Vol.4: Havas Host's look at consumer behaviors in the time of COVID-19.

1. 01/05/2020
Brought to you by HostHavas and the Havas Village
HostHavas
COVID-19 Industry Update
7th Edition

2. Hello!
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Whilst many places around the world are still in the grasp of a serious pandemic,
here in Australia, we are seeing a relaxing of restrictions.
The first phase of restrictions is ending, and we are in a period of flux. All the
conversations we are having with our clients reflect this change as we all plan for
‘what’s next’.
As a result, there is not a significant amount of brand activity to report for us to
share and discuss. Instead, we are reporting on the shift in consumer mood, both
positive and negative as we contemplate a new phase.
The second part of this week’s update is the Meaningful Brands COVID-19
research we conducted, which gives insight into what consumers think it means to
be a Meaningful Brand right now. We hope you find it useful.
- Laura, Olly, Jon and Bohdi
A word from the editors on the week that was

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Australia’s shift in mood
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5. In Australia, there is a growing consensus that the end of
strict restrictions is nearing.
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7. While we may not be able to head back to the pub or go
on holiday yet, we have observed two sentiments…
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8. People are busting to jumpstart their old lives.
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10. But there is also an undercurrent of anxiety about the
economic impact and what else could be changed for good.
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12. Our prediction?
Brands will have an opportunity to help people indulge their
pent-up demand for wanderlust and socialising,
while supporting them through financial uncertainty.
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13. Meaningful Brands Study
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A quantitative research study that explores how brands
can be meaningful in the context of COVID-19

66. Thank you, and look after yourself.
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