Marcus Ray

London, United Kingdom United Kingdom

Consultant - Content/Integrated Strategist

Advertising / Marketing / PR

My global campaign for Diesel - the "A-Z of Dance" - was selected as Viral Honoree at this year's Webby Awards. I help brands define their overall strategic positioning - looking for long term scalable business objectives is an intrinsic part to this. Building on these strategic foundations I create and deliver multi-platform campaigns which communicate and weave core brand values into the relevant cultural media that an audience already know, love and seek more of. Real impact for brands is earned, not bought media - I strive to create content based campaigns which are actively sought out and shared by the audiences they gather.