This is a presentation delivered by Mike Robinson of Generate UK at the Business Success in Berkshire Event (#bsib).
This slide deck reviews Social Media in business and in particularly how small businesses could leverage Social Media better.
15. THEY WERE ALL BIG
BUSINESSES WITH BIG
BRANDS AND BIG
BUDGETS?
16. THAT’S TRUE..
SO LET’S LOOK AT THE BENEFITS THE BIG BOYS RECEIVE
• THEIR COMPANY IS MORE • THE ONLINE CONVERSATIONS
ACCESSIBLE ARE GOING TO HAPPEN
ANYWAY, WHY NOT BE
• SOCIAL MEDIA IS EXTENDING INVOLVED?
THEIR ONLINE PROFILE
• THEY ARE BENEFITING ON THE
• SOCIAL MEDIA IS HELPING THEM SEARCH ENGINES
TO BUILD TRUST AND EXTEND
BRAND • THEY RECOGNISE THAT ONE
INDIVIDUAL SAYING
• THEY ARE GAINING INSIGHTS SOMETHING NICE IS THE
INTO THEIR CUSTOMER EQUIVILENT OF WORD OF
BEHAVIOURS MOUTH ADVERTISING AND
REFERRAL
• THEY ARE IDENTIFYING
POTENTIAL BRAND ADVOCATES • THE “HOLY GRAIL”…. BRAND
ENDORSEMENT.
41. The bits to take away
• It’s not about the hard sale.
• It’s definitely not magic beans…
• Take part, be positive, have fun..
• Focus on what you enjoy most or comes
naturally.
• Take small steps and consider a regime.
• I have best practice guidelines for
Facebook/Twitter/LinkedIn