community  1+  ,mes  per  game  session     11%  Cross  Promo5on  CTR   Average  cross  promo,ons  click  through  rate  (clicks/impressions)             Total  Clicks:   192,000   Average  CTR:   11.3%   Confidential. © Yodo1. All rights reserved.!
  • 11. Results   100%  Adop5on  Rate   Players  use  the  in-­‐game  community  1+  ,mes  per  game  session     11%  Cross  Promo5on  CTR   Average  cross  promo,ons  click  through  rate  (clicks/impressions)     High  Community  Interac5vi5es   Between  Players           5.5%   User  Registra,on  Rate,  with   36,000  registered  community   users     18,000  Discussions  posted   8,000  Screenshots  shared     Confidential. © Yodo1. All rights reserved.!
  • 12. Results   100%  Adop5on  Rate   Players  use  the  in-­‐game  community  1+  ,mes  per  game  session     11%  Cross  Promo5on  CTR   Average  cross  promo,ons  click  through  rate  (clicks/impressions)     High  Community  Interac5vi5es   Between  Players     Increase  in  Reten5on   Average  7-­‐day  reten,on  Rate                   Increased  7-­‐day  reten,on  from   15.36%  to  25.03%   63%  Increases   Confidential. © Yodo1. All rights reserved.!
  • 13. The  Force  Mul,plier  for  Mobile  Gaming   Confidential. © Yodo1. All rights reserved.!