This idea-packed webinar will teach you how to effectively integrate text messaging into your marketing mix.

1. Texting 1, 2, 3
Increasing Engagement in
160 Characters or Less
Jeanette Brown, MBA
Kelly Flowers, GrowthVine, LLC

2. #Informz
@growthvine

3. If you can hear me and see my slide, please
note this in the chat box to your right.
If you cannot hear, please try re-dialing in,
and let me know so I can be of assistance.

4. Texting 1, 2, 3
Increasing Engagement in
160 Characters or Less
Jeanette Brown, MBA
Kelly Flowers, GrowthVine, LLC

5. 130 Billion

7. Who is Jeanette Brown?

8. Who is Kelly Flowers?

9. Analysts are saying…
MEGA-TREND OF 21ST CENTURY =
“Empowerment of people via connected mobile
devices”
- Mary Meeker, KPCB
- October 2011

10. Agenda
Why Types
Do’s and Analysis
Don’ts

11. Why

12. Why Text?
Can you believe…
• Every 4 seconds a baby is born and 15 mobile
phones are purchased
• Over 97% of US cell phones can accept text
messages
• Over 7 BILLION text messages are already sent
each day throughout the world
• Text messages are typically read within 4
minutes of receipt

13. Types

14. Types of Text
Broadcast SMS
– Alerts/Notifications
– Call To Action

15. Types of Text
Marketing-generated Inbound SMS
– Special Offers/Fundraising
– Interactive SMS

16. Example of Inbound SMS campaign
Common Shortcode-based text messaging (aka CSC)
– Shared Shortcode or Dedicated Shortcode
– Marketed through another marketing medium
– Requires a User-INITIATED action
– Using a 5 or 6 digit short code and Keyword

17. Where to use text messages?
Fundraising
Membership
Events

18. Events

19. Event Reminders

20. Event Reminders

21. Event Reminders

22. Event Reminders

23. Recap

24. Fundraising and
Calls to Action

25. Call to Action
1. Mobile Alert 2. Link to Position 3. Call to Action 4. Sign your name
5. Other ways to support $$$

26. Call to Action 1.
American Public Transit Association
2. 3. 4. 5.

27. Fundraising or Mobile Giving
– Broadcast SMS with link
– CSC based campaign using
Keyword that will generate
a link

28. Interactive CSC

29. Recap

30. Membership

31. Discounts, Promotions

32. Announce Text Message

33. Announce Text Message

34. Announce Text Message

35. Announce Text Message

36. Membership Benefits

37. Membership Benefits

38. Renewal

39. Grow Your List

40. Offer a Contest

41. Offer a Contest

42. Recap

43. Do’s and Don’ts

44. DO – Advertise everywhere

45. Don’t Overwhelm Your Audience

46. DO - Survey Your Audience

47. Do Have An Opt-In Form

48. DO – Send Messages of Value

49. Don’t Leave Out the Date

50. Do have an opt out

51. Don’t Start Without a Strategy

52. ROI
• Growth in text subscribers
• Conversions using “Calls to Action”
• A/B testing for quick change in messaging
• More engagement based on user’s preference
• One more touch point is never a bad thing…

53. What Now?

54. Let’s Keep the Conversation Going
Download the full Benchmark Report
www.informz.com/associations

55. Let us help you!
Interested in mobile strategy? Interested in Informz?
Kelly Flowers Jeanette Brown
brown@informz.com
www.informz.com
Principal, Mobile/Social Strategy 202-630-2644 x 241
GrowthVine, LLC @informz
Kelly@GrowthVine.com
www.GrowthVine.com 703-598-
4614
@growthvine