Ross will be discussing the search trends forcing marketers to think differently about their content strategy and efforts. Combining strategic advice with actionable takeaways, Ross will highlight why it's no longer enough to just have 'great' content and the important role that distribution plays in the mix.

1. Content Distribution:
How To Give Your
Content More Life
Ross
Simmonds
@TheCoolestCool
#SearchLove

2. I HAVE A
CONFESSION
TO MAKE
@TheCoolestCool
#SearchLove

3. @TheCoolestCool
#SearchLove

4. @TheCoolestCool
#SearchLove

5. HERE COMES MY
BUTTER HALF…

6. THE COCKTAIL
PARTY EFFECT
@TheCoolestCool
#SearchLove

7. THE BRAIN FOCUSES ON PARTICULAR ASPECTS
OF SOUND IN A SEA OF NOISE…

8. THE INTERNET IS THE LOUDEST
COCKTAIL PARTY
EVEEEEERRRRRRRRRRRRR

9. AND IT’S ALL OUR FAULT!
@TheCoolestCool
#SearchLove

10. We’ve BEEN PREACHING:

11. AND THE WORLD HAS LISTENED

12. @TheCoolestCool
#SearchLove

13. GOOGLE IS
MAKING
YOUR LIFE
EVEN
HARDER…

14. WHETHER IT’S BOOKS…

15. YOUR MEMORY… @TheCoolestCool
#SearchLove

16. YOUR SKIN…

17. OR YOUR JOB
LISTINGS…
@TheCoolestCool
#SearchLove

18. OR EVEN YOUR
KOMBUCHA!
What are ya doing Google?!

19. IT’S BECOMING MORE AND
MORE CHALLENGING TO WIN AT THE
GAME OF SEARCH OPTIMIZATION

20. @TheCoolestCool
#SearchLove

21. @TheCoolestCool
#SearchLove

23. @TheCoolestCool
#SearchLove

24. @TheCoolestCool
#SearchLove

25. HOW DO I GIVE MY CONTENT
MORE LIFE?
DISCOVER
NEW CHANNELS
+ DISTRIBUTE
YOUR CONTENT

26. FACEBOOK AUDIENCE INSIGHTS

27. Discover The Interests Of Your Audience
FATHER HOOD

28. Discover The Interests Of Your Audience
LONDON 25+

29. Fashionable Mothers Groups
Popular Page Likes

30. DISTRIBUTE
RELEVANT
MESSAGES

33. Discover Facebook Groups That Are
Relevant To Your Audience

34. Use Facebook Tags To Find Relevancy

35. Create Your Own Industry
Centric Facebook Group

36. Journalists Are Joining
Facebook Groups For Stories!
@TheCoolestCool
#SearchLove

37. Discover Graveyard Facebook Pages
@TheCoolestCool
#SearchLove

38. Discover Graveyard Facebook Pages
That’s 10 cents a like!

39. STOP SLEEPING ON FACEBOOK…
@TheCoolestCool
#SearchLove

40. Custom Audiences: Email Marketing

41. BEST PRANK OF ALL TIME

43. @TheCoolestCool
#SearchLove

44. Export Your Connections From LinkedIn

45. Facebook Search Is Next On Deck
@TheCoolestCool
#SearchLove

46. Discover Niche Communities
Hacker News Old School Forums

47. DISTRIBUTE YOUR CONTENT
IN THESE COMMUNITIES!
Via
@RandFish,
MozCon
2016

48. Discover Communities On StackExchange
100M Monthly Visitors

49. DISTRIBUTE YOUR CONTENT WHERE YOUR
AUDIENCE IS SPENDING TIME

50. Discover Questions +
Distribute Answers

52. @TheCoolestCool
#SearchLove

53. Distribute Content
With Quora
Advertising

54. Distribute Your Content On Reddit
@TheCoolestCool
#SearchLove

55. Discover What Content Audiences
Want By Sorting By “Top” Posts

56. Discover What Content Audiences
Want By Sorting By “Top” Posts

57. Distribute Content With
Subreddit Focused Advertising

58. DISCOVER
GREAT
COMMUNITIES
@TheCoolestCool
#SearchLove

59. Discover Relevant Slack Channels: slacklist.info

60. USE SLACK TO
BUILD REAL
RELATIONSHIPS
& CO-DISTRIBUTE

61. Google Alerts
For Slack
Channels
@TheCoolestCool
#SearchLove

62. Medium Is The New Guest Blogging
Mind Shift: It’s Not About SEO, It’s About Reach

63. Discover Medium Publications
You Can Also Contribute To
Best Publications:
TopPub.xyz

64. WHAT’S RIGHT FOR ME…

65. @TheCoolestCool
#SearchLove

66. Distribute
Content Worth
Distributing
@TheCoolestCool
#SearchLove

67. THE COMPETITION IS EXPONENTIAL…

68. START LAYING
THE BRICKS
YOU’LL NEED
TOMORROW
TODAY
@TheCoolestCool
#SearchLove

69. Education is the passport to the
future, for tomorrow belongs to
those who prepare for it today.
- Malcolm X
@TheCoolestCool
#SearchLove

70. STAY IN TOUCH:
RossSimmonds.com
YOU BUTTER
BELIEVE IT…
@TheCoolestCool
#SearchLove