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Disruptive Leadership with Scrum 
Life, Liberty, and the Pursuit of Happiness 
Leadership Lean Cross Functional Teams Continuous Improvement Agility Delighting the Customer Innovation Scaling Leadership 
EMC Ericsson Workday Cisco Salesforce Walmart Visa Macy’s Stubhub Symantec Adobe Intuit Twitter Paypal
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Who We Are 
Scrum Inc. is the Agile leadership company of Dr. Jeff Sutherland, co-creator of Scrum. We are based at the MIT Cambridge Innovation Center, MA. 
Chief Content Officer JJ Sutherland maintains the Scrum framework by: 
•Capturing and codifying evolving best practices (Scrum Guide) 
•Conducting original research on organizational behavior 
•Publishing (3 books) and productizing ScrumLab 
COO/CST Alex Brown helps companies achieve the full benefits of Scrum leading our comprehensive suite of support services and leadership training: 
•Adapting the methodology to an ever-expanding set of industries, processes and business challenges Training (Scrum Master, Product Owner, Agile Leadership, online courses, etc.) 
•Consulting (linking Scrum and business strategy, customizing Scrum) 
•Coaching (hands-on support to Scrum teams) 
Find out more at www.scruminc.com. 
We run our company using Scrum as the primary management framework, making us a living laboratory on the cutting edge of “Enterprise Scrum” 
Principal Hardware Engineer Joe Justice leads our hardware consulting practice: 
•Worldwide consulting at leading hardware companies 
•700-800% performance improvement in hardware development 
•Builds 100 mpg cars in his garage with help from 500 people in 32 countries
@ 
Achieving the Dream 
We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty and the pursuit of happiness. 
United States Declaration of Independence
@ 
Most People Think Work Sucks 
•55% of workers are unhappy in their job (Conference Board) 
•65% are looking for a new job (Deloitte) 
•We find paid work is ranked lower than any of the other 39 activities individuals engage in, with the exception of being sick in bed. (Center for Economic Performance)
@ 
New York Times Sunday Review Why You Hate Work By TONY SCHWARTZ and CHRISTINE PORATH MAY 30, 2014
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Few Achieve the Dream 
The best-laid schemes o' mice an' men 
Gang aft agley, 
An' lea'e us nought but grief an' pain, 
For promis'd joy! 
Robert Burns
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Twice as much sweat in half the time
@ 
Make Work Visible
@ 
General Douglas MacArthur 
Duty, Honor, Country
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Plans are Worthless, Planning is Everything!
@ 
Plans are Worthless, Planning is Everything! 
Captain Edwin Atterberry Shot Down August 1967- Wikipedia
@ 
U.S. Air Force Academy
@ 
Medical School Mentors
@ 
Cellular Architecture: Programming the Human Biocomputer
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Hardware Architecture: Built by Software
@ 
Systems Architecture: Massively Parallel
@ 
Project Architecture: 84% Failure Rate 
Death March at the Bank
@ 
Landing the Project 
YouTube: RF-4E of the Hellenic Air Force
@ 
Make Work Visible!
@ 
Continuous Improvement
@ 
The Importance of Architecture
Technical Architecture: Evolutionary Systems Design Do Least Work To Generate Maximum Effect 
Product Backlog Items 
Deployable Feature 
http://www.nasa.gov/centers/ames/news/releases/2004/antenna/video.html 
http://en.wikipedia.org/wiki/Evolved_antenna
Organizational Architecture: Three Factors 
•Conway's law 
•organizations which design systems ... are constrained to produce designs which are copies of the communication structures of these organizations 
•Brook’s Law 
•adding people to a late project makes it later 
•Drucker’s “Cuckoo Effect” 
•any foreign innovation in a corporation will stimulate the corporate immune system to create antibodies that destroy it
Fractal Organization: Optimal Team Size = 4.6 
•Scrum is a object-oriented framework 
•Refactor the organization to maximize flow 
•Small steps regularly 
•Large changes periodically
@ 
Knowledge Generation: Nonaka and Takeuchi 
Type A – Isolated cycles of work 
Type B – Overlapping work 
Type C – All at once 
NASA 
Fuji Xerox 
Honda, Toyota, 3M, … 
Scrum Project Management
Nonaka Scrum: Characteristics of Great Teams 
•Transcendent Goals 
•Autonomy 
•Cross-Fertilization
@ 
Agile Manufacturing - Beyond Lean 
•Agile competition goes beyond the Japanese marketing strategies know as lean manufacturing by permitting the customer, jointly with the vendor or provider, to determine what the product will be. 
•For agile competitors, the ability to individualize products comes at little or no increase in manufacturing cost. It does, however exact a cost: It requires major changes in organization, management philosophy, and operations.
@ 
Agile Manifesto 
“We are uncovering better ways of developing software by doing it and helping others do it.” 
Through this work we have come to value: 
Individuals and interactions over Processes and tools 
Working software product over Comprehensive documentation 
Customer collaboration over Contract negotiation 
Responding to change over Following a plan 
That is, while there is value in the items on the right, we value the items on the left more. 
www.agilemanifesto.org 
Later updated to reflect teams in any industry
@ 
F35 Delayed by Software Problems 
•$143 Billion over budget 
•At least another year late 
•The cost of the Navy's F35C grew from $273 million in 2014 to a wallet-busting $337 million by 2015.
@ 
Good Example of Conway’s Law 
World’s Best Stealth Fighter is not Made in America 
•Saab JAS 39E Gripen 
•All systems radically improved, cheaper than previous version 
•Cost $43M (80% less than F35) 
•Just won in Brazil, may beat F35 in Denmark 
•Agile development using Scrum 
Bill Sweetman, Aviation Week
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Agile Leadership 
•Sales, Marketing, Finance 
•Manufacturing 
•Technology, Software 
•Families and weddings 
•Education 
•Agriculture 
•Government 
•Space
@ 
Changing the World 
eduscrum.com 
Higher grades 
Faster learning 
More fun 
Leadership Development 
Involves handicapped 
Motivated students 
Self-discipline
@ 
Scrum is a Productivity Superweapon - It is Shockingly Efficient 
Rick Horgan, Sr. Editor, Crown Business

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Scrum: The art of doing twice the work in half the time by Jeff Sutherland - Lean IT Summit 2014

  • 1. @ Disruptive Leadership with Scrum Life, Liberty, and the Pursuit of Happiness Leadership Lean Cross Functional Teams Continuous Improvement Agility Delighting the Customer Innovation Scaling Leadership EMC Ericsson Workday Cisco Salesforce Walmart Visa Macy’s Stubhub Symantec Adobe Intuit Twitter Paypal
  • 2. @ Who We Are Scrum Inc. is the Agile leadership company of Dr. Jeff Sutherland, co-creator of Scrum. We are based at the MIT Cambridge Innovation Center, MA. Chief Content Officer JJ Sutherland maintains the Scrum framework by: •Capturing and codifying evolving best practices (Scrum Guide) •Conducting original research on organizational behavior •Publishing (3 books) and productizing ScrumLab COO/CST Alex Brown helps companies achieve the full benefits of Scrum leading our comprehensive suite of support services and leadership training: •Adapting the methodology to an ever-expanding set of industries, processes and business challenges Training (Scrum Master, Product Owner, Agile Leadership, online courses, etc.) •Consulting (linking Scrum and business strategy, customizing Scrum) •Coaching (hands-on support to Scrum teams) Find out more at www.scruminc.com. We run our company using Scrum as the primary management framework, making us a living laboratory on the cutting edge of “Enterprise Scrum” Principal Hardware Engineer Joe Justice leads our hardware consulting practice: •Worldwide consulting at leading hardware companies •700-800% performance improvement in hardware development •Builds 100 mpg cars in his garage with help from 500 people in 32 countries
  • 3. @ Achieving the Dream We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty and the pursuit of happiness. United States Declaration of Independence
  • 4. @ Most People Think Work Sucks •55% of workers are unhappy in their job (Conference Board) •65% are looking for a new job (Deloitte) •We find paid work is ranked lower than any of the other 39 activities individuals engage in, with the exception of being sick in bed. (Center for Economic Performance)
  • 5. @ New York Times Sunday Review Why You Hate Work By TONY SCHWARTZ and CHRISTINE PORATH MAY 30, 2014
  • 6. @ Few Achieve the Dream The best-laid schemes o' mice an' men Gang aft agley, An' lea'e us nought but grief an' pain, For promis'd joy! Robert Burns
  • 7. @ Twice as much sweat in half the time
  • 8. @ Make Work Visible
  • 9. @ General Douglas MacArthur Duty, Honor, Country
  • 10. @ Plans are Worthless, Planning is Everything!
  • 11. @ Plans are Worthless, Planning is Everything! Captain Edwin Atterberry Shot Down August 1967- Wikipedia
  • 12. @ U.S. Air Force Academy
  • 13. @ Medical School Mentors
  • 14. @ Cellular Architecture: Programming the Human Biocomputer
  • 15. @ Hardware Architecture: Built by Software
  • 16. @ Systems Architecture: Massively Parallel
  • 17. @ Project Architecture: 84% Failure Rate Death March at the Bank
  • 18. @ Landing the Project YouTube: RF-4E of the Hellenic Air Force
  • 19. @ Make Work Visible!
  • 21. @ The Importance of Architecture
  • 22. Technical Architecture: Evolutionary Systems Design Do Least Work To Generate Maximum Effect Product Backlog Items Deployable Feature http://www.nasa.gov/centers/ames/news/releases/2004/antenna/video.html http://en.wikipedia.org/wiki/Evolved_antenna
  • 23. Organizational Architecture: Three Factors •Conway's law •organizations which design systems ... are constrained to produce designs which are copies of the communication structures of these organizations •Brook’s Law •adding people to a late project makes it later •Drucker’s “Cuckoo Effect” •any foreign innovation in a corporation will stimulate the corporate immune system to create antibodies that destroy it
  • 24. Fractal Organization: Optimal Team Size = 4.6 •Scrum is a object-oriented framework •Refactor the organization to maximize flow •Small steps regularly •Large changes periodically
  • 25. @ Knowledge Generation: Nonaka and Takeuchi Type A – Isolated cycles of work Type B – Overlapping work Type C – All at once NASA Fuji Xerox Honda, Toyota, 3M, … Scrum Project Management
  • 26. Nonaka Scrum: Characteristics of Great Teams •Transcendent Goals •Autonomy •Cross-Fertilization
  • 27. @ Agile Manufacturing - Beyond Lean •Agile competition goes beyond the Japanese marketing strategies know as lean manufacturing by permitting the customer, jointly with the vendor or provider, to determine what the product will be. •For agile competitors, the ability to individualize products comes at little or no increase in manufacturing cost. It does, however exact a cost: It requires major changes in organization, management philosophy, and operations.
  • 28. @ Agile Manifesto “We are uncovering better ways of developing software by doing it and helping others do it.” Through this work we have come to value: Individuals and interactions over Processes and tools Working software product over Comprehensive documentation Customer collaboration over Contract negotiation Responding to change over Following a plan That is, while there is value in the items on the right, we value the items on the left more. www.agilemanifesto.org Later updated to reflect teams in any industry
  • 29. @ F35 Delayed by Software Problems •$143 Billion over budget •At least another year late •The cost of the Navy's F35C grew from $273 million in 2014 to a wallet-busting $337 million by 2015.
  • 30. @ Good Example of Conway’s Law World’s Best Stealth Fighter is not Made in America •Saab JAS 39E Gripen •All systems radically improved, cheaper than previous version •Cost $43M (80% less than F35) •Just won in Brazil, may beat F35 in Denmark •Agile development using Scrum Bill Sweetman, Aviation Week
  • 31. @ Agile Leadership •Sales, Marketing, Finance •Manufacturing •Technology, Software •Families and weddings •Education •Agriculture •Government •Space
  • 32. @ Changing the World eduscrum.com Higher grades Faster learning More fun Leadership Development Involves handicapped Motivated students Self-discipline
  • 33. @ Scrum is a Productivity Superweapon - It is Shockingly Efficient Rick Horgan, Sr. Editor, Crown Business