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Top 10 Customer Service Trends
2011
©Copyright 2010 Customer1 Corporation. All Rights Reserved.
Top 10 Customer Service Trends 2011
1. Social Media for Customer Service Continues
Customer service will find its way into any
communications channel adopted by
consumers, and social media was no different.
Organizations should view social media as
simply one channel of their overall customer
service, yet too many view it as a band-aid
solution for support.
©Copyright 2010 Customer1 Corporation. All Rights Reserved.
Top 10 Customer Service Trends
2011
2. More Power to the Customer
With the growth of communications channels
such as forums and social media, poor customer
experiences can be communicated to the world in
seconds. The customer increasingly controls the
kind of service they would like to receive either
by switching organizations, or communicating it
through social channels.
©Copyright 2010 Customer1 Corporation. All Rights Reserved.
Top 10 Customer Service Trends 2011
3. Customer-To-Customer Support
I can’t think of the number of times a simple
Google search for an issue I have points me to a
community forum with the exact answer I was
looking for. The customer community itself is
often one of the best support channels an
organization could have.
©Copyright 2010 Customer1 Corporation. All Rights Reserved.
Top 10 Customer Service Trends 2011
4. Customer Service An Even Bigger Differentiator
Organizations such as Zappos have built up their
brand and success by placing customer support
as a core strategy. Over 80% of North America
companies view the customer experience as an
area of differentiation. Why? Simply put, it
works. Look for this number to grow next year.
©Copyright 2010 Customer1 Corporation. All Rights Reserved.
Top 10 Customer Service Trends 2011
5. Self-Service Adoption Continues to Grow
Businesses like self-service because it is the
most cost-effective way to provide 24/7
customer support. Customers like self-service
because they can find what they are looking for
without delay (call waiting times to speak with
an agent, email response lag time). It is a win-
win proposition for both entities.
©Copyright 2010 Customer1 Corporation. All Rights Reserved.
Top 10 Customer Service Trends 2011
Want to Read About All 10 Service Trends?
Download the Free 5 Page Report!
Customer Service Trends:
1. Social Media
2.Outsourcing VS Insourcing
3.Customer-To-Customer
Support
4. And 7 more!
©Copyright 2010 Customer1 Corporation. All Rights Reserved.
Top 10 Customer Service Trends 2011
View the Original Article
Top 10 Customer Service Trends 2011

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Top 10 Customer Service Trends for 2011

  • 1. Top 10 Customer Service Trends 2011
  • 2. ©Copyright 2010 Customer1 Corporation. All Rights Reserved. Top 10 Customer Service Trends 2011 1. Social Media for Customer Service Continues Customer service will find its way into any communications channel adopted by consumers, and social media was no different. Organizations should view social media as simply one channel of their overall customer service, yet too many view it as a band-aid solution for support.
  • 3. ©Copyright 2010 Customer1 Corporation. All Rights Reserved. Top 10 Customer Service Trends 2011 2. More Power to the Customer With the growth of communications channels such as forums and social media, poor customer experiences can be communicated to the world in seconds. The customer increasingly controls the kind of service they would like to receive either by switching organizations, or communicating it through social channels.
  • 4. ©Copyright 2010 Customer1 Corporation. All Rights Reserved. Top 10 Customer Service Trends 2011 3. Customer-To-Customer Support I can’t think of the number of times a simple Google search for an issue I have points me to a community forum with the exact answer I was looking for. The customer community itself is often one of the best support channels an organization could have.
  • 5. ©Copyright 2010 Customer1 Corporation. All Rights Reserved. Top 10 Customer Service Trends 2011 4. Customer Service An Even Bigger Differentiator Organizations such as Zappos have built up their brand and success by placing customer support as a core strategy. Over 80% of North America companies view the customer experience as an area of differentiation. Why? Simply put, it works. Look for this number to grow next year.
  • 6. ©Copyright 2010 Customer1 Corporation. All Rights Reserved. Top 10 Customer Service Trends 2011 5. Self-Service Adoption Continues to Grow Businesses like self-service because it is the most cost-effective way to provide 24/7 customer support. Customers like self-service because they can find what they are looking for without delay (call waiting times to speak with an agent, email response lag time). It is a win- win proposition for both entities.
  • 7. ©Copyright 2010 Customer1 Corporation. All Rights Reserved. Top 10 Customer Service Trends 2011 Want to Read About All 10 Service Trends? Download the Free 5 Page Report! Customer Service Trends: 1. Social Media 2.Outsourcing VS Insourcing 3.Customer-To-Customer Support 4. And 7 more!
  • 8. ©Copyright 2010 Customer1 Corporation. All Rights Reserved. Top 10 Customer Service Trends 2011 View the Original Article Top 10 Customer Service Trends 2011