2. Organizational Identification
Individual’s feeling of oneness with an organization
Experience wins and losses as one’s own
Self-evaluative (prestige distinctiveness)
Specific type of social identification (targets)
Even in the absence of shared goals and values
(industry, catholic church)
(Ashforth & Mael, 1989; Mael & Ashforth, 1992)
3. Expanded Model
Disidentification (Elsbach, 1999)
Ambivalent Identification (Pratt, 2000)
Neutral Identification (Kreiner & Ashforth, 2004)
Narcissistic Identification (Galvin, Lange, and Ashforth,
2014) involves seeing the organization within the self,
not the self in the organization (CEOs and Top
Management Teams often studied)
Also over-identification
4. Research Question
How does extreme volunteer involvement affect
narcissistic identification?
5. Nonprofit Volunteers
Inductive ethnographic study (lack of theory)
Building theory, not testing it
Purposeful sample: animal shelter
Volunteers needed for operation
Large variation both within and between orgs.
6. Nonprofit Volunteers
Some are “staff-like”
Others are “public-like”
(Participant) observation and interviews
(Cleaning, feeding, dishes, socializing, multiple buildings,
fostering)
Jottings and field notes
Unreliable labor
Insider/outsider
Some structured interviews coded
7. Possible Implications
Increased commitment?
More organizational citizenship behaviors?
More hours volunteering?
Larger donations? (Boenigk & Helmig, 2013)
Narcisistic at bottom of org (Van Knippenberg & Schie,
2000)