2. Corporate Background
Founded in 1999
World pioneer and leader in vision-
based Advanced Driver Assistance
Systems (ADAS)
Largest artificial vision R&D center in
the world
Investors include Goldman Sachs,
major Insurance companies and
private investors
5. Road Safety: A Global Concern
EU Legislation
LDW as standard fitment for commercial vehicles above
3.5 tons and buses from Nov 2013.
EuroNcap and NHTSA
Considering ADAS technology for car safety rating.
Fleet Bill in the US
US will grant tax credits to fleets equipped with ADAS.
Governmental Subsidies
Germany to provide financial support to fleets installing
ADAS.
6. The Cause of Accidents
Other, 7%
Other, 20%
3 Second
inattention
, 80%
Human
Factor , 93%
72% of car accidents are caused by driver inattention
* Sources: VTRC + NHTSA
7. Studies conclude…
1.5 seconds early warning can prevent
90% of rear end collisions!
•D.R. Ankrum, "Smart
•Source: study on the link between
Vehicles, Smart Roads,"
collisions and cases of whiplash, Feb.
Traffic Safety
2009, AXA Winterthur
10. Now Announcing:
Industry-First Technologies
Mobileye Intelligent High-Beam Control
Mobileye IHC automatically raises and
lowers the high beam without
inconveniencing oncoming
or preceding traffic
11. Now Announcing:
Industry-First Technologies
Mobileye Traffic Sign
Recognition/Speed Limit Indication
Mobileye SLI recognizes all speed
limit signs, “reads” the speed limit on
the sign, and communicates it via
Mobileye’s CAN channel for
telematics and 3rd party integrators.
18. Insurance Companies
25% discount to customers installing Mobileye.
25% discount to customers installing Mobileye.
10% discount to customers installing Mobileye.
20% discount to customers installing Mobileye.
19. OPPORTUNITY
Saves Money
Effectively prevents collisions and car
accidents
Reduces fuel consumption
Save on insurance claims Paid
Save on liability costs
Active Road Safety
09/12/10
20. OPPORTUNITY
Management & Marketing tool
Corporate Social Responsibility
/ Keeps drivers, passengers and our environment safe
Provides a powerful tool for driver
monitoring and evaluation
/ Driver Training
/ Improves driving patterns
/ Risk Management
Enables to achieve excellent ROI
09/12/10
Reduces TCO
21. Reaching Zero Collision
2000 Trucks with Mobileye A control group of 400 trucks
1 Year Testing and 77 million kilometers
No Collisions 5 Collisions
(11-13 Expected) (4-5 Expected)
22. Achieving excellent ROI
C.R. England, largest refrigerated trucking
company in the US (4000 trucks), reports:
37% reduction 09/12/10
in crash costs per mile traveled!
23. Coca-Cola Hellenic
South and East Europe
350
Improve and control
Average Mobileye Events 300 Driving Patterns
250
200
40% HMW
150 reduction LDW
FCW
100
50%
reduction
50
80%
0 reduction
Week 1 Week 2 Week 3 Week 4 Week Week 6 Week 7 Week Week 9 Week Week
AVG AVG AVG AVG 5AVG AVG AVG 8AVG AVG 10 AVG 11 AVG
24. Nestle - Switzerland
Improving Driving Patterns
Average number of events per
100 K”m driven
25. Reducing TCO
Cost of Repairs And Insurance
Represents 1/5 of TCO
Costs incurred that are not covered by
insurance
•€1650 by passenger car
•€2900 by heavy goods vehicle
Allianz Presentation eSafetyChallenge, Milbrook 2010
€ 730 = average cost of repair per
vehicle per year in Europe
ECDP
•Insurance: 12% of costs
•Accidents: 8% of costs
Significant portion of depreciation
Esafetyaware asbl