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IBM  and  GREEN  IT NG KIEN LOCK
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It is only through the ability to share and promote innovation   that we can tackle the environmental issues facing us
Key Messages ,[object Object],[object Object],[object Object],[object Object],[object Object]
CIO’s are not accountable for the energy costs to run a data center A recent survey showed 77% of IT departments are not responsible for  the data center energy bills 1 CIO’s do not have the facts to make informed decisions on how to better manage data center energy usage Less than 20% of businesses have conducted an energy audit. 2 CIO’s are surprised with the short payback to go “green” EPA estimates 25-55% annual energy savings are possible 3 ,[object Object],[object Object],Think  Green :  What is the role of the CIO? What is your choice? 50% of CFO’s have reducing data center power as a priority 4
Five building blocks provide the tools to operational savings and business growth.  Going  green  impacts the  pocketbook and the planet. Double your IT capacity ,[object Object],Reduce operational costs ,[object Object],[object Object],Positive environmental impact  ,[object Object],Diagnose Get the facts to understand your energy use and opportunities for improvement Build Plan, build, and upgrade to  energy efficient  data centers Cool  Virtualize Implement virtualization and  other innovative technologies Manage & Measure Seize control  with energy management software IBM Project Big Green Use innovative cooling  solutions
Facilities Compute Resources Virtualization Diagnose IBM’s Holistic  Green  IT Approach Active Energy Management Responsible Disposal Cooling  Innovations
How  green  can you go? People External Waste Management Water conservation Ozone depletion avoidance Regulation Air pollution Prevention Process / RoHS Go Paperless HR Policy Enterprise Travel Policy Lights Out CRT to LCD Transport Policy Recycle Reuse Temperature control SCM E-learning Procurement DC design DC Layout CRAC Chillers Structured Cabling UPS Fire suppression Chilled water IT Environment Virtualization Consolidation Cooling Cabling Network Rack Hardware Software Firmware Server Chip Component
Establishing Your  Green  Agenda Setting, achieving, measuring and verifying requires your holistic approach. Infrastructure service management Workload People Facilities Systems and data center equipment
GREEN  COLLABORATION
How  green  can you go? People External Waste Management Water conservation Ozone depletion avoidance Regulation Air pollution Prevention Process / RoHS Go Paperless HR Policy Enterprise Travel Policy Lights Out CRT to LCD Transport Policy Recycle Reuse Temperature control SCM E-learning Procurement DC design DC Layout CRAC Chillers Structured Cabling UPS Fire suppression Chilled water IT Environment Virtualization Consolidation Cooling Cabling Network Rack Hardware Software Firmware Server Chip Component
Redefining the Response to Common Business Processes IBM Unified Communications and Collaboration (UC2™)   optimizes business processes by reducing communication delays and improves an organization’s ability to respond to key issues Messaging Voice Presence Video Collaboration Conferencing Desktop Integration Mobility
Optimizing Infrastructure, Workloads and People for Energy Efficiency Infrastructure Service Management Workloads People Reduce use of paper by enabling business processes to use eForms and images Shift workloads to underutilized servers to reduce energy and floor space needs Reduce business travel by using online collaboration Reduce commuting with online collaboration and increasing work from home Virtualize the infrastructure to reduce amount of IT staff needed to maintain servers Schedule  execution of workload to off-peak hours to use lower cost energy Optimize business processes to reduce energy footprint and costs of operations Turn the power down when work (transactions) slows down Optimize applications to reduce needed IT resources and energy Optimize HVAC for hot spots to reduce energy consumption Compress your data to lower storage and server needs Consolidate and Virtualize to eliminate floor space and compute infrastructure Comply with environmental regulatory requirements
“ Going  Green” IBM Going  Green  -  The benefits of collaboration tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GREEN  DATA CENTER
How  green  can you go? People External Waste Management Water conservation Ozone depletion avoidance Regulation Air pollution Prevention Process / RoHS Go Paperless HR Policy Enterprise Travel Policy Lights Out CRT to LCD Transport Policy Recycle Reuse Temperature control SCM E-learning Procurement DC design DC Layout CRAC Chillers Structured Cabling UPS Fire suppression Chilled water IT Environment Virtualization Consolidation Cooling Cabling Network Rack Hardware Software Firmware Server Chip Component
Inherent Data Center Inefficiencies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Power use % of total data center  electricity use 35 30 25 20 15 10 5 0 Chiller/ cooling  tower Information technology Switch/ gen Uninterruptible power supply (UPS) Power  distribution unit Computer room air- conditioner Humidifier Active Energy Management  Lighting Cooling systems Electrical and building systems Cooling, Power and IT are the 3 largest consumer of energy in a data center Optimize IT Infrastructure  Energy Efficiency Optimize Data Center  Infrastructure Energy Efficiency
Data centers are at a tipping point, driven by energy costs and usage Increased Compute Demand ,[object Object],[object Object],Changing cost dynamics ,[object Object],[object Object],[object Object],Data center lifecycle mismatch  ,[object Object],[object Object],[object Object],Meet Business & IT Growth  Reduce capital and operating costs for data centers Reduce risk by providing more available and predictable data center operations ,[object Object],[object Object],[object Object],4. Gartner Survey Suggests Extensive Data center Expansion plans on the Horizon, G00154962, mike Chuba, February 200 5. ASHRAE (find source) 6. IDC The datacenter evolution: Technologies, Designs, People and Green, Michele Bailey, 2008
Many data center projects happen because of the following business reasons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It is the not obvious that ‘kills’. For every dollar spent procuring the data center, four dollars are spent operating it. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resilience is the capability of an enterprise to rapidly adapt and respond to any internal or external unexpected event or sudden market change and continue business operations without significant disruption. Flexible Available Robust The infrastructure adopts to dynamic and unforeseen changes in the business environment. The infrastructure is prepared for threats from the inside and outside caused by technical influences, human beings and force majeure by means of proactive concepts.  The infrastructure reacts to changes and stress with consistent, adequate availability and security. Resilient Data Center
Rising Business Service Delivery Costs IT Resources 70% 30% Power supply, memory,  fans, drives . . . Processor Utilization 80% 20% Idle Used Data Center IT Load Power and Cooling 55% 45% x1.7 1W of application computing requires 27W of Data Center power x3.3 x5 +1 W used  resource 16 W IT power 5 W processor power 27 W data center power
Five building blocks provide the tools to operational savings and business growth.  Going  green  impacts the  pocketbook and the planet. Double your IT capacity ,[object Object],Reduce operational costs of a 20,000 sq ft Data Center ,[object Object],[object Object],Positive environmental impact  ,[object Object],Diagnose Get the facts to understand your energy use and opportunities for improvement Build Plan, build, and upgrade to  energy efficient  data centers Cool  Virtualize Implement virtualization and  other innovative technologies Manage & Measure Seize control  with energy management software IBM Project Big Green Use innovative cooling  solutions
It’s not what you  KNOW , but what you  DO  that matters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Steps for creating a  green  data center
IBM assesses the client’s data center’s energy efficiency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IBM Data Center Solution Overview Traditional DC Services (BAU)  +  Project Big Green  =  Robust  +  Available + Flexible  +  Energy Efficient Robust Available Efficient Flexible
Data center consolidation: challenges and benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wall Greening 1. Reduce PAL Roof Greening Effect Roof Greening Air temperature Concrete Surface 21℃ diff time temperature
Acros Fukuoka Roof Greening 1. Reduce PAL 2. Reduce CEC Roof Greening Effect Roof Greening Air temperature Concrete Surface 21℃ diff time temperature
Mabuchi Motor HQ Building Double Skin Control/Seal Penetration (Heat/Vapor) 1. Reduce PAL Sunlight = 100 No sun shading  With sun shading (outside)  Energy enters the building Energy enters the building Sunlight = 100 Sunlight = 100 Outside Outside inside inside convection emission convection emission
Assessing energy efficiency: helping client’s apply power and cooling best practices IBM provides a comprehensive, fact-based analysis that prioritizes tactical plans across your data center to help improve efficiency and reduce costs Collect ,[object Object],[object Object],[object Object],[object Object],Identify ,[object Object],[object Object],[object Object],[object Object],Compare ,[object Object],[object Object],[object Object],[object Object],Justify ,[object Object],[object Object],[object Object],[object Object],Report ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Six- to eight-week effort, depending on availability of site-specific data and site access
Green Data Center using new design & technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Inlet 27ºC  Outlet  27ºC RDHx Cooling Architecture (Rear Door Heat eXchanger)
Removing the heat in specialized racks  BEFORE  the hot air gets into the hot aisle is an energy efficient approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A hot aisle containment option can be utilized to prevent hot exhaust air from mixing with the cooled supply air thereby increasing cooling capacity and efficiency Hot aisle containment options (Ceiling, door and frame enclosure assemblies) Build
IBM Service Management’s Green Data Center Using green data to accelerate infrastructure value to your business services Intelligent  Chargeback Green Business Services Optimize Assets by Energy Usage NEW!  Tivoli Monitoring  For Green Energy Energy Aware  Provisioning
VIRTUALIZATION
How  green  can you go? People External Waste Management Water conservation Ozone depletion avoidance Regulation Air pollution Prevention Process / RoHS Go Paperless HR Policy Enterprise Travel Policy Lights Out CRT to LCD Transport Policy Recycle Reuse Temperature control SCM E-learning Procurement DC design DC Layout CRAC Chillers Structured Cabling UPS Fire suppression Chilled water IT Environment Virtualization Consolidation Cooling Cabling Network Rack Hardware Software Firmware Server Chip Component
Value of a Virtualized Infrastructure Increase utilization Most practical choice to achieve full consolidation Capability to pool resources to service a workload  Can improve availability and reliability (LPAR, SAN, Clustering) Improve productivity Creates virtualized infrastructure for test and development Improves rapid deployment and scaling of workloads Use common tools across many systems, simplified resource management Link infrastructure performance to business goals   Use policy to adjust resources based on requirements of the business Analyze application performance based on business policy Improve business resilience
Long-Term Focus on Virtualization Across our Systems iSeries ™ System z9™ zSeries ® System p5 ™ pSeries ® xSeries ® BladeCenter™ IBM System Storage ™ OpenPower ® While virtualization sounds complex, it’s really a simple idea.  IBM Systems can provide virtualization capabilities that are unique in the marketplace. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IBM Virtualization Engine™ solution  is end-to-end Virtualized view Virtualized management Virtualized resources Virtual Resource Access Virtual Resource Management Virtual Resources Programmatic Interface Virtual  View Workload & performance managers Resource management, modeling, mapping Resource virtualizers Partitioning, virtual machines,  I/O, networks, VTS  IBM Server & Storage Systems Virtualization Planning Tools
How Can Virtualization Help Solve Real Business Problems? CEO Agenda CIO Agenda Virtualization  Proof Points Control and Reduce Corporate Costs Innovation Now Maximize Return on Past Investments Manage Corporate Risks Control and Reduce IT Costs Innovate with new Technologies Maximize Return on Past IT Investments Improve IT Resilience and Security ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GTS Server Consolidation and Virtualization Service Significant savings from x86 to mainframe implementations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Before Consolidation/Virtualization  ,[object Object],[object Object],[object Object],[object Object],After Consolidation/Virtualization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Results will vary widely based on several factors including # of servers and work load types.
VMware Server Virtualization Services Help Clients Build a Solid Foundation for Optimized x86 Environments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: IBM Analysis, 2008
Enhanced Storage Virtualization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Energy Efficiency and Storage
Green Networks
How  green  can you go? People External Waste Management Water conservation Ozone depletion avoidance Regulation Air pollution Prevention Process / RoHS Go Paperless HR Policy Enterprise Travel Policy Lights Out CRT to LCD Transport Policy Recycle Reuse Temperature control SCM E-learning Procurement DC design DC Layout CRAC Chillers Structured Cabling UPS Fire suppression Chilled water IT Environment Virtualization Consolidation Cooling Cabling Network Rack Hardware Software Firmware Server Chip Component
Simplifying Networks Collapsed tiers Single operating system Integrated and consolidated security Multiple tiers Disparate operating systems Distributed security Power Space Space Power Multiple interfaces Proprietary Multiple management apps Single management interface across routing, switching and security.
Action Plan for  GREEN  IT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Business Business applications solutions Infrastructure Network Infrastructure solutions Voice and Video Solutions Collaboration Solutions Network Convergence IP Telephony Unified Messaging IPTV Infrastructure RFID Solutions  Network  Applications Optimization  Networking Strategy Network  Infrastructure Optimization Data Center  Networks IP Contact Center Digital  Community Enterprise Mobility Campus  & LAN WAN Network Management Optimization IBM Integrated Communications Services portfolio is designed to help clients realize the full  potential of integration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Integration ,[object Object],[object Object],[object Object],Telecom Expense Management Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Real time Collaboration October 19, 2007 Video Communications ,[object Object],[object Object],[object Object],[object Object],Color ICS Services  Network Strategy and Optimization Converged Communications Mobility, Wireless & RFID Network Integration & Managed Services Telecom Expense Management
 

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IBM and GREEN IT; Green IT – How to Make IT Work and Save Money

  • 1. IBM and GREEN IT NG KIEN LOCK
  • 2.
  • 3. It is only through the ability to share and promote innovation that we can tackle the environmental issues facing us
  • 4.
  • 5.
  • 6.
  • 7. Facilities Compute Resources Virtualization Diagnose IBM’s Holistic Green IT Approach Active Energy Management Responsible Disposal Cooling Innovations
  • 8. How green can you go? People External Waste Management Water conservation Ozone depletion avoidance Regulation Air pollution Prevention Process / RoHS Go Paperless HR Policy Enterprise Travel Policy Lights Out CRT to LCD Transport Policy Recycle Reuse Temperature control SCM E-learning Procurement DC design DC Layout CRAC Chillers Structured Cabling UPS Fire suppression Chilled water IT Environment Virtualization Consolidation Cooling Cabling Network Rack Hardware Software Firmware Server Chip Component
  • 9. Establishing Your Green Agenda Setting, achieving, measuring and verifying requires your holistic approach. Infrastructure service management Workload People Facilities Systems and data center equipment
  • 11. How green can you go? People External Waste Management Water conservation Ozone depletion avoidance Regulation Air pollution Prevention Process / RoHS Go Paperless HR Policy Enterprise Travel Policy Lights Out CRT to LCD Transport Policy Recycle Reuse Temperature control SCM E-learning Procurement DC design DC Layout CRAC Chillers Structured Cabling UPS Fire suppression Chilled water IT Environment Virtualization Consolidation Cooling Cabling Network Rack Hardware Software Firmware Server Chip Component
  • 12. Redefining the Response to Common Business Processes IBM Unified Communications and Collaboration (UC2™) optimizes business processes by reducing communication delays and improves an organization’s ability to respond to key issues Messaging Voice Presence Video Collaboration Conferencing Desktop Integration Mobility
  • 13. Optimizing Infrastructure, Workloads and People for Energy Efficiency Infrastructure Service Management Workloads People Reduce use of paper by enabling business processes to use eForms and images Shift workloads to underutilized servers to reduce energy and floor space needs Reduce business travel by using online collaboration Reduce commuting with online collaboration and increasing work from home Virtualize the infrastructure to reduce amount of IT staff needed to maintain servers Schedule execution of workload to off-peak hours to use lower cost energy Optimize business processes to reduce energy footprint and costs of operations Turn the power down when work (transactions) slows down Optimize applications to reduce needed IT resources and energy Optimize HVAC for hot spots to reduce energy consumption Compress your data to lower storage and server needs Consolidate and Virtualize to eliminate floor space and compute infrastructure Comply with environmental regulatory requirements
  • 14.
  • 15. GREEN DATA CENTER
  • 16. How green can you go? People External Waste Management Water conservation Ozone depletion avoidance Regulation Air pollution Prevention Process / RoHS Go Paperless HR Policy Enterprise Travel Policy Lights Out CRT to LCD Transport Policy Recycle Reuse Temperature control SCM E-learning Procurement DC design DC Layout CRAC Chillers Structured Cabling UPS Fire suppression Chilled water IT Environment Virtualization Consolidation Cooling Cabling Network Rack Hardware Software Firmware Server Chip Component
  • 17.
  • 18. Power use % of total data center electricity use 35 30 25 20 15 10 5 0 Chiller/ cooling tower Information technology Switch/ gen Uninterruptible power supply (UPS) Power distribution unit Computer room air- conditioner Humidifier Active Energy Management Lighting Cooling systems Electrical and building systems Cooling, Power and IT are the 3 largest consumer of energy in a data center Optimize IT Infrastructure Energy Efficiency Optimize Data Center Infrastructure Energy Efficiency
  • 19.
  • 20.
  • 21.
  • 22. Resilience is the capability of an enterprise to rapidly adapt and respond to any internal or external unexpected event or sudden market change and continue business operations without significant disruption. Flexible Available Robust The infrastructure adopts to dynamic and unforeseen changes in the business environment. The infrastructure is prepared for threats from the inside and outside caused by technical influences, human beings and force majeure by means of proactive concepts. The infrastructure reacts to changes and stress with consistent, adequate availability and security. Resilient Data Center
  • 23. Rising Business Service Delivery Costs IT Resources 70% 30% Power supply, memory, fans, drives . . . Processor Utilization 80% 20% Idle Used Data Center IT Load Power and Cooling 55% 45% x1.7 1W of application computing requires 27W of Data Center power x3.3 x5 +1 W used resource 16 W IT power 5 W processor power 27 W data center power
  • 24.
  • 25.
  • 26.
  • 27. IBM Data Center Solution Overview Traditional DC Services (BAU) + Project Big Green = Robust + Available + Flexible + Energy Efficient Robust Available Efficient Flexible
  • 28.
  • 29. Wall Greening 1. Reduce PAL Roof Greening Effect Roof Greening Air temperature Concrete Surface 21℃ diff time temperature
  • 30. Acros Fukuoka Roof Greening 1. Reduce PAL 2. Reduce CEC Roof Greening Effect Roof Greening Air temperature Concrete Surface 21℃ diff time temperature
  • 31. Mabuchi Motor HQ Building Double Skin Control/Seal Penetration (Heat/Vapor) 1. Reduce PAL Sunlight = 100 No sun shading With sun shading (outside) Energy enters the building Energy enters the building Sunlight = 100 Sunlight = 100 Outside Outside inside inside convection emission convection emission
  • 32.
  • 33.
  • 34.  
  • 35.  
  • 36.
  • 37.
  • 38. A hot aisle containment option can be utilized to prevent hot exhaust air from mixing with the cooled supply air thereby increasing cooling capacity and efficiency Hot aisle containment options (Ceiling, door and frame enclosure assemblies) Build
  • 39. IBM Service Management’s Green Data Center Using green data to accelerate infrastructure value to your business services Intelligent Chargeback Green Business Services Optimize Assets by Energy Usage NEW! Tivoli Monitoring For Green Energy Energy Aware Provisioning
  • 41. How green can you go? People External Waste Management Water conservation Ozone depletion avoidance Regulation Air pollution Prevention Process / RoHS Go Paperless HR Policy Enterprise Travel Policy Lights Out CRT to LCD Transport Policy Recycle Reuse Temperature control SCM E-learning Procurement DC design DC Layout CRAC Chillers Structured Cabling UPS Fire suppression Chilled water IT Environment Virtualization Consolidation Cooling Cabling Network Rack Hardware Software Firmware Server Chip Component
  • 42. Value of a Virtualized Infrastructure Increase utilization Most practical choice to achieve full consolidation Capability to pool resources to service a workload Can improve availability and reliability (LPAR, SAN, Clustering) Improve productivity Creates virtualized infrastructure for test and development Improves rapid deployment and scaling of workloads Use common tools across many systems, simplified resource management Link infrastructure performance to business goals Use policy to adjust resources based on requirements of the business Analyze application performance based on business policy Improve business resilience
  • 43.
  • 44. IBM Virtualization Engine™ solution is end-to-end Virtualized view Virtualized management Virtualized resources Virtual Resource Access Virtual Resource Management Virtual Resources Programmatic Interface Virtual View Workload & performance managers Resource management, modeling, mapping Resource virtualizers Partitioning, virtual machines, I/O, networks, VTS IBM Server & Storage Systems Virtualization Planning Tools
  • 45.
  • 46.
  • 47.
  • 48.
  • 50. How green can you go? People External Waste Management Water conservation Ozone depletion avoidance Regulation Air pollution Prevention Process / RoHS Go Paperless HR Policy Enterprise Travel Policy Lights Out CRT to LCD Transport Policy Recycle Reuse Temperature control SCM E-learning Procurement DC design DC Layout CRAC Chillers Structured Cabling UPS Fire suppression Chilled water IT Environment Virtualization Consolidation Cooling Cabling Network Rack Hardware Software Firmware Server Chip Component
  • 51. Simplifying Networks Collapsed tiers Single operating system Integrated and consolidated security Multiple tiers Disparate operating systems Distributed security Power Space Space Power Multiple interfaces Proprietary Multiple management apps Single management interface across routing, switching and security.
  • 52.
  • 53.
  • 54.