V47 Ch15 Designing And Managing Integrated Marketing Channels

Designing and Managing Integrated Marketing Channels Anthony T. Medalla Ateneo Graduate School of Business December 1, 2009

Outline: Designing and Managing Integrated Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Outline: Designing and Managing Integrated Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Outline: Designing and Managing Integrated Marketing Channels ,[object Object],[object Object],[object Object],[object Object]

Importance of marketing channels and values network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Importance of marketing channels and values network

[object Object],[object Object],[object Object],[object Object],[object Object],Understanding customer needs and value network

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Understanding customer needs and value network

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The role of marketing channels

[object Object],[object Object],[object Object],The role of marketing channels

[object Object],[object Object],[object Object],[object Object],Channel Design Decisions

[object Object],[object Object],[object Object],[object Object],[object Object],Analyzing Customer’s Desired Service Output Levels

[object Object],[object Object],[object Object],[object Object],Establishing Objectives and Constraints

[object Object],[object Object],[object Object],[object Object],Identifying and Evaluating Major Channel Alternatives

[object Object],[object Object],[object Object],Channel Management Decisions

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Channel Management Decisions

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Channel Integration and Systems

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conflict, Cooperation and Competition

[object Object],[object Object],[object Object],[object Object],[object Object],Conflict, Cooperation and Competition

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],E-Commerce Marketing Practices

[object Object],[object Object],[object Object],[object Object],E-Commerce Marketing Practices

Summary: Designing and Marketing Integration Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion: Designing and Marketing Integration Marketing Channels ,[object Object]

V47 Ch15 Designing And Managing Integrated Marketing Channels

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V47 Ch15 Designing And Managing Integrated Marketing Channels