Scott Henderson, principal of CauseShift, shared his thoughts on social entrepreneurship and how NASA can inject this mindset into its organizational culture. He was the featured presenter for the Innovation Lecture Series hosted by NASA's Space Life Science Directorate on 7/28/2010 at the Johnson Space Center in Houston, Texas.

1. Meaning Shapes
the Mission
Inside the Social
Entrepreneurʼs Mind
Wednesday, July 28, 2010

2. #1 Thing You
Need to Learn:
Wednesday, July 28, 2010

3. All you need is a
mindset (not a sector, department, or title)
Wednesday, July 28, 2010

4. thatʼs rooted in
a greater why
Wednesday, July 28, 2010

5. market-centered
Wednesday, July 28, 2010

6. and seeks
systemic
solutions to
improve life
Wednesday, July 28, 2010

7. Early social
entrepreneurs in
action...
Wednesday, July 28, 2010

8. http://www.youtube.com/watch?v=Z3csfLkMJT4
Wednesday, July 28, 2010

9. So why me?
Wednesday, July 28, 2010

10. Wednesday, July 28, 2010

11. Wednesday, July 28, 2010

12. It is wonderful to create.
Akira Kurosawa
Wednesday, July 28, 2010

13. Wednesday, July 28, 2010

14. Commerce is
good and
necessary
Wednesday, July 28, 2010

15. Consider this
absurd
question...
Wednesday, July 28, 2010

16. Whatʼs so
revolutionary
about doing
good?
Wednesday, July 28, 2010

17. The paradox of
us vs. them
Wednesday, July 28, 2010

18. Fight for
survival
Wednesday, July 28, 2010

19. Cooperation
Competition
Wednesday, July 28, 2010

20. Altruism
Greed
Wednesday, July 28, 2010

21. Take Away #1
New twist on an old
concept.
Wednesday, July 28, 2010

22. Entrepreneurs
are the cavalry
Wednesday, July 28, 2010

23. Risk takers and
opportunists
who create
Wednesday, July 28, 2010

24. Wednesday, July 28, 2010

25. Wednesday, July 28, 2010

26. Wednesday, July 28, 2010

27. The market is
imperfect and
irrational
Wednesday, July 28, 2010

28. Extract value
Large-scale detachment
Destructive by-products
Wednesday, July 28, 2010

29. Can
corporations
be good?
Wednesday, July 28, 2010

30. Wednesday, July 28, 2010

31. Where did
corporations
come from?
Wednesday, July 28, 2010

32. A love story:
The sovereign &
the merchant
Wednesday, July 28, 2010

33. Wednesday, July 28, 2010

34. Wednesday, July 28, 2010

35. Wednesday, July 28, 2010

36. Wednesday, July 28, 2010

37. A
pendulum
swing
Wednesday, July 28, 2010

38. Harvardʼs
Largest Club:
Social Enterprise
Wednesday, July 28, 2010

39. Wednesday, July 28, 2010

40. What is driving
this trend?
Wednesday, July 28, 2010

41. Meaning
significance
purpose
Wednesday, July 28, 2010

42. There are big
problems not
being solved
Wednesday, July 28, 2010

43. Wednesday, July 28, 2010

44. No one sector*,
company, or
individual can
solve them
Wednesday, July 28, 2010

45. *Not even the social entrepreneur sector
Wednesday, July 28, 2010

46. Take Away #2
The interconnected age
requires a major shift
Wednesday, July 28, 2010

47. "In a disconnected world, the
costs of evil are minimal."
- Umair Haque
Harvard Business Review
Wednesday, July 28, 2010

48. Shaving with a
face full of
novocaine
Wednesday, July 28, 2010

49. www.mediasauce.com
Wednesday, July 28, 2010

50. www.mediasauce.com
Wednesday, July 28, 2010

51. Wednesday, July 28, 2010

52. Wednesday, July 28, 2010

53. Wednesday, July 28, 2010

54. Wednesday, July 28, 2010

55. “When the rate of external change!
exceeds the rate of internal change,!
the end of your business is in sight.”!
Jack Welch,!
Former Chairman & CEO, GE!
Wednesday, July 28, 2010

56. Take Away #3
You can reap great
rewards by doing good
Wednesday, July 28, 2010

57. Intuitive and
factual
Wednesday, July 28, 2010

58. Core to Business Strategy:
‣ Smarter Planet
‣ Corporate Service Corps
‣ tryscience.org
‣ worldcommunitygrid.org
Wednesday, July 28, 2010

59. Whatʼs their ROI for
tackling social issues?
‣3:1
Wednesday, July 28, 2010

60. Five sources of ROI
‣Talent (recruit & retain)
‣Investment ($1 trillion in SRI funds)
‣New technologies
‣Brand
‣New market entry
Wednesday, July 28, 2010

61. 2010 Report:
Best corporate citizens had a total
return on shareholder value of
2.37%, while the worst had -7.38%.
http://www.nytimes.com/2010/04/12/business/media/12mag.html?_r=1
Wednesday, July 28, 2010

62. Reconnecting
the marketplace,
public sector,
and community
Wednesday, July 28, 2010

63. Take Away #4
Three steps to becoming
a social entrepreneur
Wednesday, July 28, 2010

64. Step 1:
Find your
greater why
Wednesday, July 28, 2010

65. Why?
How?
What?
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Wednesday, July 28, 2010

66. Connect
your why to
my why
Wednesday, July 28, 2010

67. Step 2:
Pursue a
market solution
Wednesday, July 28, 2010

68. Commerce is
good and
necessary
Wednesday, July 28, 2010

69. Local solutions for
Local problems with
Local input
Wednesday, July 28, 2010

70. Market of equals
Wednesday, July 28, 2010

71. Enterprises offer
scale
Wednesday, July 28, 2010

72. Step 3:
Seek systemic
solutions to
improve life
Wednesday, July 28, 2010

73. Root causes
Wednesday, July 28, 2010

74. Design thinking
Wednesday, July 28, 2010

75. Constructive
by-products
Wednesday, July 28, 2010

76. Take Away #5
NASA has three
immediate opportunities
to create good on earth
Wednesday, July 28, 2010

77. Wednesday, July 28, 2010

78. Wednesday, July 28, 2010

79. Wednesday, July 28, 2010

80. Opportunity #1:
Your data
Wednesday, July 28, 2010

81. The Hunger Data
Consortium
www.wecanendthis.com
Wednesday, July 28, 2010

82. Conceptual Framework!
Current: Silo-ed, incomplete, inaccessible! Proposed: Connected, complete, accessible!
?
? ?
?
National! State! Local! Private!
National! State! Local! Private!
•" !"#$%&'&()*"&'+,-&)
•" .#-#)/'&0#$'1#23")
•" !4#56"6&&()!7839#9%()!923")
Wednesday, July 28, 2010

83. Possible Constructs!
Costs/Complexity!
Low/Simple" Expensive/Complex"
Advisory Council ! Federation! Authority!
Role! •! Seeks to influence through •! Create and manage data •! Collects, curates, and
advice, counsel and ecosystem" houses hunger-related data"
opinion" •! Identifies and makes data •! Undertakes analysis to
•! Sets guidelines, standards available for all to utilize" further understanding of
for data capture, storage, •! Sets guidelines and hunger related issues"
retrieval" standards for data capture, •! Makes data available for all
storage, and retrieval" to utilize"
Store Data?! •! No" •! No" •! Yes"
Undertake •! No" •! Yes, through collaboration •! Yes"
Analyses! with analysts and data
visualizers"
Similar to! •! Trade Associations" •! Trade Associations" •! Tennessee Valley Authority,
•! HHS Community National Oceanic and
Health Data Initiative" Atmosphere Administration"
Wednesday, July 28, 2010

84. Recommended Construct!
-./.)"#./$01&$23(#.,$
,$-"&'(")"'
./01")+'(")"'
./01")+'(")"'
!"#"$%&'(&)*+,$
(")"'2034"&05+/3'
6%"&73)3' *)")+'(")"'
!"#$%"&'(")"'
./01")+'(")"'
./01")+'(")"'
Wednesday, July 28, 2010

85. Wednesday, July 28, 2010

86. Opportunity #2:
Your expertise
Wednesday, July 28, 2010

87. Port Authority
of NY & NJ
Wednesday, July 28, 2010

88. Wednesday, July 28, 2010

89. Wednesday, July 28, 2010

90. NASA expertise
Wednesday, July 28, 2010

91. Constraints
Wednesday, July 28, 2010

92. Wednesday, July 28, 2010

93. Wednesday, July 28, 2010

94. Wednesday, July 28, 2010

95. Opportunity #3:
Your gravity
Wednesday, July 28, 2010

96. Wednesday, July 28, 2010

97. Wednesday, July 28, 2010

98. Conveners and
Cross Pollinators
Wednesday, July 28, 2010

99. Wednesday, July 28, 2010

100. Wednesday, July 28, 2010

101. Wednesday, July 28, 2010

102. Your Three
Opportunities
1. Federate your data
2. Offer your expertise
3. Convene & cross pollinate
Wednesday, July 28, 2010

103. Questions?
Wednesday, July 28, 2010

104. Must Read/See Items:
The Meaning of Social Entrepreneurship by J. Gregory Dees
http://www.redalmarza.com/ing/pdf/TheMeaningofSocialEntrepreneurship.pdf
The Great Reset by Richard Florida
http://www.creativeclass.com/richard_florida/books/the_great_reset/
The New Heroes video series
http://www.thenewheroes.org/
Life, Inc. by Douglas Rushkoff
http://rushkoff.com/books/life-incorporated/
Umair Haqueʼs Harvard Business Review blog
http://blogs.hbr.org/haque
Dept. of Health & Human Services Open Government Blog
http://www.hhs.gov/open
Wednesday, July 28, 2010

105. Thanks to everyone who helped shared their ideas at:
http://bit.ly/NASAsocent
Simon Mainwaring (@simonmainwaring)
Martin Montero (@montero)
Kevin Doyle Jones (@kevindoylejones)
Christopher Hastings
Paul Rogers
Lauren Sullivan
Scott Edward Anderson (@greenskeptic)
Chris Noble (@cfnoble)
Jason Moriber (@jelefant)
Ryan Park (@bigryanpark)
Lateef Johnson (@golateef)
Bill Green (@mtlb)
Kedar Iyer (@floatr)
Wednesday, July 28, 2010

106. Scott Henderson
Twitter: @scottyhendo
Email: scott@causeshift.com
Blog: www.rallythecause.com
Company: www.causeshift.com
Wednesday, July 28, 2010