2. Startup Risk & Upside = Customers Traction is tough Acquiring at scale even tougher Where do you start? Hundreds of things you âcould doâ Most early marketing effort wasted 2 startup-marketing.com
3. Road to IPOs: What I Thought Mattered? Apply engineering to marketing Focus on right metrics & optimize Understand users and use cases Early execution is most critical 3 startup-marketing.com
4. My Key Focus Now Critical Zone Critical Zone IPOs Growth Stage Then light advising in growth stage 4 startup-marketing.com
7. What is Product/Market Fit? People want/need your product And they represent large enough market Differentiated from alternatives Users will pay for your product Or you are advertising supported 7 startup-marketing.com
8. âFocus obsessively on getting to product/market fit.â Marc Andreessen Founder Netscape, Opsware, Ning 8 startup-marketing.com
9. PayPalâs Quest for P/M Fit $200K seed funding - cryptography âNo one really needed itâ Max Levchin $4.5M VC funding - PDA payments People preferred web demo (100X users) $1.5B sale to eBay â web payments 9 startup-marketing.com
13. Race to Scale Focus on speed rather than short-term burn Long-term burn will be less with speed Difficult after âlow burnâ VC praise Requires major shift in culture 13 startup-marketing.com
14. Transition to Growth Track/report right metrics Positioning (based on perceived value) Start recruiting head of marketing Viable economics (business model) Scalable growth strategy 14 startup-marketing.com
15. Hiring/Managing VP Marketing Hire marketer with founder DNA CEO & VP Marketing form partnership CEO shouldnât abdicate startupâs fate Goal = Scalable, profitable channels Insist on perfect execution 15 startup-marketing.com