Presentation by Paul Brain, Project Manager at the Excel in Health series - Introduction to data webinar on Monday 6 June 2022.
In this session we discussed how SMEs can use data to grow their business and access new opportunities in the market.
9. 42 ICBs (and ICSs)
Cheshire & Merseyside Health & Care Partnership
Healthier Lancashire & South Cumbria
Local Priorities
Workforce
Population health
System integration
14. Estimated 11.8 million
adults (16+) in England had
hypertension in 2017
Hypertension is a major risk
factor for heart disease,
stroke and kidney disease
16. Greener NHS
net zero by 2045, with an
ambition to reach an 80%
reduction by 2036 to
2039.
-500
0
500
1000
1500
2000
2500
3000
GHG Trajectory
Scope 1 Scope 2 Scope 3 Target Linear (Target)
17. age
gender reassignment
being married or in a civil
partnership
being pregnant or on maternity
leave
disability
race including colour, nationality,
ethnic or national origin
religion or belief
sex
Urban / rural
Digital exclusion
Care / prison leavers
Homelessness
18.
19. Disclaimer
• Uptake and implementation of innovation
and national policy guidelines
• Commissioning support
• Patient pathway analysis
• Benchmarking
• Disease burden analytics
• Business cases
• Epidemiology research
• Health economic research
• Quality and Outcomes analysis
• Sales or marketing purposes
• to healthcare professionals
• Sales brochures
• Emails
• Presentations
• Direct mailing
• Advertising of pharmaceutical products or
medical technology.
Internal Use Only
20. Justify the purpose(s) for using
confidential information
Use confidential information
only when it is necessary
Use the minimum necessary
confidential information
Access to confidential
information should be on a
strict need-to-know basis
Everyone with access to
confidential information should
be aware of their
responsibilities
Comply with the law
The duty to share information
for individual care is as
important as the duty to protect
patient confidentiality
Inform patients and service
users about how their
confidential information is used
21. ICD 10 - International Classification of Diseases
SNOMED CT (Systematised Nomenclature of Medicine -
Clinical Terms)
22.
23.
24. Paul Brain – Enterprise and Growth
Paul.Brain@innovationagencynwc.nhs.uk
@PaulEBrain
Introduction to Data
Hinweis der Redaktion
Lots of ways to do ‘desk research’ online and for free before paying for market research or beginning face to face validation (save yourself time, pain and money):
For a bigger picture:
NHSX –New Digital Unit Leading on NHS Digital Strategy, becoming the NHS Transformation Directorate
The NHS RightCare works collaboratively with systems to look at nationally collected, robust data to identify opportunities and potential threats
The website has CCG and STP data packs plus The Atlas of Variation (interactive map produced by public health England showing population health metrics such as end of life care)
NHS Efficiency Map; Online tool from Healthcare financial management association.
The map is a tool that promotes best practice in identifying, delivering and monitoring cost improvement programmes (CIPs) and quality, innovation, production and prevention (QIPP) schemes in the NHS. The map contains links to a range of tools and guidance to help NHS bodies improve their efficiency. Golden ticket is if you develop an offering that aligns to a cost improvement programme (CIP) and offers incremental value over the current options
Public Health Dashboards:
Search on Public Health indicators (smoking, obesity etc) to understand burden of disease and local variance.
Get It Right First Time:
National programme designed to improve the quality of care within the NHS by reducing unwarranted variations. It’s a showcase of best practice with the aim of improving efficiencies.
Local Priorities
Strategic Plan: Core Strategic aims plus detail on specific trust /CCG challenges in the Healthcare Needs analysis section.
JSNA: Joint Strategic Needs Assessment – local authority / public health produced reports based on local populations
Often have a ‘plan on a page’ or a summary infographic that makes life easy when you are trying to understand how they think.
Annual reports: You’ll get an overview of achievement within the year, financial achievements and risk plus governance info. (provider and CCG)
Quality Accounts: Published by providers annually. You can find performance against national standards, detail on further improvements they need to make, performance against NHS National Outcome Indicators and ‘never events (serious, largely preventable incidents)
Understanding current practice:
Guidelines: Help you to find out current best practice across the specific patient pathway you wish to augment or disrupt.
Understanding the competition:
National Primary Care prescribing data: On NHS Digital website. Spend per practice on medicines/ dressing etc. Useful if you a preventing patients from going on to need drugs/ minor surgery etc and want to understand the demand an cost implications
Systematic Literature review: Essential to help you understand the competition and/ or what the current standard of care is. You won’t be selling in a vacuum, so understand what your comparator is and the ‘incremental’ value you add. If you don’t find any competition and the current standard of care is ‘do nothing’ then you still need to understand the implications of that.
NHS Evidence: Search on NICE guidance, BNF and research
Once you have an idea of need from desk research, validate it with real people;
Procurement: Great way to understand if your suspected need is a real challenge and if your perceived value meets their expectations/ drivers for change. (Already had a sesson from Rachel from SBS)
Relevant professionals: eg clinicians in your particular field, digital leads, service or transformation managers. Don’t forget about clinical engagement –it’s very important to determine the real need and patient benefit …even though it might not be them purchasing your solution directly, don’t under estimate the power of a clinical advocate.