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Food Regulatory Authority role
in providing healthier food and
diet in Iran
R. Dinarvand, PhD
Deputy Minister and President,
Iran Food and Drug Administration
DALYs in Iran
• In terms of DALYs* in Iran, dietary risks, high
body-mass index, and high systolic blood
pressure were the leading risk factors in 2013.
• The greatest reduction in all-cause mortality
rate was experienced by females aged 1-4
years (84.0%).
*DALYs are the sum of years of healthy life lost to premature
death and years lived with disability.
BURDEN OF DISEASE ATTRIBUTABLE TO
LEADING RISK FACTORS, 2013
Unhealthy
diets
• Target 1: A 25% relative reduction in risk of premature mortality from CVDs, cancer, diabetes, chronic respiratory diseases
• Target 2: At least 10% relative reduction in the harmful use of alcohol
• Target 3: A 20% (10%) relative reduction in prevalence of insufficient physical activity
• Target 4: A 30% relative reduction in mean population intake of salt/sodium
• Target 5: A 30% relative reduction in prevalence of current tobacco use in persons aged 15+ years
• Target 6: A 25% relative reduction in the prevalence of raised blood pressure or contain the prevalence of raised blood pressure
• Target 7: Halt the rise in diabetes and obesity
• Target 8: At least 70% (50%) of eligible people receive drug therapy and counseling (including glycemic control) to prevent heart attacks
and strokes
• Target 9: An 80% availability of the affordable basic technologies and essential medicines, including generics, required to treat major
NCDs in both public and private facilities
• Target 10: Achieve zero trans fatty acid content of edible oils and foodstuffs
• Target 11: At least 50% of diabetic and hypertensive individuals (who are receiving treatment) have to achieve treatments goals for
controlling blood sugar and systolic blood pressure
• Target 12: A 20% relative reduction in mortality from traffic injuries
• Target 13: A 10% relative reduction in drug use
The NCD targets for Iranian population at a glance
Food safety and security stakeholders
• High Council of Health and Food Security
– With cabinet power presided by the president of the Islamic
Republic; and MOH as the secretariat (established by act of
parliament)
• Ministry of Health
– In charge of food safety:
• Iran Food and Drug Administration
• Public health network
• Ministry of Agriculture
– In charge of food security
– And partly food safety
• Iran Veterinary Organization
• National Standard Organization
– Food Standards
7
• High Council of Health and Food Security:
– Policy making regarding multi-sectoral approaches to food safety and
security issues
– Harmonizing and ensuring collaboration and coordination between
competent authorities in food security, safety and nutrition
– National NCD committee
• National targets set according to global target based on WHO guidelines
• Iran Food and Drug Administration:
– In charge of food and health products regulation, licensing, registration,
marketing authorization, PMS, labeling and etc.
• A technical committee comprised of 5 people, headed by IFDA president,
appointed by the minister of health is in charge of all major decisions.
– Public awareness regarding fat, salt and sugar contents
• Traffic light labelling
• A ten year program of both compulsory and voluntary reduction of calory, fat, salt and sugar
content of food stuff
– Awarding healthy products along with penalties and fines for non-
compliance
Procedures
Targets and indicators to be achieved by private sector
engagements
• Reduce average population salt intake to WHO recommended levels (from
10.5 g/day to max 5 g/day)
• Zero trans fatty acid (step by step reduction of TFA content in edible oils and
food products (currently at 10% in confectionary oils, 5% ghee like oils, 2%
household oils and etc)
• Food fortification to prevent NCDs (floor fortification with Iron, folic acid,
Vit E and etc)
• Empowering consumers for making a healthy choice (via enforcing food
labeling and traffic light nutrition labeling).
– Introduced in 2014 allowing 2 years for the industry to cope, achieving 70%
success rate so far
• Identification of harmful products and procedures
– Foods with high content of fat, sugar and salt considered as harmful and are
subject to higher VAT and mass media promotion limitation
– No junk food at schools
• Conducting post market surveillance (PMS) to control and monitor the foods
and drinks on the market;
• Green apple awards given to products with healthy criteria: less sugar, less
fat, less salt and etc.
– Ten years in place. Ceremonies are held twice annually and around 30-50
products are awarded
• Healthy and safe food (Green Apple) certificate is
awarded for:
– Reduction of energy via use of less carbohydrate and fats
in formula.
– Reduction of contaminants and chemicals less than 50% of
the permitted limit.
– Reduction of risk factors as trans and saturated fatty acids,
salt, sugar and etc.
– Using natural and functional component in the
formulation.
– Reformulation of unhealthy foods for better choices
• Improvement of food labeling and design
nutritional traffic light on food
• Easily interpreted information using color codes: Red, amber and green ‘traffic
light’ shapes on the front of food packages show consumers, at a glance, whether a
product is high, medium or low in fat, trans fatty acid, sugar, and salt and overall
energy
• This makes it easy to identify healthier food choices (green or amber lights, rather
than red).
• Has the potential to change our patterns of food supply and consumption
• Promote nutritional literacy of the community and giving consumers the choice
• Encourage producer to change formulation to have less amber or red lights
Traffic light labelling
• Serving size
• Energy
• sugar
• Fat
• Salt
• Trans Fatty Acids
Samples of foods with traffic light labelling
Policy Implications
• The health policies in Iran are currently focused on lowering
unhealthy diet components such as trans fatty acids, red
meat, processed meat, and sugar sweetened
beverages.
• Results of studies show that more attention should be
focused on increasing healthy diet components:
• fruits, whole grain, fiber, omega-3 fatty acids,
vegetables, PUFA, nuts and seeds, and dairy
products

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"Food Regulatory Authority role in providing healthier food and diet in Iran R. Dinarvand, PhD Deputy Minister and President, Iran Food and Drug Administration "

  • 1.
  • 2. Food Regulatory Authority role in providing healthier food and diet in Iran R. Dinarvand, PhD Deputy Minister and President, Iran Food and Drug Administration
  • 3. DALYs in Iran • In terms of DALYs* in Iran, dietary risks, high body-mass index, and high systolic blood pressure were the leading risk factors in 2013. • The greatest reduction in all-cause mortality rate was experienced by females aged 1-4 years (84.0%). *DALYs are the sum of years of healthy life lost to premature death and years lived with disability.
  • 4. BURDEN OF DISEASE ATTRIBUTABLE TO LEADING RISK FACTORS, 2013
  • 5. Unhealthy diets • Target 1: A 25% relative reduction in risk of premature mortality from CVDs, cancer, diabetes, chronic respiratory diseases • Target 2: At least 10% relative reduction in the harmful use of alcohol • Target 3: A 20% (10%) relative reduction in prevalence of insufficient physical activity • Target 4: A 30% relative reduction in mean population intake of salt/sodium • Target 5: A 30% relative reduction in prevalence of current tobacco use in persons aged 15+ years • Target 6: A 25% relative reduction in the prevalence of raised blood pressure or contain the prevalence of raised blood pressure • Target 7: Halt the rise in diabetes and obesity • Target 8: At least 70% (50%) of eligible people receive drug therapy and counseling (including glycemic control) to prevent heart attacks and strokes • Target 9: An 80% availability of the affordable basic technologies and essential medicines, including generics, required to treat major NCDs in both public and private facilities • Target 10: Achieve zero trans fatty acid content of edible oils and foodstuffs • Target 11: At least 50% of diabetic and hypertensive individuals (who are receiving treatment) have to achieve treatments goals for controlling blood sugar and systolic blood pressure • Target 12: A 20% relative reduction in mortality from traffic injuries • Target 13: A 10% relative reduction in drug use The NCD targets for Iranian population at a glance
  • 6. Food safety and security stakeholders • High Council of Health and Food Security – With cabinet power presided by the president of the Islamic Republic; and MOH as the secretariat (established by act of parliament) • Ministry of Health – In charge of food safety: • Iran Food and Drug Administration • Public health network • Ministry of Agriculture – In charge of food security – And partly food safety • Iran Veterinary Organization • National Standard Organization – Food Standards
  • 7. 7 • High Council of Health and Food Security: – Policy making regarding multi-sectoral approaches to food safety and security issues – Harmonizing and ensuring collaboration and coordination between competent authorities in food security, safety and nutrition – National NCD committee • National targets set according to global target based on WHO guidelines • Iran Food and Drug Administration: – In charge of food and health products regulation, licensing, registration, marketing authorization, PMS, labeling and etc. • A technical committee comprised of 5 people, headed by IFDA president, appointed by the minister of health is in charge of all major decisions. – Public awareness regarding fat, salt and sugar contents • Traffic light labelling • A ten year program of both compulsory and voluntary reduction of calory, fat, salt and sugar content of food stuff – Awarding healthy products along with penalties and fines for non- compliance Procedures
  • 8. Targets and indicators to be achieved by private sector engagements • Reduce average population salt intake to WHO recommended levels (from 10.5 g/day to max 5 g/day) • Zero trans fatty acid (step by step reduction of TFA content in edible oils and food products (currently at 10% in confectionary oils, 5% ghee like oils, 2% household oils and etc) • Food fortification to prevent NCDs (floor fortification with Iron, folic acid, Vit E and etc) • Empowering consumers for making a healthy choice (via enforcing food labeling and traffic light nutrition labeling). – Introduced in 2014 allowing 2 years for the industry to cope, achieving 70% success rate so far • Identification of harmful products and procedures – Foods with high content of fat, sugar and salt considered as harmful and are subject to higher VAT and mass media promotion limitation – No junk food at schools • Conducting post market surveillance (PMS) to control and monitor the foods and drinks on the market; • Green apple awards given to products with healthy criteria: less sugar, less fat, less salt and etc. – Ten years in place. Ceremonies are held twice annually and around 30-50 products are awarded
  • 9. • Healthy and safe food (Green Apple) certificate is awarded for: – Reduction of energy via use of less carbohydrate and fats in formula. – Reduction of contaminants and chemicals less than 50% of the permitted limit. – Reduction of risk factors as trans and saturated fatty acids, salt, sugar and etc. – Using natural and functional component in the formulation. – Reformulation of unhealthy foods for better choices
  • 10. • Improvement of food labeling and design nutritional traffic light on food • Easily interpreted information using color codes: Red, amber and green ‘traffic light’ shapes on the front of food packages show consumers, at a glance, whether a product is high, medium or low in fat, trans fatty acid, sugar, and salt and overall energy • This makes it easy to identify healthier food choices (green or amber lights, rather than red). • Has the potential to change our patterns of food supply and consumption • Promote nutritional literacy of the community and giving consumers the choice • Encourage producer to change formulation to have less amber or red lights Traffic light labelling • Serving size • Energy • sugar • Fat • Salt • Trans Fatty Acids
  • 11. Samples of foods with traffic light labelling
  • 12. Policy Implications • The health policies in Iran are currently focused on lowering unhealthy diet components such as trans fatty acids, red meat, processed meat, and sugar sweetened beverages. • Results of studies show that more attention should be focused on increasing healthy diet components: • fruits, whole grain, fiber, omega-3 fatty acids, vegetables, PUFA, nuts and seeds, and dairy products