The document discusses best practices for telephoning clients, including warm calling by profiling clients and identifying problems to solve, cold calling by researching clients and building rapport, leaving effective voicemails with a clear call to action, following up phone calls by being prepared and making the call a conversation, and answering calls promptly while prioritizing visitors. It also touches on non-traditional marketing methods and qualities of an effective tagline such as being short, simple, and appealing to the target audience.

1. Telephoning

2. Warm calling
vs cold calling

3. Warm calling
● Conducting a client profile
● Where to find them?
● What do you say?
● Making it a routine
● A follow-up system

4. Cold calling
● Research the client
● Identify a problem that you can solve
● Be conversational and natural
● Build rapport
● Determine a fit

5. Voice mails
● Have a script
● Your message has to be short
● A focused message
● Be professional, enthusiastic and confident
● Leave a call-to-action

6. Follow up by phone
● Know why you are calling
● Have some sort of script
● Get in the mood
● Speak briefly - then listen
● Make it a conversation
● Ask for the next step

7. Effective telephoning
● Calls should be answered by 2nd time
● ‘’Thank you for calling Hieroglifs. This is John.’’
● Never put a caller on hold
● It takes 17 seconds for a caller to get annoyed
● Visitor always gets the priority
● A call for a co-worker:
o ‘’The person is not available. I’d be happy to receive
the message’’

8. Non-traditional marketing
● Street marketing
● Seminars
● Public jokes
● Events
● Membership organizations

9. The perfect tagline
● BMW

10. Adidas

11. What makes a good tagline?
● Short
● Simple
● Specific
● Positive
● Appealing to your target audience

12. Writing a good tagline
● Keywords
● Benefits and values
● Combine words
● Pick your favorites
● Test your favorites on others