This presentation was created for the Innovation and Leadership class @ FAU for the WS15/16, held on 23rd of January, 2016. The accompanying paper is available here: http://dmpe.github.io/PapersAndArticles/
PS: There is a video inside, for which you will need to download the presentation.
http://wi1.fau.de/teaching/innovation-and-leadership
1. University of Erlangen-Nuremberg
Information Systems I
Innovation & Value Creation
Prof. Dr. Kathrin M. Moeslein
Innovation and Leadership
JOSEPHS - Die Servicemanufaktur
Cohort 5, Blue Team
Markus Schmitz
Daniel Reischl
Josef Eiter
Dmitrij Petrov
Lukas Kozub 22nd/23rd of January, 2016
Co-creating a Smart Home concept
Get people
involved
Enlighten
the people
Innovative
concept
2. 2
How do we get people to
adapt to Smart Home
products?
4. Information Systems I – Innovation & Value Creation
Prof. Dr. Kathrin M. Moeslein
LAUNCHING SMART HOME
Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub 4
Innovation Workshop!
5. Information Systems I – Innovation & Value Creation
Prof. Dr. Kathrin M. Moeslein
LAUNCHING SMART HOME
Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub 5
Key Requirements
We needed to fulfill four key requirements
1
Hour
Active
Participation
Ability to evaluate
Results
Collaboration with
Team Green
6. Information Systems I – Innovation & Value Creation
Prof. Dr. Kathrin M. Moeslein
LAUNCHING SMART HOME
Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub 6
Flip-Flop Method
The Flip-Flop method is the best method for our innovation workshop
Build
Teams
Invert
Problem
Apply Idea
Generation
Method
Select & Refine
Ideas
1
4
2
3
7. Information Systems I – Innovation & Value Creation
Prof. Dr. Kathrin M. Moeslein
LAUNCHING SMART HOME
Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub 7
These four smart home concepts were created
18
people participated
4
different Smart Home concepts
8. Information Systems I – Innovation & Value Creation
Prof. Dr. Kathrin M. Moeslein
LAUNCHING SMART HOME
Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub 8
9. Information Systems I – Innovation & Value Creation
Prof. Dr. Kathrin M. Moeslein
LAUNCHING SMART HOME
Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub 9
Results!
10. Information Systems I – Innovation & Value Creation
Prof. Dr. Kathrin M. Moeslein
LAUNCHING SMART HOME
Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub 10
A new approach to benefit-visibility
Idea
generation
Product
design
Product
development
Marketing Sales
The idea is
something
people
understand
The product
visualizes the
customer benefit
in itself
The product
adresses the
needs directly
The customer
benefit is clear
and obvious
The distribution
channel sells the
benefit, not the
product
11. Information Systems I – Innovation & Value Creation
Prof. Dr. Kathrin M. Moeslein
LAUNCHING SMART HOME
Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub 11
Catering to customer needs and requirements
12. Information Systems I – Innovation & Value Creation
Prof. Dr. Kathrin M. Moeslein
LAUNCHING SMART HOME
Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub 12
Acceptance
of
Smart Home
CostsBenefits
Usability Design
PrivacySecurity
Results
Results
13. Information Systems I – Innovation & Value Creation
Prof. Dr. Kathrin M. Moeslein
LAUNCHING SMART HOME
Markus Schmitz, Daniel Reischl, Dmitrij Petrov, Josef Eiter, Lukas Kozub 13
Lessons learned
•Collaboration in cohort requires:
•time
•dedication
•and diplomacy
•Workshop preparation is time consuming (organizational)
•Proper testing of survey is required
•Reflect on your expectations
•Results are often not what you expected
14. University of Erlangen-Nuremberg
Information Systems I
Innovation & Value Creation
Prof. Dr. Kathrin M. Moeslein
Innovation and Leadership
JOSEPHS - Die Servicemanufaktur
Cohort 5, Blue Team
Markus Schmitz
Daniel Reischl
Josef Eiter
Dmitrij Petrov
Lukas Kozub 22nd/23rd of January, 2016
Co-creating a Smart Home concept
Get people
involved
Enlighten
the people
Innovative
concept
