Over the past five years, Instagram has emerged as one of the key social media channels for brands, with more and more people now turning to the app for inspiration, discovery, direct purchase options, and increasingly customer service. That means that, for many brands, Instagram is now a key consideration. But maximizing your Instagram presence can be challenging, with the rising battle for attention in the app making it more difficult to stand out, attract new followers, boost your messaging and deliver instant customer service at scale. So what are the best ways to approach Instagram marketing in 2022? To extract more insight on this, check out our panel discussion with Meta, Gorillas and FIGS to get their tips on some of the key elements of Instagram messaging, measurement and community management. In this panel we dove into: - Instagram marketing tips for various use cases (support, community, measurement) - The key to an effective Instagram marketing strategy - Examples of brands that are achieving strong results with Instagram marketing Watch On-Demand: https://www.falcon.io/webinars/instagram-panel/

1. Lessons From the Insiders:
Instagram Tips for 2022
#FalconEd #growwithsocial

2. Your Panelists.
Mary Schoneman
Social Media Manager
at FIGS
Dino Kuckovic
Director of Community
& Events at Falcon.io
@dinokuckovic @marymarymaaary
#FalconEd #growwithsocial
Jerónimo Cosío
Strategic Partner Manager
Messaging at Meta
Kelly Williams
Social & Content
Manager, US at Gorillas
@Meta @gorillasapp_us

3. Introduction
Slido Word Cloud
Panel Q&A
Audience Q&A
Today’s Agenda.
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4. (Housekeeping)
rules help control the fun!
- Monica Geller
Recording & Slides
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5. @Falcon.io @Meta @gorillasapp_us @wear
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6. December 14: Die 2022 Social Media Trends (German)
December 16: Does Your Brand Speak Emojis on Social Media?
January 25+26: Spark Digital, 2022 Digital Marketing Trends
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