Santeri's ppt

1. how to create conscious travel solutions?
santeri lehtonen
rethinking tourism
GreenBuzz Berlin

2. who am i?
+

3. the problem

4. the problem
≠
aware world citizen
aware world citizen
cognitive dissonance

5. the players
individuals governments companies
● why travel?
● culture
change?
● slow travel
● policies?
● benefitting
aviation?
● benefitting
transition?
● aviation
degrowth?
● ground +
sea growth?
● staff travel?

6. the question
How to build a coalition of organizations that want to
commit to the mobility shift ?
&
How to build a movement of people who choose to
travel sustainably and ask for institutional changes ?
the questions

7. (some) solutions
empower decision making
○ direct users
○ event attendees
○ organisations

9. (some) solutions
empower decision making
○ direct users, event attendees
○ organisations, companies
generate attention
○ raise awareness
○ force dialogue
active lobby
○ take conversation to power
○ write policy / white papers
think tank
○ generate solutions

10. 1. Find a local alternative.
If you live in Europe, why fly to Thailand when you can find the
same sunny beaches in Croatia? Explore your own city, country
or continent.
2. Turn a few small trips into one big one.
Always wanted to go to Eastern Europe or Asia? Take the Train-
Siberian express and combine different dream trips in one.
3. Use a different form of transport.
Take your bike on a biking holiday, hitchhike, become crew
member on a sailboat. Your trip starts the moment you start
moving.
tips

11. thank you!
santeri lehtonen
santeri@impactforecast.org
& in collaboration with:powered by:

12. donate sign

13. is powered by:
& in collaboration with:

14. Leg Date Stop Days Phase Thinktank
On board
1 2 Oct Scheveningen -
Casablanca
9 - 11
days
Exploration & Problem
Analysis
2 11/13 Oct Casablanca - Tenerife 7 - 9 days Vision
3 20 Oct Tenerife - Cape Verde 8 days Brainstorm & Climathon
4 28 Oct Cape Verde - Recife 12 days Roadmap
5 10 Nov Recife - Rio de Janeiro 10 days Prepare output
6 20 Nov Rio de Janeiro
In Chile
- 28 Nov Valparaiso Workshops at COY
- 2 Dec Santiago Side-event at COP