Privacy Law Changes are Looming – Do You Have a Game Plan?
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Proposed new privacy regulations in Europe threaten harsh fines for mismanaging digital customer data across international borders. Many believe it is only a matter of time before these type of strict regulations come to the U.S. What can global brands do to protect themselves and stay ahead of the game? Attend this session to learn what Dell is doing to navigate global legislation, protect consumers, and provide a safe and secure online consumer experience. In this session, you will learn how privacy laws are evolving, and what the key considerations are for implementing an effective online privacy framework.
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Privacy Law Changes are Looming – Do You Have a Game Plan?
- 1. #agility2016 Privacy Law Changes are Looming: Do You Have a Game Plan? Jim Parker, Dell Inc.
- 2. #agility2016 JIM PARKER Jim Parker is the Director of Digital Tools at Dell. His team has worked over the past six years to fine tune and integrate a suite of tools from Adobe, Tealeaf, Ensighten, iPerceptions and OpinionLab. They have has a single worldwide implementation to collect page metrics on Dell.com. They help over 1,000 internal users analyze, test and improve Dell.com for half a billion annual visitors. He has been with Dell for 18 years and prior to that, 13 years with IBM. He is also an avid photographer. Jim Parker, Director, Digital Tools
- 3. #agility2016 Hortolandia Lodz Chennai Chengdu Xiamen Penang Cork Austin / Round Rock Nashua Eden Prairie Aliso Viejo Portland Silicon Valley Moscow Noida Bangalore Tel Aviv St. Petersburg Shanghai Taipei Zhuhai Design Centers Manufacturing Solution Centers Santa Clara Chicago Mexico City Austin New York Washington D.C. Dubai Tokyo Singapore Frankfurt Bracknell (Satellite Site) Paris Limerick Sao Paulo Sydney Link to Video: Dell and Shutterfly Dell Company Overview More than 100,000 Dell employees around the world serve customers wherever they need us.
- 4. #agility2016 Search 4 of 5 top search engines worldwide powered by Dell Data center #1 provider of virtualized data center infrastructure Social 3 of 4 top social media websites are powered by Dell Cloud #1 provider of cloud infrastructure—over 1M servers shipped Software 90% of Fortune 1000 companies use Dell software Servers #1 server provider in North America, Latin America, China Storage #1 provider of iSCSI storage solutions Support #1 in automated support customer satisfaction Leadership that benefits every customer Making powerful technology more accessible and affordable
- 5. #agility2016 Privacy is the Global Challenge and Compelling Event Data Protection Laws of the World – DLA Piper
- 6. #agility2016 © Jim Parker Photography Privacy Game Plan Dell Implementation Process Why We Chose Ensighten How We Executed What We Learned
- 7. #agility2016 Dell Implementation Process 1. Core Team – Cross-Functional 2. Scope, Planning • Inventory, Lifespan • Vendor Selection 3. Solution Design • Implied Consent • Categories, Strictly Necessary 4. Develop, Deploy • Testing, Debugging, Performance • All CMS’s, all pages • Country Rollout 5. Governance © Jim Parker Photography
- 8. #agility2016 Why We Chose Ensighten Privacy • Did not require removing existing tags from all pages • Handled both implied, explicit consent models • Whitelist solution protects Dell if new cookies added outside process • WW Infrastructure and commitment to performance SLA’s • Also use for tag management © Jim Parker Photography
- 9. #agility2016 How much do you interrupt the customer? • First visit to Dell.com from that browser • No opt-in/out cookies set yet Ribbon shows at top of page • “Continue” hides ribbon • Start engaging with page, ribbon disappears after specified time © Jim Parker Photography The Ribbon Solution
- 10. #agility2016 Privacy Categories, Opt-in / Opt-out CATEGORIES • Start with cookie inventory • Cookie owners describe use • Choose categories logical to your business • If multiple uses, choose most conservative • Core team is the judge • Especially strictly necessary • Our defaults are set to “on”
- 11. #agility2016 How to Avoid Drowning To Consider: • Ensighten solution blocks tags from firing, it does not block cookies • Internal apps that create cookies are not always Strictly Necessary • Old browsers caused the most defects • Communicate often: Dev needs to understand this is a “blocking” call • Top of Page ribbon is a great way to ensure customer awareness © Jim Parker Photography
- 12. #agility2016 Key Takeaways Start with a core team: Legal, Tech, PM Be consistent with your Privacy Policy Bootstrap on every page, every CMS Set expectation: long implementation Launch in small country first, fix bugs Ribbon solution ensures visibility © Jim Parker Photography
- 13. #agility2016 © Jim Parker Photography Questions?
- 14. #agility2016 THANK YOU JIM PARKER Director of Digital Tools, Dell @parkeranalytics
Hinweis der Redaktion
- NOTE: The intent of this slide is to let people know our global and regional footprint in case there are questions about how we can support specific needs. Our reach includes: More than 100,000 team members 65% of Dell team dedicated to servers, storage, networking and services 8,000 team members in China 27,000 team members in India 22 solutions centers in 2012 R&D centers in Israel, Silicon Valley and Austin 120,000+ Dell systems shipped each day; more than 1 every second We span 5 continents. We have 16 solution centers located in North and South America, Europe, Asia and Australia. We have 6 manufacturing centers located in South America, Europe and Asia. We also have 17 design centers located in North America, Europe and Asia.
- We are a listening company. Part of our innovation story includes ongoing, direct conversations with customers on a daily basis, through sales calls and active social media outreach programs. We continuously receive feedback on the needs of our customers. This information is relayed to our product teams and becomes part of our research for new product innovation. The reward is that customers get a lot more value from Dell’s investment dollars because innovation is relevant and practical. In contrast, our competitors proudly boast their R&D spending as a percentage of sales is much higher than ours. It’s true. Our competitors have a “not invented here” bias against using 3rd-party technology, so they spend time and money inventing proprietary solutions versus sourcing best-of-breed technologies readily available in the marketplace. Often, their investments are in far-out, visionary things that are irrelevant and impractical today. Worse, much of their R&D is spent on devising schemes to lock in their customers and block out competitors. The downside for customers, among other things, is higher cost and reduced flexibility. SIMPLIFYING YOUR PATH TO THE FUTURE: Many companies can claim to be #1 at something, but what does that actually mean? You get the best performance: A product or solution becomes #1 because it provides the best functionality/performance at the right price and meets the needs for the largest number of customers. This is why customers choose Dell. You get the broadest knowledge: The largest selling products and solutions are based on the experience of the largest number of users. Dell extends this knowledge and shares it, based on joint engineering with the largest partners like Microsoft, VMware and Intel. And Dell engages with customers at every juncture – strategy, design, testing and updating – to ensure that customer needs are met. You experience fewer problems or glitches: The most popular products and solutions are marketplace-tested. Issues are identified and addressed much earlier, so you get the predictability and stability you require. You get more for your money: Large volume purchasing drives costs down and functionality/performance up. NOW IS THE TIME TO PARTNER WITH DELL because we’re a leader in our markets and our strategy is delivering results in a major way SOCIAL NETWORKING: As the infrastructure provider for some of the largest social networking and search providers, Dell enables 1B people every day to play, work and communicate through the cloud. VIRTUALIZATION: Dell has an aggressive virtualization strategy and we believe that customers can achieve significant performance and efficiency gains through virtualization. At Dell, we’ve avoided $100M in costs through virtualization. 50% of our servers are virtualized already, and we’ve eliminated nearly 6K with the goal of 10K by the end of the year. SUSTAINABILITY: For us, efficiency spans across everything we do and being environmentally efficient is core to our DNA. We’ve been ranked by analyst firm, TBR (Technology Business Research), as #1 vendor on their sustainability index. END-TO-END: Based on extensive engineering in end-to-end solution design and certification, our pre-built solutions can help you build a dynamic and efficient virtualized infrastructure from the server and hypervisor to the network, storage systems and management toolsets—quickly and efficiently. SEARCH ENGINES: 4 of the top 5 global search engines use Dell SERVICES: We now have more than 40K professionals globally that can provide a range of services and solutions to help you be more efficient. Our solutions are scalable so you can choose only the services needed. SAAS: Today we manage more than 10,000 IT SaaS customers AN EXAMPLE OF HOW YOU CAN USE THIS TO YOUR ADVANTAGE: The reason large firms are moving away from big iron is because they see their future looking a lot more like the hyper-scale infrastructures used by Web 2.0-style companies like Google. Google processes billions of searches each day on more than a million servers and if one server fails it doesn’t affect uptime—and they just recycle the failed server and put it back into production. There’s a certain kind of appeal to this flexibility. Plus, the economics weigh in favor of horizontal scaling, if the application is made to scale that way. DELL CAN HELP YOU TAKE THIS SAME PATH USING MUCH OF THE TECHNOLOGY YOU ALREADY HAVE.
- Taking a step back and looking at the number of countries with varying levels of regulation and enforcement, to me at least, highlights the necessity for placing a focus on online privacy compliance. https://www.dlapiperdataprotection.com/index.html#handbook/world-map-section/c1_CA International legislation is usually the compelling event driving justification and investment in Privacy. And while this is still the the key catalyst, its not the only one now becoming top of mind for our industry.
- Our ribbon solution we felt was: Elegant. Better than a pop-up Very clear, at top of page. Customer can’t miss it Short description….. As short as a Legal team can be…… Nice links to more information Disappears after 20 seconds, but the “Manage Cookies” always remains visible
- This was a lot of fun….. Technical people who can’t describe cookies in non-technical terms. Core team members (legal, project management) who don’t know the technical side. And everyone thinks their cookie is strictly necessary. So: Are session cookies strictly necessary? In almost every case yes, it helps the customer as they click around, then disappears at end of session anyway, so it can’t be used to “follow the customer around” Can a persistent cookie be strictly necessary? Sometimes. Note how you describe it. If you have an e-commerce site, or one where the customer logs in. It helps ensure their needs are met. For us, Tealeaf is strictly necessary, given it helps us determine if a customer is experiencing site errors, pages not loading, etc. Defaults: Ensure your system is designed to handle a default setting of “Opt-In” or “Opt-Out”. Some countries have described
- Once we determined that some internal Dell apps were setting cookies that fell into a “Personalization” or “Analytics” category, Ensighten had to design a way to delete the cookies without being able to stop a tag from firing. We added Google Translate to our whitelist to ensure it did not hurt the customer IE 6, 7, 8 Unfortunately we have lots of Dell customers, especially small and med businesses, who still use those old browsers Dev is quick to say that Ensighten is causing an issue. We had to educate them extensively