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Making	
  Your	
  Strategy	
  Work:	
  can	
  your	
  
organisation	
  successfully	
  execute	
  its	
  
strategy?	
  
	
  
	
  Globalisation,	
  new	
  technologies,	
  and	
  incredible	
  transparency	
  in	
  a	
  consumer	
  
domain	
  are	
  key	
  drivers	
  in	
  every	
  business	
  environment	
  and	
  the	
  main	
  reason	
  for	
  
the	
  variability	
  leaders	
  often	
  face.	
  Our	
  rather	
  unpredictable	
  reality	
  poses	
  a	
  
tremendous	
  challenge	
  to	
  executives	
  in	
  many	
  domains:	
  how	
  can	
  we	
  successfully	
  
execute	
  our	
  strategies	
  every	
  time?	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  
	
  “A	
  brilliant	
  strategy,	
  blockbuster	
  product,	
  or	
  breakthrough	
  technology	
  can	
  
put	
  you	
  on	
  the	
  competitive	
  map,	
  but	
  only	
  solid	
  execution	
  can	
  keep	
  you	
  there.	
  
You	
  have	
  to	
  be	
  able	
  to	
  deliver	
  on	
  your	
  intent.	
  “–	
  HBR,	
  “The	
  Secrets	
  to	
  Successful	
  
Strategy	
  Execution”,	
  June	
  2008	
  
	
  	
  
The	
  best	
  preforming	
  companies	
  know	
  they	
  have	
  to	
  translate	
  the	
  abstract	
  into	
  
concrete	
  every	
  day	
  principles	
  relying	
  on	
  their	
  own	
  uniquely	
  developed	
  talent	
  
and	
  competencies.	
  These	
  organisations	
  design	
  and	
  build	
  their	
  own	
  specific	
  skills	
  
to	
  set	
  them	
  apart	
  from	
  competitors.	
  They	
  then	
  bring	
  those	
  capabilities	
  to	
  scale.	
  
	
  Charles	
  Schwab	
  used	
  chalk	
  and	
  the	
  nu	
  mber	
  “6”	
  to	
  motivate	
  a	
  factory	
  of	
  steel	
  
workers	
  toward	
  higher	
  output.	
  You	
  can	
  do	
  the	
  same	
  with	
  your	
  organisation	
  
by	
  creating	
  standards	
  that	
  are	
  visible	
  to	
  everyone.	
  
	
  
	
  Over	
  decades	
  of	
  helping	
  organisations	
  transform	
  their	
  strategies	
  into	
  a	
  daily	
  
routines,	
  we	
  developed	
  the	
  House	
  in	
  Order	
  (HiO)	
  process.	
  HiO	
  is	
  a	
  set	
  of	
  routines,	
  
tools	
  and	
  effective	
  communication	
  tactics	
  to	
  address	
  systemic	
  issues	
  uncovered	
  
from	
  diagnostic	
  data	
  analysis.	
  
	
  
	
  HiO	
  drives	
  business	
  improvements	
  for	
  a	
  competitive	
  advantage	
  in	
  the	
  
marketplace	
  and	
  most	
  importantly	
  enables	
  the	
  organisation	
  to	
  become	
  fast,	
  
adaptive,	
  and	
  responsive	
  to	
  the	
  customer.	
  Consisting	
  of	
  four	
  fundamental	
  
building	
  blocks	
  executives	
  can	
  use	
  to	
  influence	
  execution	
  more	
  effectively.	
  HiO	
  is	
  
a	
  process,	
  not	
  just	
  a	
  tool.	
  	
  
	
  
	
  
	
  
1.	
  Mine	
  data	
  and	
  discover	
  
Everything	
  starts	
  with	
  a	
  solid	
  diagnostics.	
  
Organisations	
  must	
  first	
  organise	
  and	
  collect	
  data	
  across	
  their	
  enterprise.	
  This	
  is	
  
not	
  an	
  IT	
  exercise.	
  It	
  must	
  be	
  driven	
  with	
  clear	
  organisational	
  vision,	
  working	
  
across	
  business	
  units	
  to	
  collect	
  and	
  aggregate	
  data	
  based	
  on	
  business	
  drivers,	
  
breaking	
  down	
  silos.	
  It	
  opens	
  communication	
  from	
  the	
  CEO	
  to	
  entry	
  level	
  
analysts.	
  
	
  Internal	
  data	
  is	
  often	
  unknown	
  and	
  highly	
  variable.	
  Different	
  business	
  outcomes	
  
require	
  data	
  with	
  different	
  levels	
  of	
  accuracy,	
  granularity,	
  and	
  availability.	
  The	
  
business	
  art	
  comes	
  when	
  organisations	
  fine-­‐tune	
  their	
  internal	
  processes,	
  and	
  
with	
  the	
  need	
  for	
  agility,	
  providing	
  flexibility	
  and	
  technology	
  that	
  adapts	
  to	
  
change.	
  
	
  This	
  analysis	
  phase	
  is	
  key	
  for	
  forecasting,	
  budgeting	
  next	
  steps,	
  and	
  clearly	
  
articulating	
  how	
  people	
  will	
  work	
  together	
  to	
  solve	
  the	
  problem.	
  Competitive	
  
intelligence	
  along	
  with	
  the	
  correct	
  decision	
  makers	
  at	
  the	
  table	
  will	
  enable	
  
transparent	
  and	
  effective	
  thinking.	
  HiO	
  cannot	
  start	
  without	
  this	
  core	
  element.	
  	
  
	
  
2.	
  Inform	
  and	
  communicate	
  through	
  visual	
  representation	
  
	
  Data	
  is	
  complex	
  and	
  often	
  abstract.	
  Intelligent	
  and	
  creative	
  leaders	
  find	
  ways	
  to	
  
make	
  data	
  decisive	
  with	
  clear	
  information	
  and	
  points.	
  This	
  is	
  beyond	
  graphs,	
  
charts,	
  and	
  lines	
  –	
  visual	
  artefacts	
  need	
  to	
  tell	
  the	
  story	
  of	
  a	
  company’s	
  reality,	
  
not	
  merely	
  report.	
  Organisations	
  must	
  concentrate	
  on	
  targeted	
  question,	
  fiercely	
  
protect	
  scope	
  around	
  selected	
  areas	
  and	
  leave	
  other	
  degrees	
  of	
  visibility	
  
untouched	
  until	
  needed.	
  
	
  
	
  3.	
  Develop	
  performance	
  monitoring	
  and	
  steering	
  tools	
  
	
  Once	
  the	
  data	
  has	
  been	
  collected	
  and	
  understood	
  it	
  is	
  time	
  for	
  leaders	
  to	
  react.	
  
HiO	
  is	
  a	
  process	
  for	
  building	
  tools.	
  The	
  tools	
  your	
  organisation	
  creates	
  should	
  
connect	
  leaders	
  and	
  managers	
  by	
  breaking	
  down	
  silos	
  between	
  business	
  units.	
  
Executives	
  must	
  know	
  how	
  and	
  when	
  new	
  elements	
  of	
  data	
  and	
  activities	
  will	
  
affect	
  the	
  product	
  lifecycle.	
  Correctly	
  designed	
  tools	
  directly	
  incorporate	
  
customer	
  requirements	
  into	
  product	
  development.	
  
	
  
	
  4.	
  Integrate	
  tools	
  and	
  processes	
  into	
  the	
  company	
  environment	
  
	
  A	
  company	
  drives	
  synergies	
  and	
  collaboration	
  when	
  everyone	
  is	
  aligned	
  across	
  
people,	
  process,	
  and	
  technology.	
  Connecting	
  enterprise	
  business	
  units	
  using	
  
techniques	
  such	
  QFD	
  and	
  VoC	
  are	
  essential	
  for	
  maintaining	
  up	
  to	
  date	
  standards	
  
and	
  cutting	
  edge	
  design.	
  
	
  Those	
  who	
  identify	
  needs	
  for	
  change	
  from	
  internal	
  data	
  analysis	
  and	
  diagnostics	
  
are	
  setup	
  to	
  succeed.	
  The	
  first	
  diagnosis	
  identifies	
  the	
  problem	
  that	
  may	
  be	
  treated	
  
with	
  the	
  HiO	
  process.	
  The	
  tools	
  built	
  from	
  HiO	
  affect	
  the	
  whole	
  company.	
  This	
  
includes	
  SMART	
  re-­‐definition	
  of	
  objectives	
  and	
  financials	
  over	
  1-­‐3	
  years	
  and	
  team	
  
building	
  where	
  it	
  is	
  most	
  needed.	
  
	
  
	
  The	
  HiO	
  process	
  focuses	
  on	
  increasing	
  collaboration	
  and	
  communication	
  
within	
  an	
  organisation,	
  moving	
  everyone	
  toward	
  a	
  common	
  goal	
  and	
  
purpose.	
  
	
  	
  
Companies	
  spending	
  most	
  of	
  their	
  time	
  on	
  the	
  technical	
  side	
  of	
  data	
  must	
  pivot	
  
and	
  reconsider.	
  They	
  should	
  expand	
  their	
  focus	
  and	
  incorporate	
  HiO	
  process.	
  
They	
  must	
  concentrate	
  on	
  uncovering	
  the	
  business	
  questions	
  that	
  need	
  to	
  be	
  
answered	
  directly.	
  
	
  
Keep	
  the	
  organisation	
  focused	
  on	
  practical	
  opportunities	
  and	
  tangible	
  outcomes.	
  
Data	
  complexity	
  is	
  happening	
  whether	
  you	
  are	
  ready	
  or	
  not.	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Get	
  ready	
  for	
  it.	
  
Coddel	
  helps	
  clients	
  obtain	
  rapid,	
  actionable	
  insight	
  into	
  their	
  business,	
  to	
  enhance	
  
revenue	
  and	
  profit,	
  reduce	
  costs,	
  and	
  improve	
  decision-­‐making	
  processes	
  and	
  
customer	
  relationships.	
  

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Making your strategy work

  • 1.                 Making  Your  Strategy  Work:  can  your   organisation  successfully  execute  its   strategy?      Globalisation,  new  technologies,  and  incredible  transparency  in  a  consumer   domain  are  key  drivers  in  every  business  environment  and  the  main  reason  for   the  variability  leaders  often  face.  Our  rather  unpredictable  reality  poses  a   tremendous  challenge  to  executives  in  many  domains:  how  can  we  successfully   execute  our  strategies  every  time?                                                                  “A  brilliant  strategy,  blockbuster  product,  or  breakthrough  technology  can   put  you  on  the  competitive  map,  but  only  solid  execution  can  keep  you  there.  
  • 2. You  have  to  be  able  to  deliver  on  your  intent.  “–  HBR,  “The  Secrets  to  Successful   Strategy  Execution”,  June  2008       The  best  preforming  companies  know  they  have  to  translate  the  abstract  into   concrete  every  day  principles  relying  on  their  own  uniquely  developed  talent   and  competencies.  These  organisations  design  and  build  their  own  specific  skills   to  set  them  apart  from  competitors.  They  then  bring  those  capabilities  to  scale.    Charles  Schwab  used  chalk  and  the  nu  mber  “6”  to  motivate  a  factory  of  steel   workers  toward  higher  output.  You  can  do  the  same  with  your  organisation   by  creating  standards  that  are  visible  to  everyone.      Over  decades  of  helping  organisations  transform  their  strategies  into  a  daily   routines,  we  developed  the  House  in  Order  (HiO)  process.  HiO  is  a  set  of  routines,   tools  and  effective  communication  tactics  to  address  systemic  issues  uncovered   from  diagnostic  data  analysis.      HiO  drives  business  improvements  for  a  competitive  advantage  in  the   marketplace  and  most  importantly  enables  the  organisation  to  become  fast,   adaptive,  and  responsive  to  the  customer.  Consisting  of  four  fundamental   building  blocks  executives  can  use  to  influence  execution  more  effectively.  HiO  is   a  process,  not  just  a  tool.           1.  Mine  data  and  discover   Everything  starts  with  a  solid  diagnostics.   Organisations  must  first  organise  and  collect  data  across  their  enterprise.  This  is   not  an  IT  exercise.  It  must  be  driven  with  clear  organisational  vision,  working   across  business  units  to  collect  and  aggregate  data  based  on  business  drivers,   breaking  down  silos.  It  opens  communication  from  the  CEO  to  entry  level   analysts.    Internal  data  is  often  unknown  and  highly  variable.  Different  business  outcomes   require  data  with  different  levels  of  accuracy,  granularity,  and  availability.  The   business  art  comes  when  organisations  fine-­‐tune  their  internal  processes,  and   with  the  need  for  agility,  providing  flexibility  and  technology  that  adapts  to   change.    This  analysis  phase  is  key  for  forecasting,  budgeting  next  steps,  and  clearly   articulating  how  people  will  work  together  to  solve  the  problem.  Competitive  
  • 3. intelligence  along  with  the  correct  decision  makers  at  the  table  will  enable   transparent  and  effective  thinking.  HiO  cannot  start  without  this  core  element.       2.  Inform  and  communicate  through  visual  representation    Data  is  complex  and  often  abstract.  Intelligent  and  creative  leaders  find  ways  to   make  data  decisive  with  clear  information  and  points.  This  is  beyond  graphs,   charts,  and  lines  –  visual  artefacts  need  to  tell  the  story  of  a  company’s  reality,   not  merely  report.  Organisations  must  concentrate  on  targeted  question,  fiercely   protect  scope  around  selected  areas  and  leave  other  degrees  of  visibility   untouched  until  needed.      3.  Develop  performance  monitoring  and  steering  tools    Once  the  data  has  been  collected  and  understood  it  is  time  for  leaders  to  react.   HiO  is  a  process  for  building  tools.  The  tools  your  organisation  creates  should   connect  leaders  and  managers  by  breaking  down  silos  between  business  units.   Executives  must  know  how  and  when  new  elements  of  data  and  activities  will   affect  the  product  lifecycle.  Correctly  designed  tools  directly  incorporate   customer  requirements  into  product  development.      4.  Integrate  tools  and  processes  into  the  company  environment    A  company  drives  synergies  and  collaboration  when  everyone  is  aligned  across   people,  process,  and  technology.  Connecting  enterprise  business  units  using   techniques  such  QFD  and  VoC  are  essential  for  maintaining  up  to  date  standards   and  cutting  edge  design.    Those  who  identify  needs  for  change  from  internal  data  analysis  and  diagnostics   are  setup  to  succeed.  The  first  diagnosis  identifies  the  problem  that  may  be  treated   with  the  HiO  process.  The  tools  built  from  HiO  affect  the  whole  company.  This   includes  SMART  re-­‐definition  of  objectives  and  financials  over  1-­‐3  years  and  team   building  where  it  is  most  needed.      The  HiO  process  focuses  on  increasing  collaboration  and  communication   within  an  organisation,  moving  everyone  toward  a  common  goal  and   purpose.       Companies  spending  most  of  their  time  on  the  technical  side  of  data  must  pivot   and  reconsider.  They  should  expand  their  focus  and  incorporate  HiO  process.   They  must  concentrate  on  uncovering  the  business  questions  that  need  to  be   answered  directly.     Keep  the  organisation  focused  on  practical  opportunities  and  tangible  outcomes.   Data  complexity  is  happening  whether  you  are  ready  or  not.                    Get  ready  for  it.   Coddel  helps  clients  obtain  rapid,  actionable  insight  into  their  business,  to  enhance   revenue  and  profit,  reduce  costs,  and  improve  decision-­‐making  processes  and   customer  relationships.