Creativity is regarded as one of the top three personality traits most important in career success, but are C-Suite executives fusing creativity into business within their internal environments? This webinar will offer tips and techniques to assist leaders in balancing ones’ creativity in business, cultivate meaningful projects and build a supportive team while showcasing creativity as an important leadership role.
11. "Creativity in and of itself is important for
remaining healthy, remaining connected to
yourself and connected to the world,"
says Christianne Strang, a professor of
neuroscience at the University of Alabama
Birmingham.
12. Learning Objectives
Whereas a "career" in many fields connotes
climbing a ladder, "career" for a creative
person connotes something else. We will look
at the difference through discussion of what
is meaningful work.
13. Learning Objectives
Learning how to create some "generic
unblocking strategies" for yourself to use
when you encounter creative blockage.
How "Creativity is the business growth
engine."
14. Creativity - The ability to imagine or invent
something new of value
Creative person - Someone who is able to
choose high-quality ideas from a wider set of
ideas.
Imperial College London
15. Any sound definition of creativity must
contain these four elements: a necessary
self-relationship; a necessary awareness
state; the generation of ideas; and the
elaboration of ideas into inventions,
theories, works of art, and other fruits of
creating. Dr. Eric Maisel
17. “Career" is the word we use to stand for
our desire to work in a regular,
productive, effective way, sell our
products and services, and have the
chance to grow that only years of practice
and sufficient successes afford us.
18. “Career” for a creative person
connotes ”something else”.
What is that “something else”?
20. You want to create value rather than merely
perform activities.
Your purpose is clear and you know how you
fit into the workplace.
How your own work contributed to team and
business or enterprise goals.
21. Better doesn't mean more. Better means
generous, sustainable, worthy. Better
means connection and quality and
opportunity, too. Seth Godin
22. “Companies that excel at design grow
revenues and shareholder returns at
nearly twice the rate of their industry peers.”
200 senior design leaders and 100 top
executives and analyzed the answers of more
than 1,700 respondents to the McKinsey
Design Index (MDI) survey tool.
23. Areas tied directly to improved revenue growth
and shareholder return
Embrace user-centric strategies, improving not
only products and services but also the full user
experience and, in some cases, the organization
itself.
Embed your senior designer into the C-
suite while cultivating a collaborative top-team
environment in which your design leader will
thrive.
25. What small things or things
can you do to help yourself
better support your creative
life?
If its something affects you
negatively, in what sense
can you "put that behind
you" to still create?
26. Create the space without interruption.
Set a block of time for creating with no
excuses.
Recreate a framework for Time Management
1 hour of time to create – ideation,
brainstorming
27. List responsibilities that you must do versus
things that are flexible
Focus on your creativity.
What drives you to want to creates?
29. “Creativity in business is a crucial first step
that needs to be prioritized by senior
leadership. Creativity was ranked as the
number one factor for future business
success—above management discipline,
integrity, and even vision.” Northwestern
University
30. Manage for creativity not manage creativity.
Leaders with multiple backgrounds,
disciplines and expertise.
Employees contribute to the ideas not a top
down strategy.
32. “Creative isn't a department — it's a
discipline. Which means everyone at a
company needs to know how to harness it as a
tool for unlocking growth. But until the CEO
(and the board) recognises it as the connective
tissue that must support the entire company,
you will never see step-change disruption.
Until, of course, you yourself get disrupted.”
Andréa Mallard
Chief Marketing Officer, Pinterest
33. What drives growth: is it penetration,
engagement and/or reach, and is there a
blueprint for success?
What difference does creativity make in all
of this?
And what type of creativity works?
34. The big idea is great, but what about the
business result?
How can we demonstrate the efficacy of
creative work by measuring what matters?
36. Group activity
Interdisciplinary team
No criticism
Clear timeframe
Leave out anyone who is not willing to add to
the ideas or as a team you deem effective.
Facilitator
38. Alphabet Brainstorming
State the issue or problem
Good method to widen the exploration
Use each letter of the Alphabet gets a word
and idea.
Then rate the top ideas from the list.
Takes about 1 hour with 60-75 ideas
39. Doodling – The Doodle Revolution
Design and Visual thinking
Sketches, words, symbols, etc.
Information Retention
Elevates Creativity
Deepens Group Engagement
Focus
Welcome to Innovation Women Speak! Webinar series. I’m Bobbie Carlton, the founder of Innovation Women.
Innovation Women is a visibility bureau for entrepreneurial, technical, and professional women. We connect women with speaking opportunities and we connect event managers with awesome speakers, who just happen to be women. Our mission is to eliminate the all-male all-stale all-pale panels you see so often at industry events.
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Innovation Women is…
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Innovation Women is so much more than a traditional speakers bureau. Event managers can search the database for free and speaker pay $100 a year to become a member.
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Before we get started today, I’d like to encourage you to register for our next webinar. On April 1, Reneé Caputi will join us to discuss personal finance, in ”Not Just Another Personal Finance Lesson”. You’ll learn:
· Who you still need to add to your Financial Wellness team
· One way to apply a unique resource to have your goals in the next 30 days.
· How to improve one bad money habit you have - in the next 30 days.
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With us today is Karen Baker– Karen is a CEO and Professor.
Karen is an accomplished Business Owner, Adviser, and Board Member with 25 years of success across the higher education and marketing industries. Her areas of expertise include strategic planning, marketing, event management, and media relations.
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We’re very excited to have you join us Karen…and I’ll turn it over to you now.
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