Social media Workshop RDJ + Pixelbar
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This slideshow was part of a Workshop with 25 young people in Eupen, Belgium. Goal of the Workshop was to inform those people about social media in a first part. In the second part these young people had to built a common news-blog. In workgroups they had to write content, turn videos, publish interviews etc.
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Social media Workshop RDJ + Pixelbar
- 1. Social Media Workshop 2012 by Gino Cremer, Pixelbar ginocremer@gmail.com www.xing.to/ginocremer www.twitter.com/ginocremer Images + Illustrations: Copyright Shutterstock + Pixelbar
- 2. Social media means...? Officially, social media is “an umbrella term that defines the vari- ous activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.” Wikipedia.org
- 3. • Social media means COMMUNICATING with your audience in a modern way Social • Social media means LISTENING to your audience Social • Social media means USING Channels like Facebook or Twitter e.g. to COMMUNICATE Social • Social media means increasing your audience and spreading information Social • Social media means changing the point of view (customer relationship, marketing,...) Social
- 4. Who uses social media?
- 5. • You do! (Think about Facebook, Twitter, Flickr, MySpace...): • Ever wrote a review on amazon? • Ever looked in bulletin-boards for help? • Have you ever uploaded a video on YouTube? • Perhaps you wrote a comment under a funny video? • Companies do! • Ever saw a funny ad on TV with a Facebook-Page mentioned? • Companies recruite new employees by surfing the web • Companies that use social media are monitoring what is written in the web about them. • Monitoring companies can react and get in touch with people writing about them. • Companies are publishing free video-ads on video-channels, hoping that these clips are spread around the web. This is called: viral marketing (spreading like a virus) • Rather everyone does! • 75% of the global internet population visits social networks
- 7. Weblog Wiki Podcast Social Networks Social Web Social Bookmarks Social Media News Sharing
- 9. Some interesting facts about companies using social media
- 10. • In many studies the german company ETHORITY found out what people around the world are talking about food, beverages and beauty brands! By monitoring the german-speaking web they analyzed 30.000 comments in the web (e.g. on facebook, bulletin-boards, Twitter,...). Let’s take a look: • The most cited brand for beverages is: Coca-Cola • The most cited beer is: Beck’s • The most discussed product in social media channels is: Nivea • The most popular brands are: Bebe, Clinique and l’Oreal Source: http://www.ethority.de/uploads/pressematerial/welt_kompakt_11_11_09_150dpi.jpg
- 11. Good-Practice-Example: DELL-OUTLET - How making money with Twitter
- 12. • The DellOutlet Account on Twitter counts more than 600.000 followers! • Dell made more than $3 million in sales via links from one of its Twitter accounts Source: http://www.readwriteweb.com/archives/social_media_roi_dells_3m_on_twitter_and_four_bett.php
- 13. Some numbers?
- 14. • Every minute 13 hours of video-material is being uploaded to YouTube • 412,3 years: the length of time it would take to view every YouTube Video • 100 million: The number of YouTube Videos viewed per day • 13 million: The number of articles available on Wikipedia • 3,6 million: The number of photos archived on FLICKR • 3 million: Average number of Tweets per day on Twitter • 1382%: The monthly groth rate of Twitter users from January-February 2009 • 5 billion: Number of minutes spend on Facebook each day • 1 billion: Amount of content (links, news, photos,etc.) shared on Facebook each week • 5 million: Number of active Barack Obama supports across 15 social networks • 14,2 million: Number of views Obama’s famous “Yes we can” Video got on YouTube Source: http://www.slideshare.net/mzkagan/what-is-social-media-2005829
- 15. Some stats?
- 16. • The research company “Forrester” (in 2006) found out that a classical customer support interaction via the contact center costs 12 $ versus 0,25 $ via self-service options • Forrester reported also that customers report good experiences in forums more than twice as often as they do via calls or mails (which are mainly used for complaints or help) • Ebay found in 2006 that participants in online communities spend 54% more than non- community users (they are more experienced) Source: http://www.readwriteweb.com/archives/social_media_roi_dells_3m_on_twitter_and_four_bett.php
- 17. The most important reason why you should use social media today in this workshop
- 18. Because social media is democratizing communications! “ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control” Rubert Murdoch, Global Media Entrepreneur
- 19. STOP CONSUMING START PROSUMING TODAY YOU
- 20. Think about one last thing before starting: Be careful with your private information on the web and never write things you will regret in some years. Humans forget. The Web won’t.