Brunswick Group releases findings of its fifth global investor survey Key highlights include: • Influence of information direct from companies continues to increase • Of digital media, blogs and presentation sharing cited as most influential For more information please contact: Jason Golz: www.brunswickgroup.com/people/directory/jason-golz/ Sparky Zivin: www.brunswickgroup.com/people/directory/sparky-zivin/

1. INFORMATIONSOURCES
RANKED
DIRECT COMPANY
INFORMATION
IFYOUBUILDIT,
THEYWILLCOME.
Information direct from
companies has been the
preferred information source
since tracking began
HIGHLIGHTS
“The investment community has access to more information
sources than ever before,” said Brunswick Group Partner Jason
Golz.“While digital media remains influential, investors and
analysts continue to place the most value on information
provided by companies themselves. It means companies
control the information source that has the most influence
on investment decisions and recommendations.At the same time,
however, it appears investor relations officers are missing an
opportunity to streamline investor communications using social
media channels that require little additional effort in their jobs.”
“Based on our research over the last six years, when investor
relations departments leverage digital and social media channels,
investors and analysts use them. Many onWall Street closely
monitor these sources to track news, brainstorm new ideas and
add pieces to their investment mosaic,” Golz said.“Our findings
imply investors are waiting for more digital and social content
from IR departments.”
About 76% of respondents cited direct company
information as the source that most influences
their investment decisions and recommendations.
But digital and social media also continues to play a
role, with 77% of the survey group reporting that
they have been prompted to investigate an issue
based on information viewed on these sources.
64% of investors and analysts think that the role
of digital media and social media will continue
to increase, creating an opportunity for IR
departments to push content through these channels.
Blogs remain an important source of investing
ideas, with 59% of investors and analysts agreeing
that they have investigated an issue based
on a blog post, up from 47% in 2009.
77%
59%
76%
64%
Of digital media, blogs and
presentation sharing cited
as most influential
Influence of information
direct from companies
continues to increase
Brunswick Group releases
findings of its fifth global
investor survey
Most Influential Sources 2009 Rank 2015 Rank Change in Rank
Information direct from
companies 1 1
Real time subscription
information services 3 2
Analyst research 4 3
Primary market research 2 4
Traditional business
media (print online) 5 5
Digital media 6 6 1 = Most Influential
6 = Least Influential
Jason Golz
Partner, Brunswick Group
San Francisco, CA
1-415-671-7676
jgolz@brunswickgroup.com
June 8, 2015
Sparky Zivin
Director, Brunswick Insight
Washington, DC
1-202-393-7337
szivin@brunswickgroup.com

2. 77% of the survey group reported that they
have been prompted to investigate an issue
based on information viewed on digital and
social media.
Sentiment has grown
slowly over time as
investors and analysts
patiently wait for IR
departments to push
interesting, new content
through digital and social
channels.
DIGITAL AND
SOCIAL MEDIA
41%
WILLDIGITALMEDIA’S
ROLEINCREASE?
PROMPTEDTOMAKEAN
INVESTMENTDECISION77% PROMPTEDTO
INVESTIGATEANISSUE
2009
No, definitely not
No, probably not
Unsure
Yes, probably
Yes, definitely
Blogs
Presentation
sharing
Presentation
sharing
Microblogs Microblogs
Social
networks
Social
networks
Video Video
Message
boards
Message
boards
29%
33%
59%
17%
28% 13%
26% 9%
23% 9%
23% 7%
Blogs
7%
29%
6%
41%
17%
58%
5%
24%
8%
47%
17%
2015
64%

3. Blogs remain an important source of investing
ideas, with 59% of the investors and analysts
agreeing that they had been prompted to take
action based on a blog post, up from 47% in 2009.
BLOGS
PROMPTEDTOINVESTIGATEANISSUE
PROMPTEDTOMAKEANINVESTMENTDECISION
NORTHAMERICA EUROPE ASIA
PROMPTEDTOMAKEANINVESTMENTDECISION
60%
50%
40%
30%
20%
10%
0%
2009 2010 2012 2014
25%
30%
20%
15%
10%
5%
0%
2009 2014 20152015 2010 2012
35%
30%
25%
20%
15%
10%
5%
0%
2012 2012 20122015 2015 20152014 2014 2014
KEY
Blogs
Micro-blogging services
Message boards
Social networking sites
Presentation sharing
Video
The number of respondents to the annual survey reached an all-time high of 622
participants. Of the survey group, 53% were on the buy side, and 47% on the sell
side. There was a 40/40/20 distribution among respondents in the U.S., Europe
and Asia, respectively. The survey group included a wide range of industries with
the largest portion at 36% consisting of generalists. Market cap representation was
diversified, with large, mid and small cap companies consisting of 27%, 23% and 13%
of respondents, respectively. This is the fifth edition of the survey, which was previously
conducted in 2009, 2010, 2012 and 2014.
35%
30%
25%
20%
15%
10%
5%
0%
35%
30%
25%
20%
15%
10%
5%
0%