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1. How to Use Incentives
Actively to Increase
Revenue

2. 1. Create a culture for giving
● Change how you measure revenue
● ROG - Return on giving
● Measure customer interest
● Give to generate leads

3. 2. Use content as incentives
● Throughout the buying process
● E-books
● Email courses
● audio files

4. 3. Give more than what you ask
● Important to get conversion
● Email´s are personal property
● Respect customers privacy
● Experiment with giving without asking

5. 4. Automate
● Actively share on social media
● Think linkwheels
● Plugins: SNAP, Publicize from Jetpack
● Websites: ifttt.com and curebit.com
● Email courses

6. 5. Low cost - high perceived value
● Information costs close to nothing to deliver
● Package as bigger than it is
● Support

7. www.digitalmined.com