1. Press Release
For Immediate Release
10/02/15
Contact:
Haley McGee
Mobile: (408) 409-3532
E-mail: haley.mcgee@gmail.com
LinkedIn Talks With Students About Their Publishing Platform
San Jose, CA… Maya Pope-Chappell, News Editor for LinkedIn, came to San Jose State
University’s Martin Luther King Jr. Library to talk with students about LinkedIn’s publishing
platform.
News Editor’s choose posts to promote, helping publishers reach an audience of up to
380 million professionals. “There are long form and short form posts, long form posts are
generally 500-2,000 words; editors will not promote a post under 300 words,” says Pope-
Chapell.
LinkedIn’s publishing platform allows people to discuss a broad range of topics. “There
are a number of different channels that people can publish to, including: Public Speaking,
Editor’s Pick, Company Culture, and many more,” says Pope-Chapell.
Pope-Chapell focuses on promoting posts for the millennial population on the publishing
platform. When it comes to giving students guidance on topics to post about, LinkedIn provides
students with an editorial calendar each year. The calendar provides a monthly topic to post
about, with a specific hashtag so editors can find which posts relate to the chosen topic.
-more-

2. LinkedIn allows publishers to view the analytics on their posts, giving them an idea of
what kind of audience their posts are reaching. Users can see who is interacting with their posts,
the demographics of their readers, and the top traffic sources used to find their posts.
About LinkedIn:
LinkedIn is a business-oriented social networking service. The company is headquartered in
Mountain View, CA. with offices across the United States and internationally. LinkedIn was
founded by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly and Jean-Luc Vaillant.
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