You know the struggle: so many posts to put out, so little time. So how can you use your time wisely while achieving the social media impact you desire? In this webinar, we discussed how to maximize your efforts with a 30-minute daily plan of action.

1. How to Improve Your
Social Presence in 30
Minutes a Day
#FalconEd

2. Jerry Potter
Creative Director & CMO
Maija Paloheimo
Strategy Advisor
Your Presenters.
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3. Today’s Agenda.
Building a Solid Base
Social Media Configuration
Content Marketing
Social Media Engagement
30-Minute Checklist
Q&A.
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4. Basics
All else
BUILDING A SOLID BASE
The key to improving your social presence.
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5. Execution.
Content strategy.
Social identity
& Audience
Goals on social
Reporting.

6. Build a solid base.
Set your focus.
✓ Why are we on social?
✓ How social connects with
our business goals?
✓ KPI’s and reporting
Know your audience.
✓ Use data and persona creation
✓ What are they interested in?
✓ How do they interact on social?
✓ Why should they follow you?
Create social identity.
✓ Key to authentic social presence
✓ Tone of voice & rules of
engagement
✓ Can be network specific
✓ Content themes reaching beyond
your brand / products

7. CONFIGURATION
This isn’t a daily task, but it will save you time in the long run.
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8. The Best Social
Networks For My
Business Are…
?

9. *Not patent pending
✓ Facebook for everyone (almost)
✓ Which social network do you genuinely like best?
✓ The $5 Method* for choosing social networks
How Do You Choose?
*Not patent pending

10. Optimize Profiles.

11. Optimize Profiles.

12. Optimize Profiles.

13. Content Calendar Frequency Schedule
Posting Strategy.

14. CONTENT
No longer something you can do ad hoc.
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15. Great
content.
…is authentic
…feels personal
…sparks emotions
…provides value
…doesn’t seem like marketing
…starts conversations

16. POLL TIME.
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17. How to get there:
Content planning.
✓ Choose content themes based on your brand’s social identity.
✓ Plan content for your audience, not for your brand.
✓ Be creative and ask for help: look for inspiration, brainstorming
sessions, editorial meetings, input from colleagues.
✓ Plan ahead: idea banks, content & campaign calendar, use tools.
✓ Gather learnings: Content testing, weekly/monthly/quarterly reporting.

18. Content Theme
Fabline - an imaginary cosmetics brand
Theme 1: Expert
Debunking myths
“Ask us”
Product comparison
Live video Q&A
“Did you know?”
Theme 2: Inspiration
Showing the many faces
of beauty
“How to…”
User generated content
Influencer/brand
ambassador content
“Did you know?”
Theme 3: Seasonal Beauty
Weather & cosmetics
“What is your secret?”
Tips & ideas for holidays

19. Falcon.io
✓ Content calendar
✓ Campaign tool
✓ Content Pool
Other tools
✓ Google Sheets
✓ Free templates
✓ You tell us…

20. Content
Calendar
in Google
Sheets.

21. Post Optimization.
✓ What is the goal for this post?
✓ Who is the audience?
✓ Does it fit your social media persona?
✓ Does it cause an emotion?
✓ Is it visually appealing?
✓ Will it invite engagement?
✓ Is it shareable?
✓ When will you post it?
✓ Are your hashtags well researched?

22. Content
Brainstorming
Grid.

23. Spotlight The
Team.
Remind your audience that your brand is
made of people.

24. Throwback
Thursday.
#TBT might seem like a throwback itself, but
it can still work amazingly for some brands.

25. Be Local.
Remind people that your brand lives here.

26. ENGAGEMENT
Does your brand actually know how to achieve it?
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27. This is where many brands stop.
Don’t.

28. Stop the Scroll.
Don’t just like and move on.

29. Outbound
Engagement.
The importance of a two-way conversation.

30. 30 MINUTES A DAY?! YES!

31. Time Saving Tactics
✓ Plan ahead
✓ Stick to your plan
✓ Organize assets
✓ Use tools for scheduling, monitoring & engagement
✓ Quality over quantity
✓ Test and adapt

32. 30-Minute Social Workout.
Monday Tuesday Wednesday Thursday Friday Weekend
• Evaluate post
performance
from previous
week. Any key
findings?
• Check
scheduled
content. Final
tweaks.
• Get inspired:
• Read a blog
post
• Look for
content ideas
• Work on
strategy
• Schedule
content for next
week.
• Make sure you
have all assets
ready!
• What is being
discussed about
your:
• Industry
• Brand
• Products
• Target audience
• Outbound
engagement:
• Engage with new
people
• Search for new
relevant
hashtags
• Facebook groups
• Other trends
• Check outgoing
content
• Remember to
enjoy the
weekend!
Daily - Monitor incoming messages and engage in conversations.

33. Pop Quiz Time!
The winner gets Andrew Macarthy’s
500 Social Media Marketing Tips
and a Falcon selfie stick.
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34. #FalconEd
QUESTIONS?

35. #FalconEd
Coming Soon:
6 Big Differences Between Good &
Great Social Media Marketers
ft: Cotopaxi and Steinway & Sons
July 26th
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36. REFERENCES.
Five Minute Social Media: 24 Content Ideas For Small Businesses
https://mailchi.mp/cf5cc660c68a/24-content-ideas-for-small-business-owners
Average number of social media accounts per internet user from 2013 to 2017
https://www.statista.com/statistics/788084/number-of-social-media-accounts/
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37. @falconIOfalcon.io welcome@falcon.io