Gwen Carrington Digital Portfolio

On-Target Marketing Digital Portfolio Gwen Carrington

Allow me to introduce myself… ,[object Object],[object Object],I believe I have the intuitive, analytical, and strategic gift of “seeing the invisible”. As a result, I know what needs to be done to generate creative communications with efficient processes to deliver the highest levels of productivity. What makes me unique is that first and foremost, I am a storyteller. My innovative narratives possess the ability to educate and motivate audiences. I am adept at telling these stories in a special, attention-getting way and delivering these messages in strategically-directed vehicles that are simple, inviting, memorable and entertaining.

I deliver creative solutions & impressive bottom-line impact. ,[object Object],[object Object],[object Object],[object Object],I have more than a decade of professional experience creating successful, strategic marketing programs. My projects have included electronic communications, special events, advertising, public relations, and related market research. As you will see in the coming pages, I am a jack-of-all-trades who has successfully worn nearly every marketing hat available. Although this portfolio provides a brief glimpse of some of my prouder achievements, I have many more examples I would like to share with you. Please feel free to contact me if you have any questions. Sincerely, Gwen Carrington

Electronic Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gwen Carrington

Electronic Communications ,[object Object],[object Object],Custom DVD case & imprinted DVD. DVD content may be viewed online at the following web address: http:// www.tollbrothers.com/flash/VitaBella.html Gwen Carrington

Electronic Communications ,[object Object],[object Object],Mobile billboard, promoting the Ready, Set, Save! campaign and displaying the SMS component. Gwen Carrington

Electronic Communications ,[object Object],[object Object],Electronic flyer distributed via email to interest lists featuring potential home buyers and key Realtors. Gwen Carrington

Electronic Communications ,[object Object],[object Object],Click on the radio’s volume control to play the Ready, Set, Save! :30 radio commercial. Gwen Carrington

Direct Mail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gwen Carrington

Direct Mail ,[object Object],[object Object],Post card sent to targeted homebuyers utilizing new US Post Office printing standards, which permitted use of oversized postcard featuring larger design space on back of card. Gwen Carrington

Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gwen Carrington

Public Relations ,[object Object],[object Object],This press release announcing the media awards program I created was carried both in the largest industry trade publication and online at http://www.jckonline.com/article/CA264264.html AGS creates Liddicoat journalism award -- JCK-Jewelers Circular Keystone, 12/8/2002 The American Gem Society (AGS) has developed the Richard T. Liddicoat Journalism Award in his remembrance to honor journalists that have made exceptional contributions to the understanding of gemology, as well as AGS ideals of ethics, education, and consumer protection, the Society announced. The Richard T. Liddicoat Journalism Award, presented annually at the Circle of Distinction Dinner, will be awarded in three categories of journalism: jewelry industry/trade reporting, consumer reporting in national/multiple markets and consumer reporting in a local market. The award will be publicized to the journalism community through media releases; in addition, AGS headquarters and AGS membership will contact journalists regarding their eligibility for the award. Richard T. Liddicoat, known as the Father of Modern Gemology, has received numerous accolades for his significant contributions to the jewelry industry including the 2001 AGS Circle of Distinction Lifetime Achievement Award. Liddicoat held various positions including President of the Gemological Institute of America, delegate to the President's Conference on Small Business and author and writer for several professional trade journals and a member to various non-profit organizations. Among his literary accomplishments, Liddicoat published the first handbook of Gem Identification, co-authored The Diamond Dictionary and was the Editor-in-Chief of the GIA flagship publication Gems and Gemology for fifty years. He was dedicated to informing the trade on the various industry advancements, news and developments until his passing in July of 2002. « Back | Print © 2009, Reed Business Information, a division of Reed Elsevier Inc. All Rights Reserved. Gwen Carrington

Public Relations ,[object Object],[object Object],The media coverage I gen-erated for this event included a placement on the front cover of one of the nation’s largest daily newspapers. Gwen Carrington

Public Relations ,[object Object],[object Object],Hey, that’s me! Gwen Carrington

Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gwen Carrington

Advertising ,[object Object],[object Object],A few samples of the print advertisements created for a $3M annual co-operative advertising program. Gwen Carrington

Advertising ,[object Object],[object Object],Energetic yet serene colors were utilized in this print advertisement directed at young professionals. Gwen Carrington

Promotions, Collateral & Special Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gwen Carrington

[object Object],[object Object],Promotions, Collateral & Special Events The pocket-sized informational jacket housed a “passport” featuring maps and community information and a page for stamps. Each stamp entitled the Realtor to incentives such as golf and spa gift certificates. Gwen Carrington

[object Object],[object Object],Promotions, Collateral & Special Events I utilized various patient and volunteer photos in the brochure, and the services of professional photographers to achieve the authentic look and feel of the piece. Gwen Carrington

[object Object],[object Object],Promotions, Collateral & Special Events These promotional brochures utilized thematic imagery and creative die-cuts to intrigue attendees. Gwen Carrington

Contact Information ,[object Object],[email_address] Gwen Carrington

Gwen Carrington Digital Portfolio

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Gwen Carrington Digital Portfolio