A quick update on all things CrowdLab

1. CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
Welcome To
Welcome to

2. CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
• Launched in April 2011, the brainchild of expert researchers and technologists
designed to bring the two worlds together in perfect unison:
– Cutting edge technology
– A beautiful interface, designed to feel tactile and friendly
– A powerful research tool
• CrowdLab is a native app running on iOS and Android, with integrated online forum
capability and an external task feature to link to any other platform (research or
not) – truly “All Channels Open”
• Since our launch we have completed over 350 mobile based projects in 15 languages
and 20 countries
• CrowdLab has been shortlisted for 5 MRS awards and have also won the
MRS/ASC award for technology innovation and effectiveness
and the Best conference paper award for innovation.
A brief history of time

3. CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
• Survey content is split into digestible tasks
• Each task can be set to be completed once, or many times
• Tasks can be locked and unlocked based on date/time, previous responses
• Works completely offline, so there is no barrier to completion
• Participants live with the app for 1-2 weeks, or longer, completing different
tasks
• Seamlessly transition participants from surveys, to diaries, journeys,
self-ethnography and forums within the same project
Research design built around access to software “on-the-go”
Making mobile fit for purpose

4. CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
Gathering both quantitative and qualitative information

5. CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
Real time Dashboard
-Live project management tracking to
see who has done what
- View responses by task across all
participants or follow one participants
entire journey
- All variety of views for participant,
researcher and client alike
Real time researcher tools

6. CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
Filtering, sorting, tagging
- Set filters by segment, language or other key
criteria for digestible viewing of content
- Create your own tags for distilling and
codifying media and data responses
- More user informed developments being
created in the Lab right now
Real time researcher tools….

7. CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
Added Value Service
- Full coding and tabulation services
available. Translation and transcription
services provided where necessary
- Live moderator support for foreign
language discussions
- Let us take the strain – soup to nuts
project support from creation to analysis
Additional services

8. CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
All Channels Open Individual
Ethnographic
& diary
activities
Quantitative
questions
Moderator led
Discussion
boards/
Live chats
People can move
between methods
within one project
(all methods at all
times)

9. CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
Life
Logging
Find
out
what
people
see,
think,
feel
and
do
in
real
4me
through
the
power
of
self-­‐
ethnography
Life Logging
Find out what people see, think, feel and do in real time through the power of self-ethnography

10. CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
Decision
Journeys
Be
with
people
as
they
go
on
journeys
in
irra4onal
and
idiosyncra4c
ways
Be with people as they go on journeys in irrational and idiosyncratic ways
Decision Journeys

11. CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
Experien3al
Events
Get
real
4me
feedback
on
the
events
and
experiences
brands
sponsor,
create
and
develop
Experiential Events
Get real time feedback on the events and experiences brands sponsor, create and develop

12. CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
Ad
&
Brand
Encounters
See
how
your
brand
and
communica4ons
are
breaking
through
in
real
4me
and
in
their
real
context
Ad and Brand Encounters
See how your brand and communications are breaking through in real time and in their real context

13. CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
richard@crowdlab.com
+44 (0)7590 462342
niall@crowdlab.com
+ 44 (0)7958 576773
The Lab is always open