Social Media can be both addictive and distracting, if not managed properly. Spend some time re-tweeting. Post a few links on your Facebook page. Conduct a poll on LinkedIn. Before you know it, the morning has disappearow can yu avoid the social media time sink? The key to keep in mind is what do you want to accomplish? Do you have a defined strategy? What metrics do you have in place to track ROI? In this webinar, The Social Media Time Sink and How to Avoid It, you'll learn: - How to evaluate your social media strategy - How to increase your social media productivity - What metrics to track or ignore

1. The Social Media Time Sink and How to Avoid It
Defining your strategy to increase your Social Media productivity
Dial In: +1 (484) 589-1011
Access Code: 691-923-009
@webmarketing123
@barbaradizon
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2. Presentation Agenda
Pros and Cons of Social Media at Work
1 Defining the various Social Media time sinks and their business impact
Evaluate the Strategy
2 Do your research, choose your channels wisely, & create a map of your
final strategy
Ways to Increase Social Media Productivity
3 Social Media tools, content plans and scheduling
Metrics to Measure
4 Understanding the goal behind your campaigns for effective
measurement
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3. Presentation Agenda
Pros and Cons of Social Media at Work
1 Defining the various Social Media time sinks and their business impact
Evaluate the Strategy
2 Do your research, choose your channels wisely, & create a map of your
final strategy
Ways to Increase Social Media Productivity
3 Social Media tools, content plans and scheduling
Metrics to Measure
4 Understanding the goal behind your campaigns for effective
measurement
#wm123

4. 1 The Benefits of Social Media Marketing
Why are businesses even on social media?
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5. 1 Social Media Hours During Work
Companies struggle with balancing the personal and work lives of
their employees on the internet
Source: Socialcast, Inc., Robert Half Technology, University of
Melbourne, Wired.com, Socialsmarty.com, AT&T Inc., The Central
New York Business Journal, Ciozone.com
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6. 1 Pros and Cons of Social Media at Work
Companies struggle with balancing the personal and work lives of
their employees on the internet
Pros
- Resting the mind can allow for increased productivity
- Sparks discussion & collaboration around new ideas
- Research sharing across employees
Cons
- Leaking of any corporate information
- Loss in productivity
- Threat of virus exposure
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7. Presentation Agenda
Pros and Cons of Social Media at Work
1 Defining the various Social Media time sinks and their business impact
Evaluate the Strategy
2 Do your research, choose your channels wisely, & create a map of your
final strategy
Ways to Increase Social Media Productivity
3 Social Media tools, content plans and scheduling
Metrics to Measure
4 Understanding the goal behind your campaigns for effective
measurement
#wm123

8. 2 Evaluate the Strategy
Knowing where and how your target audience communicates will
save you time fishing for interaction!
- Monitor your competition in the
space
- Determine where your
audience is
- Determine how your audience
communicates
- Language they use
- Add keywords/phrases to
your content
- Hashtags on Twitter
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9. 2 Evaluate the Strategy
Develop your strategy around your research: define the social media
channels to use and the metrics you want to measure
Embrace social media one step at a time
- Choose only relevant platforms
- Avoid developing frivolous:
- Content
- Relationships
- Profiles
- Determine what metrics to measure for each platform
- Build a strategy map
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10. 2 Evaluate the Strategy
Put the pieces of the social media puzzle together in a strategy map
Strategy: Facebook, Twitter and LinkedIn will drive traffic to your blog
and YouTube, which will drive traffic to various pages on your website.
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11. Presentation Agenda
Pros and Cons of Social Media at Work
1 Defining the various Social Media time sinks and their business impact
Evaluate the Strategy
2 Do your research, choose your channels wisely, & create a map of your
final strategy
Ways to Increase Social Media Productivity
3 Social Media tools, content plans and scheduling
Metrics to Measure
4 Understanding the goal behind your campaigns for effective
measurement
#wm123

12. 3 Ways to Increase Social Media Productivity
5 different ways to help you avoid a social media time sink
- Separate personal from work
- Build from successes
- Use the right tools
- Schedule content
- Know your voice
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13. 3 Separate Personal from Work
Don’t feel limited to only one registration per channel
- Create a work profile to build all your industry-related connections
- Twitter, Facebook, Blog
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14. 3 Build from Successes
If it ain’t broke, don’t fix it! Don’t waste time developing ho-hum
content
- Re-purpose content that
received high engagement
- Check Analytics/Insights
to pin-point popular
content
- Keep campaigns running
that work well (i.e. Weekly
Trivias)
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15. 3 Use the Right Tools
Gone are the days where you login to each social media channel
separately
- Use all-in-one 3rd party platforms to syndicate your content
- CoTweet, HootSuite, TweetDeck, Roost
- Allow social media sharing buttons on your sites
- Use a single e-mail address to sign-up for each social media
platform
- i.e. yourcompanysocial@gmail.com
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16. 3 Schedule Your Content
Prepare your daily/weekly content in advance
- Use the same 3rd party platforms to schedule your tweets,
Facebook status updates, etc.
- Create a general content plan each month
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17. 3 Know Your Voice
Be consistent across all channels to avoid miscommunication
- Provide tangible materials for any and all employees participating
in social media
- Voice document
- Employee guidelines
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18. Presentation Agenda
Pros and Cons of Social Media at Work
1 Defining the various Social Media time sinks and their business impact
Evaluate the Strategy
2 Do your research, choose your channels wisely, & create a map of your
final strategy
Ways to Increase Social Media Productivity
3 Social Media tools, content plans and scheduling
Metrics to Measure
4 Understanding the goal behind your campaigns for effective
measurement
#wm123

19. 4 Metrics to Measure
Set clear goals for your social media efforts in order to continually
improve your engagement on them
- Use tools like: - Measure things like:
Radian6, Lithium, Google Impressions, Top Content, Share
Analytics, Facebook & of Conversation, Monthly
YouTube Insights increase in followership
This will help you determine where your best interactions come from
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20. Closing Thoughts
Social Media has become a core
piece of the overall digital marketing
mix
Evaluate and create your strategy
before engaging: use the right tools
and produce content plans
Measure your engagement: The
biggest time sink is participating in
social media without clear end goals of
each campaign!
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21. Thank You!

22. Contact Us for a Complimentary Digital Marketing Analysis
Thank you for your attendance today!
Custom Analysis includes:
- Digital Planning Session: learn how your business can drive revenue
growth through the web
-Competitive Report: find out where you rank against your top competitors
and what tactics they’re employing
- Social Media Channel Analysis: detailing the channels your business is
currently using, or finding opportunities where you business could be
Please contact:
Arren Cook
(510) 336 6971
arren.c@webmarketing123.com
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