IBM Technology Day 2013 IBM Cloud Bethmann Devezeaud Salle Albertville

© 2013 IBM Corporation© 2013 IBM Corporation
IBM Public Cloud Offering
SCE+, VSR, SCMB
and Managed Infrastructure Services (MIS)
O. Bethmann (obet@ch.ibm.com)
E. Devezeaud (edev@ch.ibm.com)
11 Juin 2013

2
Cloud Computing Spectrum
Private Public
Hybrid
IT capabilities are provided “as a service,” over an
intranet, within the enterprise and behind the firewall
Internal and external service delivery
methods are integrated
IT activities / functions are provided “as
a service,” over the Internet
Third-party
operated
Third-party hosted
and operated
Enterprise
data center
Enterprise
data center
Private cloud Hosted private
cloud
Managed
private cloud
Enterprise
Shared cloud
services
A
Enterprise
B
Public cloud
services
A
Users
B
Drivers • IT cost reduction
• Improve operational efficiency (processes, risk)
• Reduction of complexity
• Business Transformation
• OpEx
•Price (pay-as-you-go)
• Faster time to market
• Flexibility and scalability
Barriers • CapEx
• Capabilities and skills
• Cultural change
• Security, control and compliance
• Loss of individuality
• Portability / Provider change

© 2013 IBM Corporation© 2013 IBM Corporation3
Cloud Computing Spectrum
Private Public
Hybrid
IT capabilities are provided “as a service,” over an
intranet, within the enterprise and behind the firewall
Internal and external service delivery
methods are integrated
IT activities / functions are provided “as
a service,” over the Internet
Enterprise
data center
Enterprise
data center
Private cloud Hosted private
cloud
Managed
private cloud
Enterprise
Shared cloud
services
A
Enterprise
B
Public cloud
services
A
Users
B
Standard VSR SCE SmartCloud
Offerings SCMB SCE+ Meeting
VSR
SCMB
Individual
Offerings Managed Infrastructure Services
+

Managed Infrastructure Services (MIS)

RunRunRun
Improve (CSI) & ChangeImprove (CSI) & Change
5
MIS - Overview of the Service Elements
IT Service Pyramid
■ visualizes the technical scope of IT Services
■ enables modular combination of single layers
■ customized and appropriate solution for each
client
MIS Service Portfolio
■ comprises all necessary processes for an
efficient operation of the IT Services
■ IT Services in alignment to Information
Technology Infrastructure Library (ITIL) v3
processes
ServiceLevelManagementServiceLevelManagement
ITOperationManagementITOperationManagement
DatacenterDatacenter
NetworkNetwork
Hardware & Virtualization PlatformHardware & Virtualization Platform
Operating SystemOperating System
InfrastructureInfrastructure
ApplicationsApplications
BusinessBusiness
ApplicationsApplications
Application
Services
Application
Services
ProblemManagementProblemManagement
EventManagementEventManagement
ChangeManagementChangeManagement
Base
Infrastructure
Services
Base
Infrastructure
Services
IncidentManagementIncidentManagement ■ MIS core team located in
Switzerland
■ extended MIS team including
additional internal and external
resources in Switzerland
■ dedicated and none-dedicated global
resources (near shoring / off shoring)
ImplementImplementImplementDevelopDevelopDevelop
UnderstandUnderstand
IdentifyIdentify
Phases
Take over to
Operation
Take over to
Operation
Deal SelectionDeal Selection
Contact
signature
Contact
signature
Global Delivery
Center Germany
GlobalDelivery
CenterPoland&Romania
GlobalBusiness
Partners&Suppliers
Global Delivery
Center India
GTS
GTS
CHCH
SW
G
SW
G
CHCH
STGSTG
CHCH
local
local
Business
Business
Partners
Partners
local
local
Suppli
Suppli
ers
ers
MISMIS
SwitzerlandSwitzerland
Delivery Model

MIS - IT Service Pyramid
6
Base Infrastructure Services
■Datacenter
o 3 IBM datacenters in Switzerland
o customer located datacenters
■Network
o Network services based on Cisco products
o Security services based on Cisco products
■Hardware and Virtualization
o IBM Server, Storage and Backup Hardware
o Virtualization based on VMware or Microsoft
technology
■Operating System
o Microsoft
o Linux
o AIX
Application Services
■Infrastructure applications:
o Backup
o Monitoring
o Databases
o Software distribution
o etc.
■Business applications:
o Enterprise Resource Planning (ERP)
o Document Management System (DMS)
o Messaging / Collaboration
o etc.

■ Service Level Management
o Service Management
o Customer Satisfaction Management
o Contract Management & Accounting
o Risk Management
■ Event Management
o Monitoring and alerting services
■ Incident & Problem Management
o 7x24 Central Service Desk Services
o Service Management Suite (Tivoli)
o 1st Level Enduser Support (Remote and OnSite)
o 2nd Level Support
o 7x24 Stand-by for emergency duties
■ Change Management
■ IT Operation Management
o Maintenance
o Patch and Update Services
o Regular checks
MIS - Service Portfolio
7

IBM SmartCloud Enterprise+ (SCE+)

IBM SmartCloud Enterprise+ has been designed to support
enterprise-class workloads and includes a full suite of
managed services.
Shared cloud services
Enterprise+
B BA
IBM SmartCloud Enterprise+
Management, support
and deployment
Security
and isolation
Availability and
performance
Technology
platform
Payment and
billing
Dedicated cloud
Enterprise+
• Shared or dedicated managed environments
• Shared management environments
• Standard set of software images (operating
system, middleware, databases) offered in fixed
sizes and SLA packages
• Cloud-based IT Infrastructure Library (ITIL)
processes such as image lifecycle
management, asset and license
management and configuration management
• Architecture designed to support workloads
requiring a highly available infrastructure
• High-speed Tier 1 storage option

Networking Networking Networking
Storage Storage Storage
Servers Servers Servers
Virtualization Virtualization Virtualization
O/S O/S O/S
Middleware Middleware Middleware
Runtime Runtime Runtime
Data Data Data
Applications Applications Applications
Infrastructure
as a Service
Platform
as a Service
Software
as a Service
VendorManagesinCloud
ClientManages
ClientManages
Customization; higher costs; slower time to value
Standardization; lower costs; faster time to value
Cloud Service Models

You activate your service through the client portal.
Client
portal
Capacity
(server and
storage)
Service
category
Software
image
Managed
services
Example
A self-service web portal is designed to provide more rapid
access to the IBM SmartCloud Enterprise+ environment.
Capacity Service category Software image Managed services
64-bit IBM System x®
virtual machine
8 central processing
unit, 16 gigabytes (GB)
random access
memory (RAM),
384 GB storage
99.5 Silver service-level
agreement
24-hour service
request fulfillment
RHEL Linux 5.4
IBM DB2® Enterprise
Edition v9.7.1
Operating system

x86
options
32-bit configurations 64-bit configurations
Small Med Large
Max
Config*
Small Med Large XL
Max
Config
Virtual CPUs 1 2 4 8 1 2 4 8 8
Virtual memory (GB) 1 2 4 4 2 4 8 16 32
Instance storage (GB) 64 128 192 512 64 128 192 384 512
Additional Disks Max 14 up to 512 GB each 7 TB Max 14 up to 512 GB each 7 TB
IBM Power Systems™
options
64-bit configurations
Small Med Large XL Jumbo Max Config
Virtual CPUs 1 2 4 8 16 32
Virtual memory (GB) 2 4 8 16 32 96
Instance storage (GB) 64 128 192 384 512 N/A
Additional Disks Max 8 up to 512 GB each 4 TB
IBM SmartCloud Enterprise+ offers virtual machine capacity
options

Package
Virtual machine
(VM) availability
service-level
agreement
Infrastructure services
Bronze 98.5%
• 32-bit and 64-bit IBM System x® – Microsoft Windows
and Linux
• 64-bit IBM Power Systems™ – IBM AIX®
• Predefined selectable VM sizes (vCPU1, memory, storage)
• 24-hour service-request fulfillment goal
Silver 99.5%
• Bronze services plus VM mobility within a virtual cluster
• 24-hour service-request fulfillment
Gold 99.7%
• Silver services plus automated restart on VM failure
• 48-hour total service-request fulfillment goal
Platinum 99.9%
• Gold services plus storage replication across different
physical storage devices
• 72-hour total service-request fulfillment goal
1vCPU – virtual central processing unit
Our solution includes the following service quality levels that
help enhance flexibility and increase return on investment.

These software images can be made available for the appropriate operating systems:
• x86 operating system (VMWare):
Red Hat Enterprise Linux 5.4 and 5.6 (32 and 64 bit)
Microsoft Windows Server 2003 R2 Standard and Data Center Editions (32 and 64 bit)
Microsoft Windows Server 2008 R2 Standard and Data Center Editions (64 bit)
Cloud Computing worldwide Client References
GTS Cloud Computing Portal
• IBM Power Systems™ operating system (IBM PowerVM®):
IBM AIX® 6.1
IBM and non-IBM software can be included in the service catalog at your request:
• IBM DB2®
• IBM WebSphere® MQ
• Apache Tomcat
• IBM WebSphere Application Server
• Microsoft Internet Information Server (on
Windows OS only)
IBM SmartCloud Enterprise+ provides a standardized set of
operating system and software images to help reduce
complexity and cost.

Our solution includes:
• Security-rich building blocks from
IBM’s experience with outsourcing:
IBM Service Manager (ISM)
Based on IBM global virtualization
reference architecture
• Out-of-band network for access to
management infrastructure
• Regular validation of security parameters
and policies
• Strict adherence to IBM corporate patch and
vulnerability scanning management practices
• IBM standard processes using global delivery
framework efficiencies
• Hosting in a Tier-3 data center
Management
layer security
IBM IES4
certification
IBM internal
security
standards
IBM ESA2
certification
Annual
SAS701
audits
IBM ASCA3
certification
1Statement on Auditing Standards (SAS70)
2Evaluation of shared application (ESA)
3Application Systems Control and Auditability (ASCA)
4Inter-Enterprise Services (IES)
We have implemented SmartCloud Enterprise+ security
controls that meet today’s industry best practices at the
management layer.

These include:
• International Organization for Standardization (ISO)
and International Electrotechnical Commission (IEC)
27001/2-based information security
(ISeC) agreements that support industry and
regulatory requirements
• Hardened operating system (OS) images, regularly
validated to ISeC controls with optional host-based
intrusion detection system (HIDS) and host-based
intrusion prevention system (HIPS)
• Middleware configured in a security rich manner,
based on ISeC specifications
• Automated validation of ISeC security controls
• Automated processes for Service Activation and
Deactivation (SA&D) and patch management
• Standard identity federation methods to support
existing enterprise directory
Managed
layer security
ISeC
security
controls
Automated
patch
management
IBM ERS1
Secure
SA&D
Antivirus
(Windows)
1Internet Emergency Response Service (ERS)
Our SmartCloud Enterprise+ environment adopts IBM best-
of-breed security controls to help provide security across the
managed layer

Europe
Ehningen, Germany (SCE, SCE+)
Montpellier, France (SCE+)
Winterthur, Switzerland (SCE+), 07/2013
Barcelona, Spain (SCE+), 09/2013
UK (SCE+), planned
Europe
Ehningen, Germany (SCE, SCE+)
Montpellier, France (SCE+)
Winterthur, Switzerland (SCE+), 07/2013
Barcelona, Spain (SCE+), 09/2013
UK (SCE+), planned
North America
Markham, Canada (SCE, SCE+)
Boulder, USA (SCE, SCE+)
Research Triangle Park, USA (SCE, SCE+)
North America
Markham, Canada (SCE, SCE+)
Boulder, USA (SCE, SCE+)
Research Triangle Park, USA (SCE, SCE+)
Latin America
Hortolandia, Brazil (SCE+)
Latin America
Hortolandia, Brazil (SCE+)
Japan
Makuhari, Japan (SCE, SCE+)
Japan
Makuhari, Japan (SCE, SCE+)
Asia Pacific
Singapore (SCE)
Sydney, Australia (SCE+)
Asia Pacific
Singapore (SCE)
Sydney, Australia (SCE+)
India
To be defined (SCE+),
planned
India
To be defined (SCE+),
planned
SmartCloud Global Deployment

IBM SmartCloud Recovery
Virtualized Server Recovery (VSR)

There are many challenges associated with disaster
recovery on a physical infrastructure.
Identical hardware required for recovery
Costs are doubled, complexity is increased
Accurate configuration information is critical
Idle hardware
Standby hardware is needed for faster recovery time objective
Servers that need repurposing at time of disaster are labor
intensive and time consuming
Slow, complex recovery process
Different solutions for different availability tiers
Separate procedures for system and data disks
Separate procedures for desktop PCs
Multi-step recovery processes
Configure
hardware
Install
OS
Configure
operating
system
(OS)
Install
backup
and
restore
agent
Start
“Single-step
automatic
recovery”
Site A Site B

Virtualized Server Recovery – Value Proposition
20
Legacy Fixed Site
IBM Fixed Site
6 hours
Virtualized Server Recovery
Considerable RTO and RTO improvements
(Fixed site, remote access, stored images and replication)
RTO – up to 1 hour
RPO – near zero
10-60 minutes
Hardware & virtualization layer independent
Tape Delivery
(Remote access, reduced setup time, stored OS images)

VSR Solution Overview
Remote Locations
Asynchronous Replication
Replication
Servers
Recovery
Servers
A
B
C
D
B
A
C
IBM VSR Data Center
Shared Services
Client
D
End Users
Production Site
Replicated Data
Data for Recovery
Servers
WAN Connectivity
Internet – Leased Line
A DB C
BA
CD
End users
communication flow in case of
disaster
Platforms are started in
case of disaster or test

VSR Portal
Client
IBM SmartCloud VSR Portal
BCRS VSR
Storage
IBM Site
BCRS
VSR
Servers
Login to IBM SmartCloud
VSR Portal
Client Servers
InternetInternet

We offer a robust suite of services including architecture,
engineering, implementation and maintenance.
Offering features
The ready-to-go, fully managed cloud service from IBM can have your servers running their
operating systems, applications and data in minutes
Service options to meet your diverse needs: Gold, Silver, Bronze or dedicated point of delivery
Supports:
– Microsoft Windows 2003, 32 & 64 bit versions
– Microsoft Windows 2008 R2, 32 & 64 bit versions
– Red Hat Enterprise Linux version 4 and 5, 64-bit only, Logical Virtual Manager (LMV) disk
layout
– AIX
Each virtual machine (VM) can use a maximum of 8 virtual processor cores and 32 gigabyte
(GB) of virtual random access memory (resources applied to each VM varies
in near-real-time)
“Cross-server consistency” helps enable applications running across multiple servers to have a
near-seamless failover to our cloud recovery infrastructure

We provide more flexible virtualized server recovery service
options.
Gold
For mission-critical servers
requiring immediate
RTO/RPO
Dedicated virtual servers
for failover “in minutes”
Failover time depends on
number of servers,
volumes per server
Server failover completions
are “staggered”
Replication capture:
96 snapshots/24 hours
Silver
Provisioning 1 hour or less
to begin failover
Server failover completions
are “staggered”
Immediate RPO
Replication capture:
24 snapshots/24 hours
Cost effectively helps meet
recovery needs for servers
running
“tier 2” applications
Shared resource model
Bronze
Provisioning within 6 hours
Ability to help recover
servers and data from tape,
disk, NAS, etc., into the
BCRS cloud infrastructure
Migration path from
traditional hot site
to cloud recovery services
Shared resource model

IBM SmartCloud Recovery
SmartCloud Managed Backup

IBM SmartCloud Managed Backup helps protect your critical
business data with cloud-based, managed solutions.
Pay-as-you-use pricing model
No long-term architectural investments
Scalability and automation to handle growth
Flexibility to meet changing requirements
High levels of performance and reliability
Reduced costs for deploying new services
Comprehensive reporting capabilities
Cloud Computing:
A style of computing where scalable
and elastic IT-enabled capabilities are
provided "as a service" to external
customers using Internet technologies*

27
Our distributed backup services can provide professionally
managed data protection for servers, personal computers, and
laptops.
This subscription service can back up your information on our platform.
Designed to provide:
Automatic data protection and
nonintrusive, scalable backups
Support for security with
Advanced Encryption Standard
(AES-128)
Flexible retention policies and
long-term archiving
Compliance management
Faster backups and recovery
with no tapes
Comprehensive platform support
Wide area
network (WAN)
Distributed data protection
Customer personal
computers and
servers
Smartcloud
Managed Backup
service platforms

Our inclusive portal and reporting capabilities are designed to
support more effective protection of critical information.
Automated portal and
reporting can provide:
• Web-based,
multilingual reporting
• Provisioning and
support
• Graphical or tabular
reports
• Alert notifications
• Monthly reporting

29
Our services can include automated backup reporting
and alerting.
More robust, centralized reporting across
identified worldwide locations, devices,
servers, clients and backup networks
Used to assess:
– Backup failure risk
– Configuration issues
– Performance issues
– Adherence to enterprise architecture
standards
– Retention and media policy
– IBM Operations ticket tracking
– Representative site sizing
Report Description Frequency
Backup failure
email
notification
Near-real-time
backup failure
notification for
active client servers
Near-real-time
All server
activity
Backup activity
report for last
24 hours
Daily
Backup failures
Provides notice of
failed backups for
last 24 hours
Daily
Backup report
card
Three-day snapshot
of previous backup
activities
Daily

IBM Technology Day 2013 IBM Cloud Bethmann Devezeaud Salle Albertville

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IBM Technology Day 2013 IBM Cloud Bethmann Devezeaud Salle Albertville