The 50 best companies to watch 2018

Providing Innovative Therapeutics
For Unmet Medical Needs
CANNABIS
SCIENCE:
Raymond C. Dabney
CEO, Co-founder
& President
50
BEST
COMPANIES
2018
TO WATCH
THE
MAY 2018
www.insightssuccess.com

Understanding the
Demands and Leading
the World of Business
owadays, emerging technologies and advancements in innovation are increasing consumer
Nexpectations with varying demands that result in cutting-edge products and needs attractive
pricing to overcome competition. It is important to be compatible with the current trends,
requirements, and technologies that can satisfy the customer in an innovative, credible, and ethical way.
Understanding the consumer’s real needs and problems is not so easy and fulfilling that demand in the
actual product is another challenge.
Even in the times of change when companies are offering extraordinary solutions to the society, people are
not noticing them to that extent as they deserve. The main reason behind this is that they are not just
serving as a highlighted brand, but to earn more traction, they are quickly making efforts to understand the
changing consumer demands through substantial market research and utilization of new generation
technologies such as big data. This gives birth to highly suitable products and services, which win the
customers’ hearts. This makes them an extraordinary company that outshines them from the crowd. It
apparently seems that most of the successful companies are highly flexible, innovative; customer oriented
and most importantly, they value their employees as well.
A success graph of any company is directly related to investments, talent acquisition, resource planning for
flexibility with changing demands and technologies. The best companies are always providing the best
working environment for their employees. So they can innovate and implement new ideas that can take
their products and services on the top of the consumers’ list. Today, it has been observed that many
organizations are following mergers and acquisitions as a route of success as it is playing a vital role to
become a market leader. M&A results in broader customer base with additional resources, which leads to
increased penetration of brand to a broader audience and increases the popularity and range of offerings of
the company.
Editor’s Note

We can observe that current leading business organizations are following such unique strategies that put
them apart from the crowd. In this issue of The 50 Best Companies to Watch 2018, we have listed the
best companies who are praised worldwide for transforming the entire business network to the next
level. On the Cover of the issue, we have Cannabis Science: Providing Innovative Therapeutics for
Unmet Medical Needs. Cannabis Science, Inc. is a public U.S. company specializing in the development
of cannabinoid-based medicines targeting critical ailments such as various cancers, HIV/AIDS, Post
Traumatic Stress Syndrome (PTSD), neurological disorders, chronic pain, Chronic Obstructive
Pulmonary Disease (COPD), and arthritis.
Cannabis Science’s objective is to create a vertically integrated organization, through investing in the
organic growth and development of the Company’s operational capabilities, as well as through strategic
acquisitions. Cannabis Science aims to control the development of its medicines from farm-to-bedside,
and ﬁrmly establishes the Company as a leader and recognized innovator in the market for
cannabinoid-based medicines.
Along with such interesting Cover Story, we have also enlisted various other business entities including
E.M.M.A. International Consulting Group; a global leader in management consulting services,
FINTECH Circle; focused on FinTech investing, education and enterprise innovation and Immersive
Rehab; for the VR enabled Rehab Platform that improves the strength of patients suffering from
neurological upper limb mobility limitations. We have also included NLS Pharma, Seceon, Pure
Canadian Gaming, Ink Link Marketing, Nijhawan Group, Blinkware Technology, MaxMD,
Startup Canada, Styledotme, RoomAR, InXite Health Systems, Khora VR, Leaf Healthcare, and
Wizdish ROVR for the innovatory services offered.
While going through our magazine you must not miss out the masterly written articles by our in-house
editors such as; How to Become Best of the Best, from the Editor’s Pick , Virtual Reality: Providing A
New Outlook to Business, from Virtualizing Business and Deciding factors while investing into new
technologies from Investor’s Desk. While turning pages take a note to look into the articles including,
The Shift that broke the pendulum, Is Globalization Killing or Helping Start-ups? Hunting New
Opportunities Taking the Business to the Next Level, and Is Automation Really Helping Humans?,
which are authored by the industry experts. These articles will help you understand the current business
scenario.
Hope this edition of ours will create a mark on your mind.
Suhel Mashayak

12
CANNABIS SCIENCE:
PROVIDING INNOVATIVE THERAPEUTICS
FOR UNMET MEDICAL NEEDS
COVER STORY

TECH TALK
Hunting New Opportunities Taking
the Business to the Next Level 30
FUTURE INSIGHT
Is Globalisation Killing Or Helping
Start-ups? 40
MOBILE COMPUTING
The Shift that broke the pendulum 64
AUTOMATING BUSINESS
Is Automation Really Helping Humans?
Weighing the Costs and Benets of
Automation in Our Digital World
84
ROBO TALK
Is the Automation Really
Helping Humans? 94

34
ARTICLE’S
48
56
72
82
MACHINE TALK
Are humans on the verge to
drop their jobs?
VENDOR’S DAIRY
How to Become Best of the Best
VIRTUALIZING BUSINESS
Virtual Reality: Providing a New
Outlook to Traditional Businesses
INVESTOR’S DESK
Deciding Factors While Investing Into
New Technologies
CONNECTING WORLD
The Universality of IoT Technology

E.M.M.A. International
Global Compliance at
Your Fingertips26
28
36
38
44
46
FINTECH Circle
Connecting People in the
FinTech Ecosystem
Immersive Rehab
Transforming Physical
Rehabilitation using Virtual Reality
ImmunogenX
Improving the Lives of Celiac
Patients with Passion and Science
Ink Link Marketing
A Marketing and Public
Relations Expert
Evoweb
Global Leader of
‘Digital Marketing Solutions’

Khora VR
Merging Virtual and Physical World
by Providing Innovative
VR/AR Solutions
52
54
60
62
68
70
MaxMD
A Global Trailblazer in HIT and
Interoperability Solutions
Nijhawan Group
Successfully Adding New Business
Every Five Years To The Core
Business Of Travel
NLS-1 PHARMA AG (NLS)
New Era in the ADHD Space
PURE Canadian Gaming
Making GOOD Things Happen
for Other People
Leaf Healthcare
Innovating Pressure Injury
Prevention

76
78
88
90
98
RoomAR
Empowering the
AR-commerce with
Vision and Innovation
Seceon
Empowering Enterprises & MSSPs
to Proactively Detect and Stop
Known and Unknown Threats
in Real-Time
Startup Canada
Building an Environment
for Entrepreneurial Momentum
and Success in Canada
StyleDotMe
Adorning Fashion World
with Wonders of AR Tech
Wizdish
Delivering the Treadmill
(the ROVR) that lets you
Walk in Virtual Reality

sales@insightssuccess.com
Corporate Ofces:
May, 2018
Database Management Stella Andrew
Technology Consultant David Stokes
Circulation Manager Robert, Tanaji
Research Analyst Chidiebere Moses
Mary D’Souza, Misty Thomas
Editor-in-Chief Pooja M. Bansal
Anish MillerSenior Editor
Executive Editor Crescent CU
Art & Design Director Amol Kamble
Associate Designer Mayur Koli
Visualiser David King
Senior Sales Manager Passi D.
Business Development Executives
Marketing Manager Sophie Smith
Managing Editor Suhel Mashayak
Sayli, Bhushan
Art & Picture Editor Paul Belin
Co-designer
KhannaJayant
Misty ThomasBusiness Development Manager
Sales Executives
Sophie Smith, Judy Kent, Karen Holland
SME-SMO Executives
Prashant Chevale, Uma Dhenge, Gemson, Irfan
Online Marketing Strategist
Alina Sege, Shubham Mahadik, Vaibhav K
Digital Marketing Manager Marry D’Souza
Technical Specialist Amar, Pratiksha
Technical Head Jacob Smile
Copyright © 2018 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in
any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success.
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Contributors
Vanshika, Savita, Karan

CANNABIS
SCIENCE:
Providing Innovative Therapeutics for
Unmet Medical Needs
Best
CompaniesTo Watch 2018
The
50
We have the technology,
licensing, and facilities to
develop different modules
and delivery systems for
medical cannabis targeting
different critical ailments
COVER
STORY

Raymond C. Dabney
CEO, Co-founder & President

annabis Science, Inc. is a public U.S. company
Cspecializing in the research and development of
cannabinoid-based medicines targeting critical
ailments, such as various cancers, HIV/AIDS, Post
Traumatic Stress Syndrome (PTSD), neurological disorders,
chronic pain, Chronic Obstructive Pulmonary Disease
(COPD), and arthritis.
A Vertically Integrated Company
Cannabis Science’s objective is to create a vertically
integrated organization, through investing in the organic
growth and development of the Company’s operational
capabilities, as well as through strategic acquisitions.
Cannabis Science aims to control the development of its
medicines from farm-to-bedside, and firmly establish the
Company as a leader and recognized innovator in the
market for cannabinoid-based medicines.
A Leader in Research and Product Development
Cannabis Science’s primary objective is to research and
develop U.S. Food and Drug Administration
(FDA)-approved, cannabinoid-based medicine to fight a
number of targeted critical ailments. To help accomplish
this, Cannabis Science recently launched the Cannabis
Science Global Consortium as a framework and platform to
cooperate and collaborate with stakeholders worldwide. The
Cannabis Science Global Consortium links universities,
foundations, corporations, and individuals to share research,
ideas, and other relevant information, as well as to
implement a cutting-edge research program to develop
medicines and delivery mechanisms from bench-to-bedside.
The Global Consortium also enables the Company to more
strategically coordinate its initiatives, including those
focused on education, job creation, and skills training.
Cannabis Science is aggressively expanding the Company’s
network of research centers. Negotiations are ongoing with
several academic institutions in the United States and
internationally to establish new, collaborative research
agreements. These contracts will focus on several
indications, and are expected to expand the research funded
and directed by the Company. In addition, Cannabis
Science will develop multi-center, clinical trial networks
with cannabinoid drug development.
“Cannabis Science currently has several research programs
underway that have produced promising, initial results that
are critical in the Company’s early phase cancer drug
development plan,” stated Mr. Raymond C. Dabney,
Cannabis Science’s President, Chief Executive Officer
(CEO), and Co-founder. Based on the Company’s progress
to date, Cannabis Science expects to conclude pre-clinical
work on a few cannabinoids over the next several months,
and begin clinical trials in 2018.
There are three primary elements in Cannabis Science’s
drug development program:
· Defining the effectiveness and specificity of
cannabinoids being tested;
· Identifying and testing drug delivery mechanisms; and
· Testing and evaluating the impact of co-interventions,
and the application of additional diagnostic and/or
therapeutic procedures to participants in randomized
controlled trials.
The Company’s initial results point to the importance of
drug delivery systems and the impact of co-interventions.

The initial results of Cannabis Science’s research were
published in September 2017. The Company’s
peer-reviewed article in Frontiers in Oncology,
“Nanoparticle Drones to Target Lung Cancer with
Radiosensitizers and Cannabinoids”, has been viewed
more than 11,000 times, and has more views than 96% of
all Frontiers’ articles.
“This strong – and increasing – level of interest by our
colleagues validates the importance of our research,” stated
Mr. Dabney. “We believe that our Company, along with
our collaborators, are helping to better understand the
science as it pertains to the use of cannabinoids in cancer
therapeutics and novel ways of drug delivery and targeting.
In so doing, we expect to develop medicines that can
positively impact so many patients in the U.S. and
worldwide.”
Cannabis Science’s second article, “Enhancing the
Therapeutic Efficacy of Cancer Treatment with
Cannabinoids”, was published in Frontiers in Oncology on
April 24, 2017.
Engaging Patients and Stakeholders
Cannabis Science recognizes that the success of its
business is fully-dependent on the Company meeting the
needs of its customers through the development of
high-quality and cost-effective cannabinoid-based
medicines. In order to engage with the Company’s
customers, as well as all stakeholders, Cannabis Science
has launched a new online platform, iCannabinoid, and has
plans to open a number of pharmacies and medical centers
in California, initially, and ultimately throughout the
United States. This approach will enable the Company to
engage and interact with its customers and stakeholders, in
a variety of manners, to ensure Cannabis Science
understands the needs of its customers and provides
platforms for the exchange of ideas related to the medical
marijuana industry.
Cannabis Science’s Online
Platform – iCannabinoid
Cannabis Science has
completed a successful beta
launch of iCannabinoid, the
Company’s state-of-the-art,
social media and educational
website. iCannabinoid is designed to serve as an
information center, resource hub, and support group for all
seeking alternative cannabinoid treatments including
patients, advocates, doctors, researchers, parents, lawyers,
growers, journalists, government, private-sector leaders,
community organizers, and others.
iCannabinoid Members can educate and inspire each other
24/7 with the ability to track and share their personal
experiences of cannabinoid treatments through action
groups, chats, blogs, photos, and videos. iCannabinoid
provides opportunities for medical practitioners to directly
interact with and help patients. Personal My Health
Modules are also available for Members to track and set
health goals. iCannabinoid involves the community
through the Ambassador Program which allows passionate,
qualified volunteers to help spread the word and assist
individuals in their areas of expertise. iCannabinoid also
provides overall support information such as the science of
cannabinoids, critical ailment definitions, supplementary
treatments available, marijuana laws and regulations, and
relevant research studies. This platform empowers patients
to educate themselves through sharing information about
the potential benefits of using cannabinoids as a
complementary therapy. For more information on
iCannabinoid, please visit http://icannabinoid.com/.
Cannabis
Science Medical
Centers
As an important
component of Cannabis Science’s strategy to engage
patients and stakeholders directly, the Company has plans
to open a number of medical centers initially in California.
Cannabis Science successfully completed the soft opening
of its first CBIS Medical Center on 4/20. The CBIS
Medical Center is located at 14006 Ventura Boulevard,
Sherman Oaks, California 91423, and is the first of several
locations that Cannabis Science plans to open throughout
California in the coming months and years.
The new CBIS Medical Center location
in Sherman Oaks, CA

The opening of the first CBIS Medical Center location is an important part of Cannabis Science s growth strategy. CBIS’
Medical Center locations will showcase Cannabis Science brands of high-quality cannabinoid and cannabis-based products
and accessories for patients, doctors, and the consuming public. These products will range from pills, creams, extracts,
sprays, tinctures, edibles, balms, patches, oils, raw products, and merchandise. The locations will also showcase other brands
as well, in order to provide the widest possible selection of products for the Company s patient community.’
The Cannabis Science Medical Centers, will include full laboratory facilities, patient intake, and doctor and nurse clinics.
Cannabis Science will explore opportunities to provide U.S. federal government-approved Emergency Medical Services,
leveraging the Company s eligibility to receive federal government contracts and grants. Cannabis Science is one of the few’
companies in its industry to be registered in the federal government s System for Award Management (SAM), and to have’
received a Commercial and Government Entity (CAGE) Code from the Department of Defense s (DoD) Defense Logistics’
Agency (DLA) CAGE Program Office. Cannabis Science is registered in SAM to provide services primarily in three
areas – Research and Development in Biotechnology, Medical Laboratories, and Emergency and Other Relief Services.
“Cannabis Science is currently exploring a number of Federal government contracts and grant opportunities, individually and
with its collaborators, with institutions such as the National Institutes of Health (NIH), institutes within NIH, such as the
National Institute on Drug Abuse (NIDA), and others,” stated Mr. Dabney. “I believe we have a significant role to play, as a
private-sector stakeholder, as well as a company that can support federally-funded contracts and grant opportunities as an
experienced contractor.”
Corporate Social Responsibility
Cannabis Science believes in Corporate Social Responsibility (CSR) and that companies should have an obligation to
positively impact the communities in which they operate – this includes investment in infrastructure, job creation, and skills
training. In the area of CSR, the Company leads by example. Cannabis Science has launched its Economic Development
Initiative (EDI) to provide general structure for how the Company operates in the communities where it has established
business activities. Through its EDI, Cannabis Science develops and implements specific initiatives to meet the needs of each
community, as identified through consultation with members of the community.
For example, in partnership with Free Spirit Organics Native American Corporation (FSO NAC), Cannabis Science has
developed an economic development plan in San Joaquin County, California, where the aim is to provide education and skills
training for community residents in science, agriculture, and pharmaceutics that will help create jobs and improve overall
economic conditions in Stockton County. Part of this joint development plan includes the planting and harvesting of 250
acres of industrial hemp, and establishing the American States University (ASU) to provide students with a unique hybrid of
online, in class, and field education. Through its educational partners – ASU, American Heritage University School of Law
(AHUSOL), and Raymond C. Dabney University (RCDU) – Cannabis Science creates opportunities for students for
experiential learning of cannabinoids, focusing on the research and development of all-natural pharmaceutical drugs for
target ailments.
Drone shot of the land for the American States University 2017, 250-Acre Native American
CBIS & FSO NAC Eceonomic Development Plan

American States
University
American States
University offers
thirty-seven
state-approved post
secondary educational
programs in the
Departments of
Agriculture, Arts, Business, Certified Professional, and
Technology in a unique hybrid structure of online, in class,
and in field education. Its primary purpose is to provide
professional training in agricultural hemp research and
development for pharmaceutical drugs targeting critical
ailments such as Cancer, Epilepsy, Chronic Pain,
Parkinson’s Disease, Arthritis, PTSD, HIV/AIDs and other
industries such as Alternate Biofuels, Construction,
Clothing and Automobile Materials, business
administration, and other numerous certifications. The
University aims to provide affordable quality education to
its students so as to achieve their career goals and excel in
their chosen professions. A sample curriculum for the
Alternative Medicine Hemp 101 Program includes;
Regulatory Compliance, Company Creation, Company
Structure, Department Management, Team, Management,
Planting and Harvest, Formulation Creation,
Manufacturing, Wholesale, Distribution, Observational
Studies, Retail, Sales, and Marketing.
Documentary
Cannabis Science is also filming a three-part documentary
on the agricultural farm where the industrial hemp is grown.
The docu-series will shed a light on the science, technology,
and research that the company utilizes to develop novel
cannabinoid-based medications to offer a better
understanding of what Cannabis Science means, what the
Company does, and the driving forces behind the Company.
Cannabis Science hopes to raise public awareness about the
medical benefits of medical marijuana and ultimately shape
current governmental legislation to better reflect the needs
and demands of modern society. Additionally, the Company
is producing 30-60 second advertisements to be broadcasted
on television.
African Initiative
As part of the Company’s global CSR initiative, Cannabis
Science has created an African Initiative with the goal of
helping to accelerate economic development throughout
Africa, with a focus on educational and job-creation
initiatives. In implementing its work in Africa, Cannabis
Science collaborates closely with the Constituency for
Africa (CFA). For over 26 years, CFA has established itself
as one of the leading, non-partisan organizations focused on
educating and mobilizing the American public and the
African Diaspora in the U.S. on U.S.-Africa policy. As a
result, CFA has helped to increase the level of cooperation
and coordination among a broad-based coalition of
individuals and organizations committed to the progress,
development, and empowerment of Africa and African
people worldwide. Mr. Dabney is a Member of CFA’s
Board of Directors, and a Co-chair of CFA’s African
Healthcare Infrastructure Committee. Key objectives of
Cannabis Science’s African Initiative include:
Agriculture & Drug Development: Cannabis Science plans
to establish viable operations throughout Africa inclusive of
growing operations, research and drug development,
multi-center clinical trials, manufacturing and sales.
Cannabis Science intends to supply the African market with
cannabinoid-based medicines to treat a number of
indications, as well as to export medicines from Africa to
other markets worldwide.
Drone shot of the land for the American States University 2017, 250-Acre Native American
CBIS & FSO NAC Eceonomic Development Plan

Healthcare Infrastructure: The Company will help
establish hospitals, health centers, and related educational
facilities, to also include drug development.
Food Safety: Cannabis Science operates from the farm to
the table. In that light, food security begins with sound
agricultural practices that produce sufficient food for
consumption and that are designed to reduce poverty. Water
management and safety, food preservation and safety are
additional core components of sound agriculture and food
policy. Environmental factors are important risk factors for
infectious disease epidemics. Cannabis Science also
believes that rigorous waste management and sanitation are
vital epidemic control mechanisms.
Political Environment: The Company recognizes the need
to impact policy, regulatory, and jurisdictional contexts that
outline public healthcare; as well as agricultural,
educational and training contexts that in turn define the
health and economic well-being of all communities.
Education and Job Creation: At the heart of job creation is
education and training. Sustainable models of education and
training are associated with important areas of
development, including industrial sectors such as drug
development/treatments, agriculture/food safety,
communications, investments, and engaging political
environments.
Technology and Communication: Satellite, Internet,
mechanical device development, and cellphone
infrastructure are all important components of healthcare,
educational, and economic development. In addition,
dynamic media exposure defines how communities perceive
themselves and respond to their problems.
Architect Behind Cannabis Science
Raymond C. Dabney is the President, CEO, and
Co-Founder of Cannabis Science. With more than 25 years
of experience in corporate finance, sales, and management
under his belt, Mr. Dabney is equipped with a niche market
experience that is crucial in realizing the company’s full
potential. He has formed extensive international
relationships with several leaders in science and public
service that contributes to company growth and prosperity.
His insight to public and private venture capital, early stage
equity, debt financing and regulatory compliance is crucial
for growing companies in the U.S., Canada, Europe and
South Africa. Mr. Dabney has received the 2018 Harvard
GHC Industry Leader award in recognition of his impactful
efforts, bold vision, and ground-breaking collaborations
with African country institutions. As a member of the
Constituency for Africa’s (CFA) Board of Directors, Mr.
Raymond is passionate about improving the healthcare
infrastructure throughout Africa. Having visited South
Africa and Namibia in 2016 for the first time, he sees the
opportunity for Cannabis Science to engage with key
African stakeholders in government, academia, and civil
society to accelerate the company’s African
drug-development initiative, EDI, and build on research
collaborations.
Cannabis Science s Team, led by Mr. Raymond C. Dabney (3rd from right) visits Windhoek, Namibia in 2016.’

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Ink Link Marketing
inklinkmarketing.com
Ink Link Marketing is a full-service marketing and PR agency
that specializes in the hospitality and franchising space.
Kim Miller
Founder & President
Innovus Pharmaceuticals
innovuspharma.com
Innovus Pharma offers over-the-counter consumer goods and
speciality pharmaceutical company that deals in the
commercialization, licensing, and development of safe,
effective non-prescription medicine and consumer care
products.
Randy Berholtz,
Executive Vice
President
InXite Health Systems
inxitehealth.com
InXite Health Systems is focused on providing services to
improve health.
James Paat
CEO
Juno Biomedical
junobiomedical.com
Juno Biomedical Inc. is a biomedical company which is into
developing latest technology devices for patients with
neurological damages as an in-home treatment option.
Trisha Pfluger
CEO & President
KD Diamonds
kd-diamonds.com
K&D is a leading and highly reputed manufacturer and
supplier of diamonds located in New York City in the heart of
the Diamond District.
Kirsten Drew Woolf
CEO
Khora VR
khora-vr.com
Khora is the world’s first virtual reality shop, a leading virtual
reality and augmented reality service provider. They are one of
the most experienced VR/AR content producers in Northern
Europe and are pioneers of introducing VR/AR technology to
Danish people and businesses.
Simon Lajboschitz
Co-founder & CEO,
Peter Fisher
Co-founder & CTO
KLJ Solutions
kljeng.com
KLJ Solutions is an innovative engineering company which
specializes in sectors such as aviation, environmental, funding
resources, land development, oil & gas, power and public
works. It is working with an aim to build sustainable
communities across the nation.
Emily Johnson
Vice President of
Corporate Communication
& Branding
Leaf Healthcare
leafhealthcare.com
Leaf Healthcare designs and develops wireless patient
monitoring solutions for healthcare providers to improve
patient safety and clinical outcomes.
Barrett Larson
Co-founder & CEO
Massachusetts League of
Community Health Centers
massleague.org
A non-profit organization focused on promoting population
health equity.
Kathryn Magnoli
Chief of Staff
MaxMD
max.md
MaxMD is a company which provides secure healthcare
information technology and interoperability solutions.
Scott Finlay
Founder & CEO
Best
The
5050
The

Mumsnet
mumsnet.com
Mumsnet is a UK based website especially for parents. It is
one of the biggest discussion forums where people from
different strata share advice and information on parenting and
many other topics.
Justine Roberts
Founder & CEO
Natalie’s Orchid Island
Juice Company
orchidislandjuice.com
Natalie’s Orchid Island is an American fruit juice brand and the
chief marque of the Orchid Island Juice Company. The
company’s produces, fresh and natural juices which can be
found in 30 states and 24 countries.
Marygrace Sexton
Founder & CEO
Nijhawan Group
nijhawangroup.com
Nijhawan Group is one of the leading travel conglomerates
with over 45 years of experience in India and has vastly
diversiﬁed entities within the Travel Industry.
Arjun Nijhawan
Executive Director
NLS Pharma
nls-pharma.com
NLS Pharma is a privately owned, Swiss-based clinical-stage
drug development company.
Alex Zwyer
Co-founder & CEO
PIZA Industrial
Supplies Co
piza-is.com
A globaly renowed company, PIZA Industrial Supplies offers
its advocay to other companies in improving their business.
Ghada Darwish
Managing Director
Proceed Innovative
proceedinnovative.com
Proceed Innovative is a Internet marketing agency that offers
expert SEM and SEO services to a wide range of businesses to
extend the brand awareness and drive higher sales.
Jasmine Panayotov
Managing Partner
Pure Canadian Gaming
purecanadiangaming.com
Pure Canadian Gaming is the largest and longest operating
casino organization in the province of Alberta, Canada.
George Goldhoff
President & CEO
Responsible Cyber
responsible-cyber.com
Responsible Cyber is a gloabally leading Cyber Security
advisory, training, and awareness company.
Magda Chelly
Founder &
Managing Director
RoomAR
roomar.de
The RoomAR mobile app makes it possible to increase online
sales through an innovative and contemporary touchpoint for
the end customer.
Naimah Schütter
CEO
Salt Recruitment
welovesalt.com
Salt Recruitment is a global, award-winning digital recruitment
agency specialising in the Creative, Marketing, Sales and
Technology sectors.
Shaun Barratt
Director
Best
The
5050
The

Seceon
seceon.com
Seceon is a cybersecurity solution company that designs and
develops data center and cloud security platform to stop cyber
attacks and breaches.
Chandra Pandey
Founder & CEO
Seedstars World
seedstarsworld.com
Seedstars World promotes, connects and invests in emerging
market startups through its exclusive startup competition in over
60+ countries.
Alisée de Tonnac
CEO & Co-founder
Skai Blue Media
skaibluemedia.com
Skai Blue Media is a public relations agency based in New
York and Philadelphia which specializes in businesses grow
their clientele base across various domains.
Rakia Reynolds
Founder & CEO
Soul Tree Wine
ignisis.co.uk
Soul Tree is a rapidly growing award winning international
wine brand based in UK with a growing global footprint.
Alok Mathur
Co-founder & Director
Sprint
sprint.com
An US based telecommunication company providing inertent
and wireless services.
Ismat Aziz
Chief Human
Resource Ofﬁcer
Startup Canada
startupcan.ca
Startup Canada connects entrepreneurs to the support they
need to start and scale companies to build communities and to
grow the economy.
Victoria Lennox
Co-founder
StyleDotMe
styledotme.com
StyleDotMe is a personalized fashion community that offers
virtual try-on facility and instant fashion advice.
Meghna Saraogi
CEO & Founder
Swedish Algae Factory
swedishalgaefactory.com
Swedish Algae Factory is company specilized in developing
waste water treatment systems based out of algae.
Soﬁe
Co-founder & CEO
Verseone
verseone.com
VerseOne Group is a technology integrated digital service
provider which provides digital solutions to healthcare,
housing and other business sectors.
Alan Neilson
Founder
Wizdish ROVR
wizdish.com
Wizdish makes a walking/running simulation platform (the
ROVR) allowing a person to move freely and intuitively in
virtual reality (VR) presented to them by head-mounted
displays.
Julian Williams
Founder & CTO
Best
The
5050
The

E.M.M.A. International Consulting Group,
Inc. is a global leader in management consulting
services, with headquarters in Farmington Hills,
MI, as well as offices in FL & PA. The company focuses
on quality, regulatory, and compliance services for the
Biotechnology, Pharmaceuticals, and Medical Device
industries.
The life sciences industry is journeying toward
innovative technologies like 3D printing. What was once
science fiction, isn’t fiction anymore. There are now
more efforts made in preparedness. The patient-centric
culture is also evolving. E.M.M.A. International
E.M.M.A. INTERNATIONAL
Global Compliance at Your Fingertips
Carmine Jabri, Co-founder, President & CEO
Best
The
5050
The
contributes to improvement by remaining involved with
organizations on the national front such as MDMA
(Medical Device Manufacturers Association).
E.M.M.A. International Consulting Group provides a
wide array of specialized services, backed by extensive
knowledge and industry experience. E.M.M.A.
International Associates are innovative and focused on
addressing your needs. They do not merely render
advice, outsource their talent, or provide “cookie cutter”
solutions, as many consulting firms tend to practice.
They do not “leave you hanging” with a process or
system that is foreign to your organization and ultimately
becomes unworkable. Their mission is to provide
significant value to your operations and leave you
completely satisfied that your expectations were fulfilled.
E.M.M.A. International Associates work within your
corporate culture and alongside your employees to do the
“heavy lifting” required to make improvements
meaningful and permanent.
The Driving Force of E.M.M.A. International
As Co-founder of E.M.M.A. International, Dr. Carmine
Jabri, serves as E.M.M.A. International’s President and
CEO. Dr. Jabri is an experienced Healthcare and Quality
Assurance professional with more than twenty years of
experience implementing, improving and directing
Quality Management Systems and Healthcare
Operations.
His career includes expertise in the Pharmaceuticals and
Medical Device industries. Dr. Jabri’s extensive
knowledge of regulations and guidelines, coupled with
his training and facilitation skills, help him lead the team
| MAY 201826

Enterprise Quality Management
through ‘QualiPro’
In North America, E.M.M.A.
International is the exclusive
provider of QualiPro, an enterprise
quality management software that is
an end-to-end system that ensures
compliance with global standards
and regulations. QualiPro is offered
by E.M.M.A. International through a
partnership with Saphir Consult.
Future Roadmap for E.M.M.A.
International
It can be expected that in the near
future E.M.M.A. International will
become an innovative pioneer in the
Life Sciences industry. E.M.M.A.
International wants to become a think
tank in the Life Sciences’ innovative
technology space, and further nurture
their strategic partnerships and
alliances toward shared goals.
Ultimately, affecting change on a
global level is a goal.
firms in the Life Sciences industry.
Their regulatory affairs services
include both pre-approval and
post-approval activities.
ISO Certifications: E.M.M.A.
International provides the consulting
support needed to implement the
desired QMS and to attain
certifications through 3rd party
registrars. They have the in-house
expertise in ISO 9001, ISO 17025,
ISO 13485, ISO 14971, OHSAS
18001, ISO 14001, IATF 16949, ISO
15189, and ISO 22000.
Regulatory Reviews: E.M.M.A.
International offers a unique service
to clients who would like an expert to
review their regulatory needs and
provide a foundational roadmap for
their next steps.
of E.M.M.A. International to help
organizations improve their quality
management systems, reduce costs,
reduce errors, and comply with
federal, state, and international
standards and regulations. Dr. Jabri is
an internationally sought-after
quality systems expert.
The team of E.M.M.A. International
wanted to create a company that
provided a true management
consulting experience for the Life
Sciences industry.
E.M.M.A. International’s Services
FDA Compliance: Keeping up with
the constantly changing regulatory
world is a daunting task. As the
nation’s leading firm in FDA
compliance matters, E.M.M.A.
International helps Life Science
companies with 483 responses,
Warning Letter responses,
Remediation strategies, Labelling
and website reviews, Audits and gap
analyses, Mock FDA inspections,
and Regulatory submissions.
Quality Systems: E.M.M.A.
International specializes in
designing, building and
implementing quality systems for
organizations of all sizes across the
Life Sciences industry. They have
expertise with U.S. & international
regulatory requirements, as well as a
multitude of ISO standards.
Regulatory Affairs: E.M.M.A.
International’s focus is to accelerate
the regulatory approval process for
Our Motto is
to Provide
a True
Management
Consulting
Experience
for the Life
Sciences industry
‘‘
‘‘
MAY 2018 | 27

The world is witnessing a new break in
technology with every passing second. This
world, which is now mainly dominated by
technology, has changed drastically since last decade
making the virtual world smarter than ever. AR and VR
is no longer the future. The current world lives by it.
These technologies have disrupted every aspect of
human life. However, a major turn of things happened
when these technologies entered the world of business.
Resulting in a huge transformation in every phase of the
business, many companies are already ahead in the race.
However, one thing to be noted is the one who adapts to
these changes will always lead.
EVOWEB
Global Leader of
‘Digital Marketing Solutions’
Best
The
5050
The
Leveraging the pervasive power of the cutting-edge
technologies like AR and VR, Evoweb, a company
based out in Malaysia is reforming the world of digital
marketing solutions and aiding bigger corporates with
their marketing strategies. Seeking global visibility for
its innovatory ideas, Evoweb is a group of designers
galvanized by technologies like AR, VR, MR (Mixed
Reality) and other technologies that are being introduced
in market.
The tech-savvy Brand Designer
Entrepreneurs are those set of people who have very less
time to waste. While they are busy running a business,
Jesslyn Goh, Managing & Marketing Director Kenny Lim, Technical Director
| MAY 201828

Evoweb was also a part of a
campaign, spreading awareness on
safe driving and avoiding drunk
driving. Carlsberg Malaysia, a
brewer company based out of
Malaysia had organized a campaign
titled as Oktoberfest. Envisioned to
spread awareness among people
about the disadvantages of drunk
driving, Evoweb and its team had
created the interactive Kinect content
which was one of the reasons for the
success of this campaign.
The multimedia content is designed
in such a manner that it attracts
clients’ customers and helps in
achieving a bigger goal; the global
visibility of the brand name. These
multimedia content also has added
advantages values which includes
greater user experience with more
fun, brand awareness of corporates,
interactive with corporate to gain
more data and etc. Having over a
decade of experience in this realm,
Evoweb is one of the trusted partners
in marketing. The other extended
advantages that the company offers
include the customization of websites
and mobile apps services. However,
the prime goal of the company is to
develop applications that are targeted
to generate more revenue and to
attract the right customers in right
time.
unique and creative multimedia
solutions.
Marketing is the trickiest part in any
business. There is no denying to the
fact that marketing is the heart of any
business. With the advent of digital
marketing, marketing has taken a big
turn. The developers at Evoweb
being best at this take advantage of
technologies such as AR, VR, and
other technologies and have mastered
in delivering interactive contents for
any corporates’.
The ultimate success for any service
provider is the satisﬁced clients.
Evoweb, proud of its services has
few happy clients in its roster. One of
its successful implementation was
with, Energizer Malaysia. Evoweb
had taken it on itself to brand its
client’s road show. Powered with VR
the contents for this event were great
success.
leave it on the group of marketers at
Evoweb to imprint your business in
the market. The expert team of
Evoweb offers ranging services to
help its clients with their business.
Evoweb, a leading multimedia
company acts as an extension to the
business and aids its clients in
contents development powered by
the cutting-edge technologies like
AR and VR. The company also offers
its brilliant advocacy in creating
AR/VR content for corporates events
or CSR or more activities.
Customerization websites, app
developments are also one of the
services Evoweb provides.
Primarily focused to globalize
clients’ business, Evoweb always
keeps itself updated with the trends
in market and the new developments
in technology in order to help its
clients with the best it can provide.
The creative minds at Evoweb are
led by a two dynamic leaders, Kenny
Lim, Jesslyn Goh, Jesslyn Goh, the
Managing and Marketing Director
brings with her a vast experience in
the ﬁeld of marketing and leadership.
Kenny Lim, who serves as the
Technical Director has been playing
a major role in the success of the
company.
The Immersive Services Offered
Evoweb proudly presents its team of
creative designers. With an
experience of more than eight years
the team solely aims to elevate its
clients’ business marketing abilities.
The team of experts works to deliver
Globalize
your business
with Evoweb
‘‘‘‘
MAY 2018 | 29

About the Author
Fatima Al Shirawi, Founder of The
Gracious F is the leading Color
Consultant in the Middle East who
has been collaborating with
International luxury brands through
the years.
As an educator, she works with
Government and Corporate
Entities and Educational Institutes
on delivering the Science of Colour
to learners in their elds of
expertise.
Fatima Al Shirawi
Founder
| MAY 201830

OPPORTUNITIES
LEVEL
aunching a niche business concept in a competitive environment requires a mindset that
Lconstantly looks for new challenges to explore new ventures and set precedents. I launched a
fully-ﬂedged color consultancy business in the Middle East a decade ago at a time when the
region was just establishing itself as an international hub for arts and creativity.
Many perceive color consultancy as a business that assesses individuals’ color proﬁles hence its
association with fashion and styling. In an age where knowledge is the core driver of creativity and
versatility, I have transformed the perception of this individual-centric business to a business that
services key sectors that involve human interaction.
The science of color psychology is accurate to the extent that it can be used to achieve sales targets for
any business. International brands have always been ahead of the game in using innovative methods to
HuntingNewTakingThe
BusinessToTheNext
MAY 2018 | 31
TECH TALK

drive their sales. With the Middle East being a key market
for growth, I worked with these brands by utilizing the
science and psychology of color to enhance the shopping
experience for their target clients. From engineering the
store interiors and visual merchandise to the actual selection
of goods that appeal to the sophisticated buyer meanwhile
standing out in a competitive landscape. Time after time the
science of color did not fail our expectations.
Another important element of success is collaborating with
businesses operating in different sectors. Social Media
channels have made it simpler to keep up with trends which
paves the way for successful collaborations to tap into new
markets and challenge business’s creativity. The
collaboration of businesses from different sectors has
become increasingly common in this day and age, as they
all aim to innovate a new experience for their customers.
Local and regional businesses are challenged to outperform
as they are constantly compared to their international
counterparts on social media channels and online media
platforms.
The key benefit of research and keeping up with trends is
understanding the challenges that businesses face, which
creates the opportunity to collaborate successfully. A good
example of a cross-sector collaboration would be aligning
my color consultancy business with the F&B sector, which
has witnessed growth in recent years, where customers are
always on the lookout for the next new dining experience.
Utilizing color psychology of human behavior and people’s
perception of colors was the core success factor behind
such collaboration. Where the fine dining restaurant set a
precedent in designing a customized menu incorporating
the flavors and colors that best suit Middle Eastern diners
meanwhile maintaining its French cuisine offering. Diners
enjoyed the experiences that activated their senses whilst
they were briefed on the psychology of color and flavors
behind every course of their dinner. Thanks to the Color
Affects theory, they left with satisfied taste buds and
inquisitive thoughts of the color groups they belonged to.
Sharing knowledge is the key to growth. With over a
decade of know-how and expertise in the evolving
landscape in the Middle East and having worked alongside
regional and international entities, it was time to share the
know-how with young minds. The Academic sector is one
of the key sectors that interacts with young minds and
exports knowledge. It is therefore extremely important to
me to work with academic institutions by training young
students from both arts and business realms on
understanding the impact of color psychology and the
importance of implementing it in their areas of
specialization, with the aim of growing their skill sets and
improving their career prospects.
Taking the business to the next level means exploring new
sectors that you can work alongside with and understanding
the challenges of the ever-evolving business landscape.
Confidence in your business and its offering makes that
possible. It is important to highlight that deep knowledge of
the new sector you plan on working with, creates a better
opportunity and transforms collaborations to partnerships.
Creativity remains the core challenge to businesses across
sectors. It is important to understand the psychology of the
consumer and color psychology is one of the methods used
to decipher consumer behavior. Commitment to your
business and business counterparts is the key to sustainable
success. It is important to bear in mind that along with the
high risk comes rewards which is what sets your business
apart from its competitors, by emerging as a key player in
the market.
Color consultancy remains a niche business, yet it was
eminent to hunt for opportunities that capitalize on such a
science in an age where our eyes are busy with our portable
devices and our minds are constantly distracted. Versatility,
adaptability and venturing into new business areas has
transformed the perception of my business from one that is
associated with fashion and arts to a business consultancy
that comprehends customer psychology, visual
merchandize, and engineers interior designs of homes and
stores.
| MAY 201832

he coming years will spectate a time
Twhen the entire work place would look
different. Half of the world has already
been infused by Artificial Intelligence. In this
technology driven life, people seldom have time
to waste. Today there is an alternate to every
problem that linger humans. Let it be about
automated or smart cars being used to move
around, or taking help of “Siri” ‒ the personal
assistant to help with directions, make a call or for
any kind of service. The auto generated texts that
is received from banks, Facebook wishing
birthdays, reminders or events set in calendars,
email filtering spam messages are all performed
through automation. Thus, AI has its influence in
every aspect of one’s life.
The world today is moving in a swift manner and
there is a shift at how we live, move and
communicate. Time seems to be barrier here as
everyone is in rush to adapt to the changes. As
humans, communicating to another being is very
important. There are automatic secretaries that
help in arranging such gatherings with all the
necessary information. Everything out in the
world is just at finger tips away. Scheduling
meetings, ordering grocery, making dinner plans,
ordering food at work or at home anything is
possible. Technology has opened up infinite
opportunities and the growth of technology in
such a small span of time is commendable. How
much easier can life be with the help of these
technologies? The answer lies in future.
Considering the changes that have occurred in
past few years, it can be assured that AI is
growing and the scopes are infinite.
Robots to live midst us
The alluring thing about humans is that they are
always looking for something new and they strive
ARE
HUMANSON THE
VERGETO DROP THEIR
JOBS?
| MAY 201834

to make their lives easier. It doesn’t need a genius to know
that the drastic change in every ones lives and the
implementation of AI is the outcome of human thinking and
hence it won’t be startling if robots would actually live
amongst humans. If such a thing happens then the work
load on humans would be reduced to minimal. Is that a
good thing or bad? However from the outside this new
world that would emerge seems like effortless. Most of the
hazardous tasks like defusing a bomb, working at coal
mine, using heavy and dangerous machines and even at war
field would become less of a nightmare. Among other
things AI is playing a major role in business and other work
fields
which give a
possibility of robots
replacing workers in
the market.
As a coin has two sides, this
initiation could have drawbacks,
but there is brighter side too. If
workers are being replaced with robots
then there would be higher productivity and
lesser time consumption. There would be a
change in the graph of economic growth too. For
example automated surveillance can be a boon to the
entire mankind. Improved machine tools like 360 degree
video cameras, sensors that can cover all kinds of images
that pass by will bring a massive change. It might even put
the jobs of security guards at question but this change will
be a turning point. It can reduce the risks of thefts
and other incidents.
There is another masterpiece of AI that can be
called as the game changer. AI robots are replacing
receptionists. Handing multiple clients can be tiring
and can at times even create confusions and thus
replacing humans with robots is both impressive
and time saving. Imagine how it would feel like
when you are entering a museum and you are
welcomed by a robot who gives you a quick,
precise and clear tour of all the things in that
museum. How wonderful is that? Robots can even
be replaced by workers at factory. This brilliant step
has lots of advantages. Workers at coal mine sites or
any such mineral sites are always prone to danger,
the replacement of humans by robots can reduce
this risk and also it will be helpful in increasing
productivity. Similarly AI robots can take over
works of a driver, data analyst, delivery boys,
advertising salesperson, telemarketer, bookkeeping
clerks and many other such strenuous and boring
jobs. That is not all they can be also be useful in
other high intelligent jobs like that of an accountant.
A robot will never go wrong with calculations and
numbers.
Are humans ready for this change?
The biggest fear that lingered humans since years
was what will happen to humans if robot takes
over? Seems like humans are about to get their
answers. AI robot is not a dream anymore rather it
is the hard truth that the coming generation has to
face. According the reports released by McKinsey
& Company, 800 million workers would be
replaced by robots worldwide by the year 2030. The
report also stated that the countries with advanced
economies like U.S and Germany up to one-third of
work force might be replaced by robots by the year
2030. Does this suggest that the workers would
have to learn other skills and find other jobs? The
future looks both scary and impressive and what
does it has in store can only be unfolded with time.
MAY 2018 | 35
MACHINE TALK

FINTECH Circle, established in 2014, is a global
community of over 100,000 FinTech entrepreneurs,
angel and VC investors, financial services
professionals and FinTech thought leaders. It is focused on
FinTech investing, education and enterprise innovation. To
be part of FINTECH Circle, members can join events and
online newsletters, follow news on Twitter, LinkedIn and
Instagram to get daily FinTech, WealthTECH, InsurTECH
and RegTECH updates and purchase the FinTech books as
hardcopy, e-books or audio-books.
FINTECH Circle Institute was launched in 2017 to
facilitate learning via online courses. It is a peer-to-peer
learning platform designed to empower finance
professionals with the necessary digital skills to adapt to the
rapidly changing finance industry. With board members
ranging from traditional banks and FinTech experts,
through to academics from leading universities, the
FINTECH CIRCLE:
Connecting People in the FinTech Ecosystem
Best
The
5050
The
platform offers practical bite-size courses on topics
including WealthTECH/Robo-banking, InsurTECH,
RegTECH, Blockchain, Artificial Intelligence, Enterprise
Innovation and Start-ups. Every quarter, new classes are
released online to ensure that members and industry experts
working on the most cutting-edge FinTech innovations
globally have access to the latest FinTech insights.
FINTECH Circle’s CEO, Susanne Chishti, co-edited “The
FINTECH Book” published by WILEY, which is the first
globally crowd-sourced book on financial technology and
a global bestseller across 107 countries in 5 languages.
FINTECH Circle also launched the “WealthTECH” and
“InsurTECH” Books, which have been published by
WILEY in May 2018, sharing global insights about the
future of wealth/investment management and insurance.
The FINTECH Book has been selected among the ‘Top 10
Finance Books’ in China in January 2018.
Leader Holding the Reins
Susanne Chishti is the CEO and Founder of FINTECH
Circle and the FINTECH Circle Institute. Susanne is
recognised in the European Digital Financial Services
‘Power 50 2015’— an independent ranking of the most
influential people in digital financial services in Europe.
She has been selected as Top 15 FINTECH UK Twitter
Influencers and as a City Innovator-Inspirational Woman
in 2016. During 2017, she has also been a FinTech TV
Commentator on CNBC and is a guest lecturer on financial
technology at the University of Cambridge.
Susanne has been selected as a Leader in the Innovate
Finance Women in FinTech Power List since 2015. In
Susanne Chishti, CEO & Founder
| MAY 201836

ought to change significantly to stay
competitive. Also, the increased
automation via AI will undoubtedly
impact all financial firms, each person
needs to take their future and career
literally in their own hand and learn as
much as possible about new FinTech
skills & insights. The FINTECH Circle
Institute helps to give individuals the
power to invest in themselves so that
they don’t become victims of
technological disruption but quite the
opposite, get access to more exciting
and meaningful opportunities which
will shape the future of finance.
Future Proceedings
FINTECH Circle is committed to stay
at the cutting edge of FinTech
innovation worldwide and collaborate
with FinTech stakeholders and FinTech
nations. In 2018, the company has
added three key initiatives to its service
offering, Blockchain focused
CryptoValley Tours —a 2-day
Blockchain bootcamp to help investors
and financial services professionals
truly understand the power of
blockchain, smart contracts, crypto
finance, digital IDs, tokenomics, and
ICOs, a partnership with Abu Dhabi
Global Market (ADGM) to bring
FinTech Education to the United Arab
Emirates and the Middle East and a
partnership with China’s Global
Fintech Lab to enable international
business and investment deals and
fintech education with courses from the
FINTECH Circle Institute.
FinTech connects the world and
FINTECH Circle is all set to play its
part in improving financial services for
both developed and emerging markets
globally.
fintechcircle.com
giving everybody a chance to
participate in designing the financial
world.
Empower People
FINTECH Circle respects its
entrepreneurs, investors, readers,
lecturers and students, course
participants and its innovation leaders
in larger companies and treats each
person with honesty and integrity. “We
follow a “no jerks” policy! We also
fully encourage diversity and Susanne
Chishti, our founder, often speaks
about the empowerment of women and
how our society needs to encourage
more women to take on tech roles and
leadership positions in finance and
technology sectors”, asserts the team
FINTECH Circle.
FinTech can be a force for good,
especially when considering the 2.5
billion people worldwide living in
poverty without bank accounts, many
of them have a mobile phone and with
FinTech solutions they can get access
to safer and cheaper ways of spending,
saving and transferring money.
Helping People Prosper
The key challenge is that most people
still rely on conventional practices
rather than adapting to the
technological changes in the financial
sector. Considering the present
scenario, everyone in an organization
2017, the US Magazine Inc. selected
her as one of the Top 7 Global Bitcoin
Experts who “help you to understand
cryptocurrency” and in the same year
itself, Onalytica selected Susanne as
th
the 13 Most Important FinTech
Thought Leader globally, as part of
their Women in Tech–Hot topics & Top
Influencer Study.
After completing her MBA, Susanne
started her career working for a
FinTech company (before the term
“FinTech” was being invented) in the
Silicon Valley 20 years ago. She then
worked for over 15 years in senior
positions across Deutsche Bank,
Lloyds Banking Group, Morgan
Stanley and Accenture in London and
Hong Kong, China before founding
FINTECH Circle in London, UK.
The Will to Win
When Susanne Chishti left her banking
job in 2014 to set up FINTECH Circle,
she was told that FinTech is “too
niche” and it would be a bad idea to
focus so narrowly. She stuck to her gut
feeling, which said, FinTech will be
huge—in fact, Fintech will be the
future of finance.
Susanne launched the first angel
network bringing together private
investors who wanted to find the next
Googles, Amazons, and Facebooks in
the finance world with those
entrepreneurs who were looking to
raise outside funding after their family
and friends round was completed.
When The FINTECH Book was
st
launched in 2016, it was also the 1
crowd-sourced and crowd-voted book
in finance sharing the insights of more
than 70 FinTech entrepreneurs,
investors and thought leaders globally.
FINTECH Circle believes in the
wisdom and power of the crowd and
We are
often pioneers
in what we
are doing
‘‘‘‘
MAY 2018 | 37

Physical rehabilitation is often not an accessible,
engaging and motivating activity to embark upon
and engagement with and long term compliance can
be a limiting factor in relation to treatment success. Stroke
patients and people with limited mobility in upper limbs
often cannot engage with physical objects during physical
rehab due to lack of strength which slows down their
recovery process, as well as being very demoralizing. It is
important to offer people access to effective physical
rehabilitation exercises and to keep people engaged into
their physical rehabilitation programm as this is key process
in their recovery. They also have limited access to
follow-up rehab once up and walking while still having
Immersive Rehab:
Transforming Physical Rehabilitation
using Virtual Reality
Best
The
5050
The
very limited upper limb mobility. Immersive Rehab’s
Virtual Reality Platform provides an engaging and
motivating solution to the current limitations of physical
rehab, in particular for people with signiﬁcant neurological
upper limb mobility limitations.
Story of Establishment
Headquartered in London, Immersive Rehab was one of the
12 startups in the autumn 2016 cohort of the 12-week
Bethnal Green Ventures Tech for Good accelerator
programme. Immersive Rehab creates physical
rehabilitation exercises in virtual reality that improve
patient recovery. By combining neuro- & physical rehab, it
is possible to obtain important gains in mobility and
function. Immersive Rehab is all about empowering
patients going through physical and neuro-rehabilitation
and giving them more of their independence back, thereby
also reducing referral times into physical therapy facilities.
Inspiration behind Immersive Rehab
What makes Immersive Rehab’s approach to the rehab
problem unique is the personal connection of Dr. ir. Isabel
Van De Keere, CEO & Founder to the creation of the
company. Eight years ago Isabel had a severe work accident
herself resulting in a reduced mobility, loss of
independence, isolation and a long rehab period. As such,
Isabel knows the physical rehab space and ﬁeld of work
very well. Aside from that, she has strong technical and
strategic skills as a Mechanical Engineer, Doctor in
Biomedical Engineering and strategist. This resulted
already in numerous important connections and key
collaborations with healthcare professionals and individuals
suffering from neurological disorders. Isabel has 12 years of
professional experience and is an experienced manager,
engineer & strategist, healthcare technology scientist &
Dr. ir. Isabel Van De Keere, CEO & Founder
| MAY 201838

virtual reality is still an emerging
technology that needs validation in
sectors like healthcare and in clinical
environments. Immersive Rehab is all
about giving patients options as there is
nothing worse than having no options
at all.
physical and neurorehabilitation and
giving them more of their
independence back. Current target
groups are people with upper limb
mobility limitations and poor ﬁne
motor function, in particular as a result
of stroke, spinal cord injury, MS and
other neurodegenerative conditions.
Key connections have been made with
specialised physical and
neuro-rehabilitation centres around the
world. The MVP has been trialed so far
by physiotherapists and occupational
therapists in various hospitals and
rehab clinics around the UK, all
specialized in stroke, spinal cord injury
rehabilitation & MS. A number of
individuals with the latter conditions
have tested the prototypes as well on a
voluntary basis with impressive results
regarding engagement, balance and
mobility.
Future Ahead
Working in a highly regulated space as
healthcare and therapeutic treatments
brings a number of regulatory, ethical
and validation challenges along. Also,
academic, product designer,
experimentalist, and collaborator
across disciplines. She has an MSc in
Mechanical Engineering (2004) and a
PhD in Biomedical Engineering
(2009), thereby combining her two
passions: engineering and healthcare.
Isabel has extensive experience in
product design & development, user &
scientiﬁc research, prototyping,
physical & neuro-rehabilitation
techniques, biomechanics, Virtual
Reality and digital health technologies.
The Services Rendered by
Immersive Rehab
Immersive Rehab’s unique selling
point is that they are providing a
solution to current limitations of
physical rehab, in particular for people
with important neurological upper limb
mobility limitations. A key focus is on
improving the motor skills and on
reducing referral times into physical
rehab facilities. Currently, stroke
patients for example gain on average
only about 15% of their upper-limb
mobility back post stroke. By
combining neuro- & physical rehab, it
is possible to obtain important gains in
mobility. When people enter the virtual
world, they perform rehab exercises by
interacting with virtual objects,
something often not achievable in the
real world. By engaging a person’s
brain into thinking that they are
actually moving objects around, it is
possible to tap into the neuroplasticity
of their brain, i.e. ability to change and
adapt, which can lead to important
improvements of motor function.
Target Market
Immersive Rehab is all about
empowering patients going through
The goal is to
increase the
effectiveness
of physical
rehabilitation,
and make it
fun and
engaging!
‘‘
‘‘
MAY 2018 | 39

Is Globalisation Or
Killing
Helping
Start-ups?
Mike Rosenbaum
CEO & Founder
Spacer.com.au
| MAY 201840

ften denounced as the
Oharbinger of inequality, the
term ‘globalisation’ has been
making waves since the 1960’s. With
the move away from traditional
enterprises and the rise of
entrepreneurs, questions surrounding
the impacts of globalisation on
start-ups have increased. Is it more of
a hindrance to developing businesses
or a help? To try and settle this matter,
Mike Rosenbaum, the co-founder and
CEO of the Australian start-up, Spacer,
and the Sharing Hub, shares his
insights into the impacts of
globalisation on start-ups.
The Sharing Economy has taken the
business world by storm with its
innovative outlook on what consumers
want today and using underutilized
assets to meet these demands. Whilst
the industry is still relatively new, with
some of the most well-known
businesses just approaching their 10
year anniversary, the Sharing
Economy is drawing a lot of attention.
Most of the businesses in the Sharing
Economy operate in a peer-to-peer or
business-to-consumer business model,
providing the average person with the
opportunity to derive additional
income. Companies are empowering
the general public to use their idle
assets, such as their own vehicles and
properties, to supplement their income.
These businesses have become
increasingly popular in cities with a
high cost of living, for example
Sydney, Paris, Amsterdam,
London,San Francisco and New York,
where residents are struggling to
afford the expected lifestyle.
When examining some of the
correlations between successful
businesses in the Sharing Economy, it
becomes clear that these companies
tap into a universal need. Whether this
be affordable transport,
accommodation or parking. The
benefits for consumers is clear, with
consumers offered a wider variety of
goods and services. Start-ups, in
return, are best placed to address these
global demands and to respond to
different cultures. They are flexible,
adaptive, at the forefront of technology
and are comfortable with the world of
digitalisation and the dependence on
the internet. They can respond far
quicker than traditional multi-nationals
and as such, globalisation appears to
be less of a threat to them. The
eventual entry into international
markets becomes the obvious next step
for businesses, once it has been
successful in its opening country.
Consequently, in considering the
typical trajectory of Sharing Economy
businesses, the reasons for and benefits
of globalisation starts to become clear.
With the prominence of globalisation,
entrepreneurs are now considering
international scale during the
conception stage of their business.
Startups that haven’t adopted to a
global mindset have been left behind
and out-competed by the businesses
that have integrated these ideologies
into their culture. In regard to the
importance of having this global
perspective, Mike shares that “it’s not
exactly a choice, it’s more of a
necessity”. As the world shrinks and
entrepreneurs are increasing in
numbers, there is more competition to
stand out and produce something new
and different. Having a global
perspective, the respect for cultural
differences and willingness to
communicate and engage with a wider
MikeRosenbaumistheCEOandaFounderofSpacer.com.au-ThePlaceforSpace.Heisalso
CEOofParkhound.Mikepreviouslyco-foundedDealsDirect,apioneeringonlineDeptstorein
AustraliaandisanangelinvestoradvisortoanumberofstartupsintheSharingeconomy.
Mikealsoco-foundedTheSharingHub,aimingtoaccelerateSharingEconomystartupsin
Australiacontributetotheecosystem.
AbouttheAuthor
FUTURE INSIGHT
MAY 2018 | 41

audience greatly benefits the business as well as the
start-up and Sharing Economy as a whole.
Despite this, it is important for start-ups, as well as
established organisations, to recognise the differences
between marketplaces. The details of a business offering
are rarely interchangeable between cities, whereby a
successful company in London may not function as
smoothly in Sydney. A slight difference in the country’s
culture or logistics can have a detrimental impact in the
future. Reflecting on the past few years, there have been
many examples of hasty, failed market entry. Perhaps these
examples have fueled the doubts and negativity
surrounding globalisation for start-up’s. Scholars have
argued that this climate is forcing smaller companies either
out of business or to compete on a global level,
highlighting a divide between multinational corporations
and smaller companies. Rosenbaum disagrees, “it’s more
fear of the unknown”, he says when talking about the
limitations and negative thoughts surrounding
globalisation. Small businesses are now more familiar with
operating on a global scale then ever before. The increased
competition leads to more startups using a plethora of skills
and ingenuity to challenge the market. Startups have no
option but to compete or watch as their competition passes
by and beyond.
Rather than fight the tide, the Sharing Economy is turning
globalisation into a benefit for all startups. Businesses are
utilising the tools of digitalisation to connect with
audiences from all over the world and to source new talent.
This movement is reflected in the common flat
organisational structure of startups, a consequence of the
need to accommodate for workers spread across the world.
International teams are then encouraged to learn about the
different cultures and customs in order to communicate
effectively and respectfully within their international
marketplaces. “You’re able to extend your reach into other
markets, which ultimately gives your business a much
bigger advantage.” says Rosenbaum. There has been a rise
in the number of digital platforms supporting startups and
the Sharing Economy. This includes mobile phone
applications that act as aggregators for retailers, placing
startups on the same playing field as some the more
established corporations. Additionally, accelerators, such as
the Sharing Hub, facilitate relationship building between
startups from across the world, whether it be for marketing,
manufacturing or technology purposes.
Returning to the original question, of whether globalisation
is more of a hindrance or a help, the perception of the
changes is critical. It seems it is more about how startups
leverage and respond to globalisation, that defines it as an
opportunity or a threat to success.
| MAY 201842

Celiac Disease (CD) is an incurable autoimmune
disease of the intestine triggered by ingestion of
gluten which can cause debilitating gastrointestinal
pain, suffering and potential severe life-long health issues.
CD is one of the most common autoimmune diseases and
afflicts about 1% of the world’s population. Currently, there
are no FDA approved treatments other than following a
strict gluten-free diet (GFD), which is nearly impossible to
achieve. Gluten (a family of proteins found in wheat, barley
and rye) is an ingredient that is used extensively in food
manufacturing. Cross-contamination with gluten, even for
reputed gluten-free preparations, is difficult to avoid,
particularly in a restaurant environment. A recently
IMMUNOGENX:
Improving the Lives of Celiac Patients with
Passion and Science
Best
The
5050
The
published study conducted by ImmunogenX and
collaborators (American Journal of Clinical Nutrition,
2018) showed that on average, typical CD patients on a
GFD often consume hundreds of milligrams of gluten per
day, where less than 50 mg per day is generally considered
to be a safe level. The US FDA stipulates that products
containing less than 20 ppm of gluten may be labeled as
gluten-free. Unfortunately, this small amount of gluten is
still sufficient to aggravate very sensitive CD patients.
ImmunogenX is a clinical-stage therapeutic and diagnostic
company focused on Celiac Disease (CD). Both therapeutic
and diagnostic treatments represent unmet needs for this
disease and as developers of leading technologies, the
company is positioned to be the market leader in the CD
space.
ImmunogenX’s lead development is the therapeutic drug
Latiglutenase, which has Fast Track status with FDA and
has undergone several successful clinical trials through
Phase 2b. Latiglutenase is the only therapy in development
to have clinically demonstrated histologic protection of the
small intestine and symptomatic improvement.
Latiglutenase is a mixture of two recombinant digestive
enzymes that degrades gluten proteins in the stomach,
rendering them non-immunogenic, thus not able to trigger
the autoimmune reaction. Latiglutenase is conveniently
taken orally with meals to protect against unintended gluten
ingestion.
ImmunogenX is also developing a minimally-invasive drug
biomarker in-vitro device (IVD), CypCel, as a diagnostic
tool for monitoring the intestinal health of diagnosed CD
patients. CypCel will be able to assess how well patients are
healing on a GFD and used as an alternative to an intrusive
and expensive endoscopic biopsy.
Dr. Jennifer Sealey-Voyksner
Co-founder CSO
Dr. Jack Syage
Co-founder CEO
| MAY 201844

both of these technologies, as a
motivating figure who also has a family
history of CD that has shaped his
scientific aspirations,” asserts Jennifer.
Innovative Drugs and Therapies for
Histologic Healing from CD
Latiglutenase is a best-in-class therapy
on track to be first to market. CypCel is
the only drug biomarker diagnostic
tool that can monitor the villous health
of the small intestine non-intrusively.
ImmunogenX has strong patent
protection covering any emerging
competing therapy based on enzyme
treatment. Latiglutenase is protected by
over 50 U.S. and foreign patents issued
or pending around 13 patent families
with expirations ranging from 2025 to
2038. CypCel has a smaller, but broad
and long-term patent portfolio.
Distinctive Approach to Innovations
“We are a uniquely qualified company
that understands the market. We have
the requisite business and technical
acumen, we are passionate about the
societal benefits we can offer to the
celiac community, and have the
relationships and connections to
partner with financial and strategic
partners to execute on the entire
regulatory and commercial roadmap,”
says Jack.
Developing Latiglutenase and CypCel
addresses unmet needs in the market
for which there are no predicates. This
requires a unique approach on the
clinical and regulatory pathways. “We
are very fortunate that the Division of
Gastroenterology of the FDA clearly
understands the needs of the CD
patient,” says team ImmunogenX.
Future Prospects
ImmunogenX has been successfully
raising the capital required to achieve
the significant progress to date and is
confident of completing the funding
required to conduct the next Phase 2/3
clinical trial that will then position
ImmunogenX for a final Phase 3
registration trial for the therapeutic
Latiglutenase and the pivotal in-vitro
device trial for CypCel.
Motivations behind the Success of
ImmunogenX
The primary Co-founder Dr.
Jennifer Sealey-Voyksner is the CSO
at ImmunogenX. She is a diagnosed
CD patient who has dedicated her
professional scientific career to
bettering the quality of life of CD
patients. She specializes in the study of
allergenic food proteins using
proteomics, and brings varied
experience in the pharmaceutical
industry and as an entrepreneur, having
co-founded and directed a successful
analytical laboratory.
Dr. Jack Syage is Co-founder and
CEO of ImmunogenX. He has had a
stellar research career starting in
chemical physics and evolving into
analytical instrumentation and
pharmaceutical research and is a serial
entrepreneur whose last venture was
acquired by a $20B/year multinational
company.
Jennifer oversees the chemistry,
manufacturing and control operations
for the development of Latiglutenase
and CypCel, and manages the
analytical activities in the company’s
research center. Jack, who handles all
aspects of the company’s operations,
continues to maintain a strong
technical presence, taking a lead role
with clinical data analysis and trial
design.
“Our success is based on our mission
and our firm belief in the demonstrated
efficacy and safety of Latiglutenase for
the treatment of CD and CypCel for the
management of CD and other GI
diseases. We further cite Professor
Chaitan Khosla of Stanford University,
a true visionary and the inventor of
We are
dedicated
to improving
the health of
individuals
suffering
from celiac
disease
‘‘
‘‘
MAY 2018 | 45

Ink Link Marketing is a full-service marketing and
PR agency that specializes in the hospitality and
franchising space. The company provides traditional
services paired with a broad network of specialists across
the country, which enable them to be a one-stop shop for
clients. The company makes services scalable based on
clients’ needs and budgets.
Today, brands are seeking agency partners who can scale
up or down quickly. Furthermore, smaller and midsize
brands are returning more to one-stop agency support.
Ink Link delivers on both counts, offering top-tier
service with a reduced overhead for clients.
INK LINK MARKETING:
A Marketing and Public Relations Expert
Kim Miller, Founder President
Best
The
5050
The
Designer of Ink Link Marketing
Kim Miller is the Founder and President of Ink Link
Marketing. Miller has more than 30 years of experience,
primarily on the client side, and used it to her advantage
on the agency side. She’s able to put herself in clients’
shoes and leads with “why” before embarking on the
what. Miller is hands-on with clients and leads by
example for her team with her out-of-the-box thinking,
hard work, staying current on trends and industry news,
as well as her drive for developing ways to support
current clients and finding new ones. It’s the “what more
can we do” mentality that has helped her and her team
not only be an agency partner, but also feel like part of
clients’ internal teams.
Successfully Creating Global Footsteps
The Ink Link team embraces the challenge of delivering
big ideas with small budgets. Big budgets are fun (and
can make life easier), but with limited funds, there’s a
sense of scrappiness that has to be triggered and Ink Link
is able to come through for clients.
The company, like many, started with humble
beginnings. Miller kick-started everything on her own
and by the end of Year One, had a handful of part-time
support. The company was already making a name for
itself with a New Agency Of the Year award under its
belt and building its client roster. Although many
companies use the first year, and sometimes into the
second year, as a learning period, Miller disregarded the
learning curve and jumped in head first. Since its
inception in 2012, Ink Link has now grown to nearly 15
core team members and a broad network of support
professionals spanning around the globe.
| MAY 201846

Incorporating Advanced
Technologies for Better Outcomes
New technologies are exciting and
provide added platforms for clients to
engage with their customers and for
Ink Link teams to engage with the
media and the public. Team Ink Link
welcome new technologies. The
challenge is staying current and
properly using these new tools;
discerning what’s going to last and
reach a large audience versus what’s
here today and gone tomorrow.
Positioned for the Future
Ink Link is serving more and more as
an outsourced marketing solution for
their clients so expect them to grow
in that space. And blogging and
influencing marketer is also playing a
bigger role in the firm.
Team Ink Link also understand at the
end of the day that there’s a bottom
line to meet and part of their mission
is to help clients reach that marker to
the best of their abilities. Ink Link
strategies focus on getting the most
eyeballs on a brand and the most
bodies into a place of business while
creating a noise that helps them stand
apart from others in their industry.
Exclusive Operational Strategies
“With today’s technology and people
becoming less connected, Ink Link
has held steadfast to the fact that
we’re working with humans and
when we take the time to build a
solid relationship with them that we
can all be successful together, as a
team. We take the time to develop the
client relations and know that during
successful or hard times, we should
remain flexible and able to shift and
change as needed.
As much as we enjoy the fun-loving
projects, we also brave the
problematic situations (crisis
communication is one of our
specialties) head on and guide our
clients through the rough times. It’s
about being with clients through the
good and the bad,” says Kim about
their work culture.
Benefits for Ink Link Clients
Team Ink Link sees the potential in
clients and helps them achieve, as
well as sometimes surpass it. The
team understands that clients can be
more than a restaurant or more than a
tech company or more than a
charitable organization. They can be
more and do more for their
businesses, for their customers, for
their communities and for themselves
as individual team members. It’s a
matter of encouraging clients to cross
into new zones or areas of
opportunities as part of growth.
Sometimes there’s success and
sometimes not, but opening their
eyes to what’s available is what
matters.
We are able
to provide
a 360° marketing
integration by
bringing together
all professionals
to work with us
to meet your
needs
‘‘
‘‘
MAY 2018 | 47

ith the Industrial
WRevolution in the early
19th century, a keen step
was taken to mend evolution in
industries with time. Nowadays, the
race to be the best is stretching day by
day and so does the competition
between industries. To be at the top
various factors must be taken into
consideration. Firstly, considering the
most crucial thing of the
company—Profit. Without profit, there
cannot be a business. A good company
knows how to generate profit and act
prudently for it. Looking at some great
industry giants, we may find some
same criterion to become the ‘best of
the best’.
As per the various reports, a country
above 100K GDP has about 120
million companies are actively
functioning in the world, well that’s a
huge amount.
To stand on the top, an organization
should be well organized enough to
face the drawbacks only if there is a
downfall situation. No day is similar,
it’s like a wave, if there are up’s there
will also be a glimpse of the downside.
To overcome certain obstacles and
creating desired milestones, a company
should be following various factors
responsible for the constant growth in
the future.
Having a clear vision
‘The purpose is all that matters’
Every organization establishment is
based on its purpose, and it has to
justify its purpose accordingly. A
company must have a clear and vivid
vision so that the employees should
know where the company is headed.
Vision is not just a statement hung
below the company name, which is
more often absent in the mind of the
employees. It’s the awareness among
the individuals working for the
organization, to create better
innovative products and substantially
offer their hard work for the benefits of
the company. A team with a vision will
work enthusiastically for the growth of
the sector. Thus, it’s very necessary to
let know employees for what they are
working for, and how it will look by
achieving certain goals.
In order to cut the slack of monotony, a
company must motivate their
employee’s period. Proper discussions
through meetings on the vision of the
product will create awareness among
the employees about that product. A
vision of a company varies from time
to time depending on the product,
whereas, the motto of a company
Howto
Become
Bestof the
Best
| MAY 201848

elaborates the importance of the existence of the company.
Probably, an increase in growth and productivity can be
seen, if the vision is cleared to every mind resulting in more
revenue generation.
All you need to know about strategic planning
In hand to the clear vision, a company must follow a proper
strategic planning. This will ensure the proper growth of the
company to achieve certain goals. There’s always a need of
plan followed by its proper execution. Planning makes it
much easier for the functioning of the tasks and other
project-oriented work on time. Pre-planning is an essential
thing and can be considered as a boon to the success.
Strategic planning is designed just like a blueprint which
guides a company to carry out the work. In large
companies, strategic plans vary for different sectors
whereas small companies focus on the overall measurable
plan. Every plan is just an idea if it’s not implemented
properly. So, cooperative planning and its simultaneous
execution are mandatory.
Enlighten yourself with knowledge management
‘How to run a successful business?’ this question always
emerges into the brains of industrial vendors irrespective to
big or small. Knowledge implementation has always been a
key for the proper functioning of any organization; there
should be a proper comprehensibility about the monetary
issues to the shareholders and owners to provide solutions
which will benefit them financially. On the other hand,
working knowledge should be implemented to every
possible individual, so that employees may work more
efficiently. As it is a struggling job to enlighten newly hire
employees, the corporate should smoothly engage in
educating them. Every company provides training to newly
hired, giving more priority to learning. This will literally
increase the workability of the employees for greater good
Hence, it will be an approach towards success.
Provide the best environment for potential employees
Any entity doesn’t work with an individual, but by the
gradual cooperation of a group of people working as a
team. Employee’s satisfaction matters, believe it or not, it
does. Hired personnel can work at its best, only when the
working atmosphere is good. Yes, it does have an impact on
the profits indirectly. Consider, an individual doesn’t feel
comfortable working at the office due to improper
management and lack of appreciation then he/she may feel
unmotivated. A company can be open-cultured if it believes
in the implementation of new knowledge as well as
spreading it freely and smoothly to every personnel,
through collaboration between each other. In accordance to
that, appreciation of new ideas of newly hired will help one
to be motivated and work enthusiastically. This kind of
factors will help an organization grow internally and will
maintain the relationship between employees. So, a
company must maintain a proper environment at offices for
future growth.
Satisfying the needs of the Customer expectations
Last but not the least, customer satisfaction; it is the most
important aspect to be taken care of.
Customer satisfaction is diverted into certain sections, one
of them calibrates with the productivity and other deals
with the customer service. Let’s have an outlook on both
respectively.
Dealing with product demand
For example, a vendor can only taste success once they
match up the needs of the customers. If the customer is not
satisfied enough with the bought product then, there won’t
be any further purchase. So, it’s really important to supply
the product on demand as per required by the buying entity.
Considering the fact, there are numerous companies around
the globe producing same goods and supplying them to the
market. To surpass these other companies, one should be
provided an astonishing product which will hold the buyers
heed. To stand subtle at the top, there should be a
consistency in providing a better product to the people; this
will increase the profit.
Services provided to the customers
Many customers experience certain issues related to the
bought product or services, in order to provide proper
solutions, assistance is provided to the customers to resolve
their issues. Generally, the large companies appoint other
outsourcing companies to assist by offering solutions to
these kinds of issues and some companies arrange an
in-house department to look into such concerns. This helps
to acknowledge the drawbacks creating an immense room
for improvement.
Success never comes overnight; it needs a constant focus
and consistent hard-work. These factors will help your
organization to be a better company if and only if it chooses
to be persistent over it.
VENDOR'S DAIRY
MAY 2018 | 49

The global virtual and augmented reality market is
growing with its increasing demand in various
sectors. These technologies are revolutionary and
new platform for various business solutions. Khora is
the first virtual reality shop in Denmark and a leading
virtual reality (VR) and augmented reality (AR) content
production studio. Khora started the world’s first VR
store in 2016 and produced the first Danish virtual reality
game. With the goal to expand VR/AR potential with
each solution they provide; the company has introduced
VR to more than 20,000 people, organized 500
workshops, and produced more than 100 VR/AR
solutions for different businesses. It is one of the most
experienced VR/AR content producers in Northern
Europe and a pioneer of introducing this technology to
Danish people and businesses. The core of the business
KHORA VR:
Merging Virtual and Physical World by Providing
Innovative VR/AR Solutions
Best
The
5050
The
is to explore VR/AR technology and find its true value
by working together with other companies and sharing
the knowledge along the way.
The Inspiring Journey of the Founders
Khora was founded by an innovative entrepreneur
Simon Max Bloch Lajboschitz and VR producer Peter
Fisher. The idea of diving into this business came after
Simon watched a mini-documentary, ‘Clouds over Sidra
360’ video in New York. It was an intense and fully
engaging experience that really impressed him. So he
came back to Denmark, talked to his co-partner Peter,
who had been working with VR productions for a few
years, and they decided to start Khora together. The
major challenge faced during the inception was to
understand the technological capabilities and the limits
of VR/AR. Being constantly up-to-date on the tech side
helped them along the way. So, the key attribute was to
keep close communication with experts coming from a
technological background and being an active member in
the VR/AR community.
Providing Diverse and Innovative Solutions
Khora provides services to various industries, by
creating stunning VR solutions for business applications
like visualizations, physical experiences, simulations,
e-commerce, or digital entertainment. They also produce
content for education, healthcare, art, marketing, and
other fields. The company has also invented some
innovative VR projects for dementia patients, long-term
sick children, physics education, and contemporary art.
Khora is the only commercial partner involved in a
research project run by the scientists from the Capital
Region of Denmark, who is presently conducting the
world’s largest clinical trial for VR as an exposure
therapy treatment tool.
Simon Lajboschitz, Co-founder CEO
Peter Fisher, Co-founder CTO
| MAY 201852

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